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eMailRadio presents The Email Authentication Show Live at 1PM ET on Tuesday, June 21 Please join us on Tuesday June 21st at 1PM for eMailRadio as Jeff Ginsberg hosts special guest Al Iverson, Director of Deliverability at ExactTarget. Want to make sure your email has the best chance to get delivered? This is the show for you! Go from eMail Newbee to eMail Ninja in only 60 minutes as we discuss: Email... [Read more]
By: Deliverability One of your primary goals is to ensure that your messages are getting to your target audience. One of the best ways to accomplish that is to comply with ISPs requirements by authenticating your email messages. What is Email Authentication? Email authentication verifies the identity of the email senders and confirms that the email message is sent from the source that is stated as... [Read more]
By: Deliverability Whether you choose to call it adaptive delivery, real-time throttling, rate-limiting, automatic back-off mode, or anything else, the truth of the matter is that delivery policy controls, an advanced and quite sophisticated set of established email delivery technologies, have been a core mechanism of carrier grade MTAs for a few years now. Truth be told, while there have been... [Read more]
By: Deliverability A hot topic in web-based communications has for some time centered around the question of whether or not social media messaging will replace email as our primary means of communication over the interwebs. This conversation has grown significantly and in proportion to the rise of social networks like Twitter and Facebook. As people deeply involved in email, the contributors at... [Read more]
By: Deliverability One of your primary goals is to ensure that your messages are getting to your target audience. One of the best ways to accomplish that is to comply with ISPs requirements by authenticating your email messages. What is Email Authentication? Email authentication verifies the identity of the email senders and confirms that the email message is sent from the source that is stated... [Read more]
By: Deliverability Over the last few months, some Internet pundits have declared that email is dying. They proclaim their fear for the future of emails is cannibalization by Facebook and Twitter. How Many Automated Email Are Sent Per Day? According to Pingdom, there is a total of about 3 billion email accounts on the planet. Assuming all of them are active and user receive on average 2 automated... [Read more]
By: Deliverability Why We Track Statistics are critical to any email campaign, be it bulk or transactional. In order to run efficient and effective campaigns, an organization must have in place some way of gaining insight into how their messages are received and acted upon by their customers and subscribers. Data such as delivery, open and click rates and number of abuse complaints (spam reports),... [Read more]
By: Deliverability As a subscriber to many email programs, I have the choice whether or not to open, read, click and convert to a companies newsletter or promotional email. In addition, I can choose whether to remain subscribed or get out. Its simple, I am in control. As a sender, I have the choice of whether or not to send the subscriber my specific content that day or week with the hopes... [Read more]
By: Deliverability We’ve all seen it in our inbox…the From: field that says ’no-reply@domain.com’ “But,” you say, “I would love to continue the conversation.” As a consumer, wouldn’t it be nice to know that there is a human at the other end of the interwebs? Someone with whom you could share thoughts and ask questions, in a two-way conversation? All... [Read more]
By: Deliverability I had the honor of working with Jared Goralnick (Awayfind) and Dave McClure (500Startups) to organize the first ever Inbox Love conference in Mountain View last month. Hundreds of Inbox Lovers gathered at the Microsoft campus for a day of high level strategy and tactical in-the-trenches tips about building applications and businesses on the email platform. This event wasn’t... [Read more]
Source: Marketingsherpa By Adam T. Sutton One of the key takeaways from last year’s MarketingSherpa Email Summit was that improving engagement with email subscribers could improve deliverability. Email service providers now consider all the positive and negative interactions with your messages when deciding whether to mark your messages as spam. This means subscribers who rarely open or click... [Read more]
Source: EmailInsider By Geoge Bilbrey Unfortunately, too many marketers think the fastest way to resolve a deliverability issue is to call someone at the ISP where the email is being blocked. In the *vast* majority of case, the delivery problem is because of problems on the sending side, not on the ISP side. Fixing the underlying cause of the delivery problem (complaints, spam traps, etc.)... [Read more]
Source: Spamhaus By Quentin Jenkins The Spamhaus Project has released a whitelist called the Spamhaus Whitelist. Long awaited in the industry, the Spamhaus Whitelist allows internet mail servers to separate incoming email traffic into 3 categories: Good, Bad and Unknown, allowing mail server operators to block known bad email traffic, let known good email traffic pass safely, and heavily filter... [Read more]
Source: DMNews by Tom Sather, director of professional services at Return Path Recent filtering changes at the ISPs, like the news of Hotmail using engagement data to filter e-mail at the individual level and Gmail’s launch of a “priority” inbox that puts “important” messages at the top of the queue, are making many marketers unsure of their next move. ISPs tend to be a black box... [Read more]
There is a growing subculture emerging in the email industry. This narrow subculture is built around the role of the email deliverability consultant. These email folk heroes often hold “silver bullets” that dramatically alleviate problems caused by poor email deliverability. Whether it’s resolving sender reputation issues, aligning sectors of your email program to meet legal compliance,... [Read more]
The Inbox Group Email Service Provider, Inbox Group, offers an industry-leading email newsletter publishing platform along with real-live customer support and dedicated account representatives that will help you from start to finish. We will help you develop a marketing plan that will evolve with your business. We will help with campaign planning, creative, testing, review and execution. We offer... [Read more]
Spamalot? You might if you’re using the wrong words in your email marketing. Years ago, the role of the email inbox gatekeeper was one that pivoted on the propensity of email to actually be spam and do away with that message before either the ISP had to process it or the recipient fell prey to the cloaked message. As time passed, receivers became wiser to the game spammers played and created... [Read more]
Jeff Ginsberg talks with Matt Vernhout, Director of Deliverability and ISP Relations, Thindata 1 to 1 at Pod Camp in Toronto. Matt is an active blogger on everything from eMail marketing to video gaming. You can find him blogging at EmailKarma.net and of course, right here with us at The eMail Guide. He’s also very active in social and moderates The Email Marketers Club, an online community which... [Read more]
Our friends at Blue Sky Factory have put together their top ten list of eMail marketing best practices and have been kind enough to allow us to carry the post. It’s a great post by Nikki Schiavone and we thank them for it! Btw, make sure you comment and say “hi mom!” because apparently Nikki is so excited about us carrying this, she is printing out ten copies for her mother (Dr.... [Read more]
1. Contactology “Contactology is an email marketing software built for business. If you want to maximize your permission-based email marketing deliverability, create attractive, branded emails and keep your content out of the spam box, Contactology can help you. We offer enterprise-level features and excellent service at a reasonable cost. Clients come to us for our impressive analytics, premium... [Read more]
