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Posts tagged with: Customer Loyalty

Net Atlantic, Inc.

Since 1995, Net Atlantic has been helping our clients communicate online with leading email and marketing communications. We have partnered with Lyris and StrongMail to offer our clients the finest solutions available to manage their email and marketing campaigns. Now...
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Email Marketing Reports – 11 tips for writing better marketing emails

  • 11 tips for writing better marketing emails
By: Email Marketing Reports I once had a tarantula walk over my hand. The experience comes to mind every time I face a blank piece of paper. A rising sense of panic…paralysis…a prickle of sweat. Sound familiar? So I thought...
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Business 2 Community – Curated Email Campaigns That Entice Subscribers

By: Business 2 Community Would your email marketing campaign be fun at parties? Some campaigns get the conversation rolling with fun and interesting content. Other campaigns just talk about themselves all night until the host comes along and ushers them out the...
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Building Customer Loyalty with Email Segmentation by James Trumbly @econnectemail

Building Customer Loyalty with Email Marketing List Segmentation Loyalty-targeted emails can result in open rates as much as 40 percent higher than bulk mailings. That’s a statistic worth noting. If you don’t currently use segmentation to cater to subscriber preferences...
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3 Guiding Principles for Customer Relationships by Laura Ashley @tailoredmail

3 Guiding Principles for Email Marketing Customer Relationships The examples provided here are shown in the context of email communications, however they apply broadly to marketing and customer loyalty. Guiding Principle #1: Don’t bait and switch. This one should be so obvious.  Creating...
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Promotion World – 3 Factors Leading to Email Marketing Success

  • PromotionWorld - 3 Factors Leading to Email Marketing Success
By: Promotion World Achieving email marketing success starts with building an opt in list that will allow you to maintain ‘contact’ with them! Now this approach is one of the best internet marketing strategies you can use and a great...
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Are You Missing These Chances to Engage With Subscribers? by James Trumbly @econnectemail

It’s easy to focus exclusively on the content of your messages when it comes to creating engaging emails. But all too often, it’s the interactions at a more fundamental level that will make the most difference. If you’re not considering...
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Lifecycle Marketing: A More Personal Approach to Email Marketing by James Trumbly @econnectemail

  • Lifecycle Marketing: A More Personal Approach to Email Marketing
Lifecycle Marketing: A More Personal Approach to Email Marketing When was the last time you created an email and sent it out to your entire subscriber list? Last week? Lifecycle marketing offers a more personal approach to creating emails by...
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Benchmark Email – 5 Keys to a Successful Email Newsletter Campaign

  • Benchmark Email - 5 Keys to a Successful Email Newsletter Campaign
By: Benchmark Email Staying in touch with your customers is essential to maintaining and increasing business. An email newsletteris an effective way to reach customers and bring them to your business whether you own a brick and mortar business or are...
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Three Holiday Retail Email Marketing Lessons for Non-Retail Companies by Karen Talavera @SyncMarketing

  • Karen Talavera - Three Holiday Retail Email Marketing Lessons for Non-Retail Companies
Three Holiday Retail Email Marketing Lessons for Non-Retail Companies If yours is a services business, B-to-B firm or solo-entrepreneurship, this time of year it can certainly seem like all the marketing focus is on retailers.  Yet just because retail eclipses...
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Resource Nation – Email Marketing 101: How to Run an Effective Email Marketing Campaign

  • ResourceNation - Email Marketing 101: How to Run an Effective Email Marketing Campaign
By: Resource Nation Email marketing utilizes email to send a message to an audience. Cost-effective and easy to use, email marketing has become one of the most common forms of internet marketing. Email marketing can be used for a wide variety...
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ClickMail – Email Marketing Best Practices: Time to Give Thanks via Well-Timed Thank You Emails

  • ClickMail - Email Marketing Best Practices: Time to Give Thanks via Well-Timed Thank You Emails
By: ClickMail What better time to think about all of the things we’re thankful for than Thanksgiving? And as an email marketer, now is the time to give thanks – and consider the ways you express your gratitude – for...
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BetaNews – Your email signature is a valuable marketing tool

  • BetaNews - Your email signature is a valuable marketing tool
In this depressed economy, the corporate marketing budget is usually one of the first things that is cut back. Proving tangible return on investment (ROI) on marketing efforts can sometimes be a challenge. Marketing initiatives with no tangible ROI often...
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MarketingSherpa – Email Marketing: How to sprinkle subscribers with a well-timed welcome in 5 steps

  • MarketingSherpa - Email Marketing: How to sprinkle subscribers with a well-timed welcome in 5 steps
By: MarketingSherpa s a native New Englander, I’m accustomed to swings in climate conditions. However, this past month’s weather pattern offered something different. More than 16 inches of snow fell in late October, causing my children to trick or treat...
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How to Increase Subscribers’ Loyalty with Email Marketing by Marco Marini @ClickMail

  • How to Increase Subscribers’ Loyalty With Email Marketing
How to Increase Subscribers’ Loyalty with Email Marketing As an email marketer, your ultimate goal is to create conversions. And what’s the easiest way to do that, repeatedly and successfully? Develop customer loyalty. You’re probably aware of the escalating stages...
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Infusionsoft – 5 Unusual Ways to Measure Your Email Marketing

By: Infusionsoft Are you tracking the right stats and metrics that matter in your email marketing campaigns? We hear questions from users about how to increase opens, clicks, deliverability, and more. These questions usually surround one point: how effective are...
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Email Marketing List Segmentation for Maximum ROI by Marco Marini @ClickMail

Email Marketing List Segmentation for Maximum ROI The world of email marketing is ever-evolving, as are consumers’ expectations. Email subscribers are expecting increasingly tailored messages that speak to their unique needs and interests. As an email marketer, you’re looking to...
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ClickMail – Clean up Your Email List for Improved Email Deliverability

By: ClickMail Clean up Your Email List for Improved Email Deliverability Summer’s officially over, and with the waning warmth we’ve traded our swimsuits and outdoor grills for briefcases, renewed time with our computers, and fresh new notebooks. Yes, there’s just...
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memeburn – Gamification strategies for email marketing

  • memeburn - Gamification strategies for email marketing
By: memeburn Email marketing is a high-performing and cost-effective direct communication channel, but it can sometimes lack the interactivity necessary to make it more engaging for subscribers. Enter a new solution: Email Marketing “Gamification” Gamification is the application of gaming...
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Benchmark Email – 6 Fun Ways to Spice up Your Email & Social Media Marketing

By: Benchmark Email Your social media-savvy, email marketing customers have enough on their minds these days without having to view your campaign with the seriousness of global warming or the national deficit. Injecting some light-hearted fun into your content can...
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