My REI events calendar provides value by DJ Waldow @djwaldow

Every chance I get, I discuss the key to email marketing. It used to be to send timely, targeted, relevant emails to those who have asked. Recently (hat tip to Dela Quist), I’ve modified it to replace the word relevant with valuable. (Read more about value on the Blue Sky Factory blog.) So, the new motto is: Send timely, targeted, valuable emails to those who have asked. REI Understands Value At... [Read more]