Search Results: 8
Source: EmailInsider by Chad White After several conversations recently about “best practices,” I’m convinced that the term is now meaningless. It’s been bastardized in the same way that the definition of “spam” has shifted to the point that it has very different meanings to different groups of people. Here are some definitions of “best practices”... [Read more]
Source: Econsultancy By Margaret Farmakis Social media updates, email newsletters, promotions and vouchers for subscribers’ favourite shops and services and other requested marketing emails are increasingly being pegged as spam by ISPs and consumers because email marketers are not following best practice. Return Path’s Email Deliverability Benchmark Report found one in eight emails requested... [Read more]
Source: ClickZ By Simms Jenkins In a recent tweet, EmailMarketingReports.com’s Mark Brownlow stated: “Wondering if ‘best practices’ were called ‘profit practices’ whether we’d be more likely to follow them. Words have power.” He’s definitely on to something with that thought (among others). For many, the term “best practices” means... [Read more]
Source: Small Business Trends By: Lisa Barone I love e-mail marketing. I love it because it’s universally understood and suited for normal people–people like your mom, your neighbor Jane down the street, and your customers who still haven’t signed away their life and privacy for a Facebook account (yet). E-mail marketing gives small business owners an intimate way to reach the “everyone... [Read more]
Source: eMarkter By eMarketer US marketers are no slouches when it comes to integrating new technologies and tactics with their email marketing efforts, according to data from summer 2010. An August survey by email marketing service JangoMail of email marketers that were not customers of the firm found that the vast majority of respondents used advanced features like integration with Google... [Read more]
Source: Practical Ecommerce by Carolyn Nye I am the email marketing manager for S&S Worldwide, a large retailer of crafts and school supplies. Over the years, I have encountered many “email best practices.” But like Snap Bracelets, Cabbage Patch Kids and Atari, trends change. And email best practices, I’ve learned, do not apply to every company or every situation. What’s... [Read more]
Are you a pig or a hog? When I was in sales over 10 years ago, I had a VP who used the phrase “Pigs go to slaughter, hogs live forever”. He would then follow up with the notion of you not wanting to be a pig (greedy) in what you did as a sales person. I took that quote to heart (even though I am not sure if its entirely true about the hog). Is your email marketing program a pig or a hog? Pigs... [Read more]
ClickMail Marketing is a value-added reseller of Email Service Providers and email-related services. With over a dozen ESP systems in our portfolio, we offer the nation’s largest selection of ESPs while staying vendor neutral so we can recommend the right one for you. Our current offerings include technology and services from: ExactTarget, Yesmail, Lyris HQ, BlueHornet, Pivotal Veracity,... [Read more]
