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14 Email Marketing Mistakes Nobody is perfect. In our personal and professional lives, we all make mistakes. As email marketers we are not immune to mistakes. Below is a list of 14 email marketing mistakes. 14 Email Marketing Mistakes Read More →
I’ve been a big fan of CustomInk for several years. I designed and purchased a few t-shirts from them in 2005 and had such a wonderful experience that I remember it to this day. When they shipped the order, the receipt included a handwritten thank-you. I immediately signed up for their emails and was pleasantly surprised with their execution. Of course I had a few suggestions for improvement... [Read more]
Let’s put a bee in your bonnet about social media! #eMailRadio presents the Social Media Show Tuesday, January 25 @ 1 PM EST with live guests and leading industry advisors Jay Baer of Convince & Convert and DJ Waldow of Blue Sky Factory Jay Baer is President of Convince & Convert. His blog (www.convinceandconvert.com) is ranked as one of the world’s top 20 marketing resources. Jay’s... [Read more]
Source: EmailInsider By DJ Waldow Last week, we sent out an email that had the following preheader: Not sure what you’re looking at? Click here to View In Browser instead! We took a bit of heat for it on Twitter from a few folks in the email marketing community. There was more to this conversation than highlighted below, but this was the gist: Alex Williams of eROI tweeted, “preheader... [Read more]
Source: Blue Sky Factory By DJ Waldow The following is an open letter to Facebook. Dear Facebook: Last week you announced the launch of “New Groups”. I read about it on your blog. Not long after the new feature was released, you started taking some heat for it. PC World wrote about “the prank” and the social media world was abuzz with privacy concerns (again). My Twitter stream was filled... [Read more]
Source: EmailInsider By: DJ Waldow In April, I wrote an article titled “Three Ways Email Marketing is Like a Newborn Baby.” Three weeks before that article was published, my wife and I had our first baby. Two weeks ago our little baby girl turned six months old. I thought it was only appropriate to write a follow-up. Here’s how email marketing is like a six-month-old baby: #1:... [Read more]
Source: Blue Sky Factory by DJ Waldow Have you ever experienced the following email marketing scenario? You sign up to receive email from “Company ABC”. They set proper expectations up front around frequency by informing you that it’s a weekly communication. They even provide a link to view a sample of the email. If you are lucky, you get a nice welcome message immediately after hitting... [Read more]
DJ Waldow and Nikki Schiavone of Blue Sky Factory take over mic and camera from our intrepid reporter, Jeff Ginsberg @ MarketingSherpa’s 2010 Email Summit in Miami. If DJ and Nikki ever wanted to change careers (and they don’t cuz they love email) they could probably do pretty well co-hosting a morning radio show. At one point Nikki decides DJ isn’t doing the interview right and a short microphone... [Read more]
I attended and spoke at the Online Marketing Summit (OMS) in Dallas. Aaron Kahlow and his team put on a multi-city tour every summer spending a day educating marketers about email marketing, SEO, social media, website optimization, and other hot topics in the world of online marketing. Here are 9 hot takeaways from OMS Dallas! Many folks are still struggling to understand how social media is different... [Read more]
Every chance I get, I discuss the key to email marketing. It used to be to send timely, targeted, relevant emails to those who have asked. Recently (hat tip to Dela Quist), I’ve modified it to replace the word relevant with valuable. (Read more about value on the Blue Sky Factory blog.) So, the new motto is: Send timely, targeted, valuable emails to those who have asked. REI Understands Value At... [Read more]
We asked our contributors to answer a couple of questions we thought would help eMail marketers take stock of the year past and plan for the year coming. As editor of The eMail Guide, I’m proud to say you’ll find their answers very insightful and helpful. So, enjoy 10 bloggers blogging! Happy Holidays! Jim Ducharme Editor, The eMail Guide Dylan Boyd – www.eROI.com Biggest mistake... [Read more]
While we know many of you are stuffed after the TG holiday, we still wanted to offer up some fast takeaway for desert. Dig in and feel free to bring your comments to the table — your brother-in-law won’t be around here to spoil your appetite. Takeaway: Sending an eMail is like dressing your child up to go out on a cold winter day. Make sure you’ve buttoned it up right so that it arrives... [Read more]
The newest addition to our blog roll has more than just years of experience in eMail marketing going for him. He’s got personality style and lots of insight to offer and his Gravatar is one the better webcam pics I’ve seen – I’m always left with the impression that he’s about to conjure some kind of hocus-pocus when I see it. DJ Waldow is the Director of Community at Blue Sky Factory, an... [Read more]
