Email Marketing Reports leads off this edition of the Buzz with with four odd ideas that just might make sense. Stephanie Miller @ Clickz makes me nostalgic for those old Cosmo polls I used to fill out in the Doctor’s office (surreptitiously) with her post wondering what kind of marketing person you are. Lyris HQ has goes green with tips to help you make your campaigns more effective and less... [Read more]
This post is intended to be a resource for those who, admittedly, know that they could be deriving more value from the email channel. No matter if you decide to hire outside professionals, such as an email marketing agency, an email consultant or in-house talent; this guide will help you to assess and reevaluate your current email marketing efforts. Let’s Look at the Numbers Email has been the... [Read more]
Reaching the inbox of your customers and prospects and generating high response are inextricably linked. Subscribers quickly tire of irrelevant messages and will complain by clicking the “report spam” button, depressing response rates for all campaigns. The only way to improve inbox deliverability and response is to create compelling subscriber experiences. Subscribers want email that has valuable... [Read more]
One thing I enjoy about the blogosphere is how a good post can be missed by most of us initially but, then get picked up later by someone and suddenly get the attention it deserves. Such was the case yesterday with a post made by Bronto’s Julie Waite regarding online customer reviews and how to leverage them in your eMail marketing. It seems this gem went unnoticed by most of us the first time... [Read more]
Testing something new or changing something seemingly small in your email campaigns can definitely tell you something about how your recipients will respond. You’ll either get more open & clicks or you won’t. But you won’t know until you try. Testing something new can SEEM like a lot of work but it’s really not. If you’re going to create an email marketing campaign... [Read more]
FOR IMMEDIATE RELEASE:Upcoming tips focus on advanced email marketing with the use of multimedia Campaigner’s Tips Help Small Businesses Coordinate SEO and Email Marketing for Best Results OTTAWA – November 12, 2009 – Campaigner, a leading email marketing solutions provider, launched 101 Tips for Getting Started with Email Marketing this year to help small business owners implement... [Read more]
A blog post by Bronto today talks about UNICEF’s recent list-cleansing and re-engagement campaign with good strategy advice and examples. This is important right now as in this economy no one wants to wast any resources on sending email to a subscriber who never opens it – especially non-profits. So when a large charitable organization like UNICEF addresses this issue, it acts as a timely... [Read more]
Test your subscriber base This is a great question and a very common one as well. We could show you some charts but honestly, it would probably confuse more than enlighten because there is no one day that is universally recognized as better than the others. It very much depends on the message and the list and even the time of year taking into account holidays, special occasions and national events.... [Read more]
