Search Results: 6
Quick course in email persona’s In my last post I first mentioned interestability, the fact that you should make your messages interesting. This is a part of email marketing often mentioned but, just as often forgotten. What if your email marketing message was a person? Let’s see who your email messages look like and if, as a person, you would find them interesting. The most interesting person... [Read more]
@ The eMail Guide our goal is to take you from email marketing NewBee to Ninja! We have many techniques and weapons to accomplish this but, our most powerful is the knowlege and wisdom our resident email marketing Ninjas provide here every day. In fact, there’s so much wisdom and insight that we decided to create our own “black paper” and bring your 50 insightful email marketing... [Read more]
The eMail Guide’s Jeff Ginsberg, talks email marketing with Chris Lovejoy, Senior email strategist, StrongMail at MarketingSherpa’s Email Marketing Summit 2010. StrongMail provides email marketing services, strategic services, deliverability services and they’ve just added a new social component to complete the package. StrongMail offers both a hosted (cloud based) solution and... [Read more]
BLI Messaging is an Email Service Provider which offers multi-channel messaging via SMS, voice and fax in addition to email. From one user interface you can launch multiple job types and you can also trigger messages across the channels. For example, a link clicked in an email message can trigger SMS or a voice call. This technology won them an award from the DMA in 2009. Sarah makes the point... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with Greg Cangialosi, CEO of Blue Sky Factory at the MarketingSherpa eMail Summit 2010 in Miami. Blue Sky Factory is an email service provider with a combination of self service and full service solutions. Publicaster is BSF’s self serve solution but, they all so provide a full agency solution as well with client service... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with JD Peterson, Director of Products, Lyris, at the MarketingSherpa Email Summit 2010 in Miami. JD points out that the Lyris HQ value proposition is all about helping online marketers succeed. No matter what they need, be it through tools or services, the ultimate goal is to bring success to their clients. Clients range... [Read more]
