Search Results: 3
Frequently maligned and often misunderstood, email list rental is a widely accepted marketing practice that can provide a potent ROI, if you know what to look for and respect the inbox. If you’re unfamiliar or unimpressed with renting an email list here’s the lowdown on the benefits as well as its key differentiating factors and considerations. Know the difference Unfortunately legitimate email... [Read more]
4 steps to successful eMail list rental and eMail display advertising by Scott Hardigree @indiescott
Note: This post is NOT written for list owners and publishers. It’s written for advertisers that rent emails lists or advertise in email newsletters. If you’re an advertiser who has, or is planning, to include 3rd-party email into your marketing mix it will help to use the channel more successfully and get a better ROI, with smaller budgets. In the end, it will help list owners, too. After all... [Read more]
Let’s be honest here, if the ability to create contact lists and then add, edit and delete contacts constitutes “list management” then Windows Notepad could be a document management system! That is exactly the type of contact list management offered, even touted, by email marketing websites like Constant Contact®, iContact® and MailChimp®. Sure Constant Contact and the others have substantially... [Read more]
