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Posts tagged with: Denise Keller

Extending Customer Engagement Through an Email Mini-Series by Denise Keller @benchmarkemail

Extending Customer Engagement Through an Email Mini-Series Roots, Jesus Of Nazareth, Lonesome Dove, The Winds Of War… there have been many extremely memorable mini-series that have represented the all-time best of television programming. As an email marketer, you too can...
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Mobile Devices Spell the End of Email Marketing Subscriber Text Entry: How to Adjust by Denise Keller @benchmarkemail

Mobile Devices Spell the End of Email Marketing Subscriber Text Entry: How to Adjust The policy of asking your email subscribers to write lengthy reviews, comments, or even customer service requests has faded to extinction due to the proliferation of...
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The Top 25 Questions You Must Ask Before Sending Any Email Newsletter by Denise Keller @benchmarkemail

The Top 25 Questions You Must Ask Before Sending Any Email Newsletter By Denise Keller As a small business email marketer, your newsletter can be considered in many ways to be the face of your entire company to a large...
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Use the Correctly Sized Email Marketing Template or Suffer the Consequences! by Denise Keller @benchmarkemail

  • Use The Correctly Sized Email Marketing Template Or Suffer The Consequences!
Use the Correctly Sized Email Marketing Template or Suffer the Consequences! A recent study by SmileyCat Web Design showed that only a minority of major retailer email templates which are being sent out in 2011 adhere to the recommended width...
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Why SEO & Email Are the 2 Greatest Marketing Budget Allocations By Denise Keller @benchmarkemail

  • Why SEO & Email Are The 2 Greatest Marketing Budget Allocations
Why SEO & Email Are the 2 Greatest Marketing Budget Allocations A recent report by Marketing Sherpa demonstrated that there are two marketing channels which statistically outperform the traditional powerhouses of telemarketing, direct mail, and even public relations. These two...
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Critical Email Elements Most Marketers Fail To Test by Denise Keller @benchmarkemail

Marketing Sherpa’s 2011 Email Marketing Benchmark Report revealed the campaign elements which were undergoing testing by various companies. Only 39% of businesses surveyed by the Marketing Sherpa study report that they engage in email testing. Regrettably, this statistic leaves more...
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How Multivariate Testing Can Boost Your Email Campaign Results by Denise Keller @benchmarkemail

An A/B split test is essentially an either/or procedure. Sending out a thousand emails with subject line A is compared to another thousand sent with subject line B to see which one drew the best metrics. Given that the average...
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Build Your Email List With Double Opt-In Permission by Denise Keller @benchmarkemail

  • Build Your Email List With Double Opt-In Permission
Build Your Email List With Double Opt-In Permission In order to ensure that you are conducting your email marketing campaign in the most ethical manner possible, you need to harness the security of the double opt-in subscription. Spammers thrive on...
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The Importance & Impact Of The Email Preheader by Denise Keller @benchmarkemail

The Importance & Impact Of The Email Preheader There seems to be some level of confusion among email marketers as to the importance of the preheader. Both newcomers and old hands in the field are scratching their heads over the...
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