Search Results: 3
We are pleased to have Annie Tsai of CXP Bootcamp guest blog for us today. I’m pretty sure we’ll all want her to continue with us as member of our blog team! – jd Customer Experience, even with all of the corporate and media attention its gotten the past decade, is still sort of a mystery. Many companies either bucket the discipline into some form of Customer Service or Marketing,... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Joseph Jaffe, Author of ‘Flip The Funnel’ and President and ‘Chief Interruptor’ of crayon at the MarketingSherpa Email Summit 2010 in Miami. In the interview, Joseph speaks out about acquisition and retention and makes the point that the only reason we are in business is because of our customers and treating... [Read more]
Imagine yourself as the customer of your business. How do you expect your experience to go? How would you feel if each method of contact with you (TV, email, direct mail, etc.) was different from the next? So much so that it created confusion—a cognitive dissonance, if you will—enough of a disconnect that you’re left scratching your head, wondering why you’re getting an email from... [Read more]
