Search Results: 7
By: Email Experience Council Email marketers should own Social Media! If you’re an email marketer and you’re not making social marketing part of your toolset and service offering, you’re making a big mistake. They are really not that different, although social (in my opinion) has a higher man-hour need than email. Social media marketing is not unlike email marketing. We share many of the... [Read more]
By: Email Institute Epsilon and the Email Experience Council released the Q3 2010 North America Email Trends and Benchmarks Results which show six of the thirteen reported industries saw an increase in open rates over Q3 2009. The quarterly analysis is compiled from 5.4 billion emails sent by Epsilon in July, August and September 2010, across multiple industries and approximately 150 participating... [Read more]
The eMail Guide has been a member of the only council for the email marketing industry, the eec, since its inception. We’ve found there are great benefits to joining - access to research, articles and case studies, discounts to major email marketing events and contributing content to the EEC website such as the book showcase page or articles and links. Being able to download and display... [Read more]
The EEC Email Evolution Conference has wrapped up in Miami and from the tweets and comments I’ve read, it certainly seems to have been a huge success! Here are the links to our tweet recaps, Mighty Interactive’s presentation deck and a great wrap up from Chad White at Smith-Harmon. Please tweet me any links you think should be added to this post and I’ll take care of it. Congratulations... [Read more]
It’s all over but the thanks and goodbyes at EEC’s Email Evolution Conference 2010 in Miami. We’ve gathered all the best tweets and posted them here for you from day three. Rather than post photos separately, I’ve included the links as they were tweeted. I’ll be scouring the web for wrap reports and such and posting links to any I find Thursday. Day 1 tweets Day 2 tweets ChrisAWheeler:... [Read more]
Day 1 is underway at the EEC Email Evoluton Conference 2010 in Miami and we’ve gathered the best tweets for you to peruse at your leisure here at The eMail Guide. If you have photos or wrap up reports, just tweet or email them to me: Jim@theemailguide.com. AnnaMariaVirzi: #eec10 #clickz dedicate a month to a test, e.g., test subject lines in Feb; test preview panes in March, test landing... [Read more]
In our never ending quest to make you the smartest eMail Marketer on this planet, The eMail Guide has compiled yet another top list of eMail Marketing resources for your marketing tool box. Got a resource that you’d like to add to the collection? Post a link! Bronto Blog’s anatomy of an eMail A simple and to the point outline of how your marketing eMail should be constructed. http://blog.bronto.com/2009/06/10/the-anatomy-of-an-email/ Guide... [Read more]
