Search Results: 5
Lead generation, enriching customer and email subscriber lists and databases, recruiting new subscribers to newsletters: they are all tasks that traditionally belong to the email marketers and database marketer’s terrain. Theoretically, the marketing department is responsible for growing the email lists, acquiring more data about recipients with follow-up actions, generating and nurturing leads... [Read more]
Source Direct Marketing News By Loren McDonald For retailers, marketing efforts are tied to one important moment — the purchase. For online retailers in particular, many tactics revolve around the path to this important transaction — preference centers ask customers about the products they are interested in, cart abandonment programs remind shoppers to complete purchases and promotional e-mails... [Read more]
Guest post by Ryan Deutsch, VP Emerging Channels, ThreadMarketing, a StrongMail Company These are exciting times in interactive marketing and in particular; for email marketers. From the social web to group buying (Groupon) to flash sales (Hautelook and Rue LA LA) online businesses are engaging the consumer in new and compelling ways. In response to these and other trends, StrongMail has announced... [Read more]
The news today that ExactTarget has acquired CoTweet and their Twitter CRM technology, has already dumped a great deal of grist into the mill for tweeters and bloggers to analyze just what it all means. Some will point to this as being another sign that social marketing is replacing eMail marketing and while provocative, that couldn’t be more wrong. The fundamental truth that many seem to missing... [Read more]
If a tree falls in a forest and no one is around to hear, does it make a sound? If a bill passes in Parliament and no one is around to care, does it still take effect? I never really had a great answer for the first question but, the answer to the second one is a resounding yes, and in the course of researching the implications of Bill C-27 for clients I was surprised by the distinct lack of opinions... [Read more]
