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Posts tagged with: eConnect Email

Creative Ways to Build Your Email Marketing Subscriber List by James Trumbly @econnectemail

Creative Ways to Build Your Email Marketing Subscriber List Recently we talked about why co-registration is a bad idea when it comes to building your subscriber list. Along with purchased and rented lists, co-registration falls into the category of questionable or downright...
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Where Should Your Subscription Form Go? by James Trumbly @econnectemail

Where Should Your Email Marketing Subscription Form Go? The number one tool you have at your disposal when it comes to building your email list is your subscription form. It needs to be where people will see it and can respond...
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Heat Map Analysis: Where Are They Looking? by James Trumbly @econnectemail

Email Marketers can learn from Heat Map Analysis! The success of your email marketing campaign depends on putting the right information in front of your subscribers using the right format in order to solicit engagement. And while mainstream testing plays...
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eConnect Email

eConnect Email is a powerful email platform allowing businesses to build, send and track email campaigns easily and affordably. Take a few minutes and learn how eConnect Email 3.0 can transform the way you do email marketing. eConnect Email is...
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Where Should Your Subscription Form Go? by James Trumbly @econnectemail

Where Should Your Subscription Form Go?  The number one tool you have at your disposal when it comes to building your email list is your subscription form. It needs to be where people will see it and can respond without having...
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Deliverability: The Bottom Line by James Trumbly @econnectemail

Deliverability: The Bottom Line in Email Marketing Increasing deliverability is a noble goal for every email marketer. And while you may be able to boost your rates with subject line and offer techniques, there is an underlying issue that often...
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Are Your Email Subscribers Suffering from Inbox Exhaustion? by James Trumbly @econnectemail

Are Your Email Marketing Subscribers Suffering from Inbox Exhaustion? We know that you’re popular but there’s a limit to how often your email subscribers want to see a message from you in their inbox. Have you ever thought about sending...
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Is Your Email Campaign Optimized for Tablet Users? by James Trumbly @econnectemail

Is Your Email Marketing Campaign Optimized for Tablet Users?  If you’re still viewing mobile optimization as the latest in email marketing design, you may be falling behind the times. Studies show that tablet users now account for a growing percentage...
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Five Email Apps to Spice Up Your Email Campaigns by James Trumbly @econnectemail

Five Email Apps to Spice Up Your Email Marketing Campaigns Today’s consumers have moved beyond being impressed with social media marketing efforts. Nowadays, it’s not impressive; it’s expected. But that’s old news for most marketers. If you don’t have a...
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Digital Hats Off to the Goorin Bros. by James Trumbly @econnectemail

Digital Hats Off to the Goorin Bros.’ Great Email Marketing Campaign How do you define a great email marketing campaign? Effective copy, concise subject line, clear call-to-action? Sure. But putting hours of effort into an email campaign means nothing if...
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Building Customer Loyalty with Email Segmentation by James Trumbly @econnectemail

Building Customer Loyalty with Email Marketing List Segmentation Loyalty-targeted emails can result in open rates as much as 40 percent higher than bulk mailings. That’s a statistic worth noting. If you don’t currently use segmentation to cater to subscriber preferences...
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Email Marketing Co-Registration: The Nays Have It! by James Trumbly @econnectemail

Email Marketing Co-Registration: The Nays Have It! Strong opinions abound on both sides of the co-registration debate. Co-registration, or the practice of subscribing to multiple newsletters simultaneously, walks a fine line when it comes to ethical list-building practices. Let’s take...
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Turn GrayMail into Make My Day Mail by James Trumbly @econnectemail

Turn GrayMail into ‘Make my Day’ Mail Two months ago, Hotmail announced the addition of new email controls that will give users greater ability to regulate the influx of marketing messages they receive. The new features will address the problem...
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Creating A Stellar Email Contest by James Trumbly @econnectemail

  • Creating A Stellar Email Contest by James Trumbly
Contests remain one of the best ways to grab your customers’ attention and to encourage them to sign up for your email newsletter. But it’s also true that a poorly run contest can leave a sour taste in the customer’s...
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Designing For Mobile Users by James Trumbly @econnectemail

Over the holiday season, I used my mobile phone more often than usual for a variety of tasks: checking email and Facebook, shopping online, browsing the internet. Being stuck in a car for 10 hours and away from your office...
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Are You Missing These Chances to Engage With Subscribers? by James Trumbly @econnectemail

It’s easy to focus exclusively on the content of your messages when it comes to creating engaging emails. But all too often, it’s the interactions at a more fundamental level that will make the most difference. If you’re not considering...
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Lifecycle Marketing: A More Personal Approach to Email Marketing by James Trumbly @econnectemail

  • Lifecycle Marketing: A More Personal Approach to Email Marketing
Lifecycle Marketing: A More Personal Approach to Email Marketing When was the last time you created an email and sent it out to your entire subscriber list? Last week? Lifecycle marketing offers a more personal approach to creating emails by...
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Tip for Creating Interactive Email Campaigns by James Trumbly @econnectemail

  • Tip for Creating Interactive Email Campaigns
Tip for Creating Interactive Email Campaigns People love to play online. Part of the appeal of Facebook is that it gives you so many opportunities to interact with people and with the companies you’re following. Email has traditionally been less...
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Yahoo’s Email Visualization Tool: the Good, the Bad, and the Spam by James Trumbly @econnectemail

  • Yahoo’s Email Visualization Tool: The Good, The Bad, and The Spam
Yahoo’s Email Visualization Tool: the Good, the Bad, and the Spam Yahoo!’s new emailvisualizationtool may be email marketing eye candy, but it has also revealed some noteworthy tidbits for email marketers. The map on the front page shows Yahoo! email usage...
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Tips for Keeping Your Email Out of the Junk Folder by James Trumbly @econnectemail

Tips for Keeping Your Email Out of the Junk Folder With every email you send, it gets easier to fall into old habits. Before you know it, they all start to look the same, or even worse, to incorporate some...
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