Search Results: 10
Yahoo!’s new emailvisualizationtool may be email marketing eye candy, but it has also revealed some noteworthy tidbits for email marketers. The map on the front page shows Yahoo! email usage volume by location as well as a continuously updated number of emails delivered every second by the Yahoo! mail network. Click on a continent, and you can receive the same information specific to that area,... [Read more]
The nature and origins of an email message are often falsely presented by email senders and as such present a host of challenges to legitimate marketers, both large and small. The adoption of DKIM (Domain Keys Identified Mail) an initiative produced through a merger of Yahoo!’s Domain Keys and Cisco’s Identified Internet Mail (IIM) provides a foundation for distinguishing legitimate mail... [Read more]
By: HubSpot How often do you open your mailbox, grab the pile of unsolicited mail and throw it in the trash? Probably a million times. How often do you pause to think you might have unintentionally thrown out non-spam? Probably a lot fewer times. Get ready for the same type of experience online. The last place you want to see your emails is in the spam folder. Yet with the further sophistication... [Read more]
Source:E-mail Skinny By: hey4ndr3w Last week, Return Path released the results of their bi-annual deliverability benchmark report, and the news for senders is not encouraging. Across Europe, only 82.2% of legitimate marketing e-mails reached subscribers’ inboxes, down from 85.4% reaching the inbox in the second half of 2009. More than one in eight commercial e-mails (13.6%) are going... [Read more]
The email marketing urban legends below have been around for sometime now. I would have thought that most of them would fade as marketers become more educated and yet, they just keep going and going. Before I begin it should be said that spam filtering has evolved quite a bit over the years. And while most ISPs block messages based on IP reputation or a combination of IP reputation and keywords,... [Read more]
Relationships are not cheap – just ask any dating teenager. For some reason though, we often seem to forget that truth in business. Kenny Van Beeck ponders this issue as it relates to eMail marketing and the use of “noreply” addresses. In many email marketing campaigns a noreply email address is used. Why would you do that? Do you want to miss the deal of a lifetime, because they... [Read more]
Reaching the inbox of your customers and prospects and generating high response are inextricably linked. Subscribers quickly tire of irrelevant messages and will complain by clicking the “report spam” button, depressing response rates for all campaigns. The only way to improve inbox deliverability and response is to create compelling subscriber experiences. Subscribers want email that has valuable... [Read more]
To get the right answers, you have to ask the right questions. Our Chief eMail Officer and myself have spent some time scouring the planet for the questions you should be asking your eMail Service Provider (ESP) and what you have here is the result. I’ve credited each set of questions to the original source in the foot notes but, in some cases I created the actual question or revised them to make... [Read more]
There is a lot that can go wrong in email marketing after you hit “send.” In fact, about 20% of most email marketing never reaches the inbox – it goes to junk or missing altogether. We never see a bounce error message for those messages. They are just lost in the ether. And if the message is not in the inbox, it cannot earn a response. Imagine the revenue lift you would enjoy if all your... [Read more]
ClickMail Marketing is a value-added reseller of Email Service Providers and email-related services. With over a dozen ESP systems in our portfolio, we offer the nation’s largest selection of ESPs while staying vendor neutral so we can recommend the right one for you. Our current offerings include technology and services from: ExactTarget, Yesmail, Lyris HQ, BlueHornet, Pivotal Veracity,... [Read more]
