Search Results: 4
What do email marketing and romance have in common? Plenty, in my opinion. For one, reaching out to a customer or prospect online is a lot like being on a first date, where you’re not sure if there will be a second. Except, if you’re running an email campaign, you could possibly be on your last date every single time, because, let’s be honest, it’s not that hard to click “unsubscribe.” So... [Read more]
Source: Email Transmit By Adam Holden-Bache Whether you realize it or not, your marketing success is dictated by the quality of your database. Are you treating your database with the care and respect it deserves? In order to optimize the value of your database you need to constantly engage your contacts and provide them with incentive to interact with your brand. So how can you feed your recipients... [Read more]
Source: StrongMail By: Kara Trivunovic & Kristin Hersant The latest edition of StrongMail’s popular Email Breakthrough Report series is about to be released, containing innovative ideas for how you can take your email programs to the next level. Given the recent changes at Gmail and Hotmail, increasing subscriber engagement is on every email marketer’s mind. This report offers... [Read more]
