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Reports in email marketing are as essential as breathing is to keep alive. Any self respecting email marketer relies on reports generated from their ESP to assess the success or failure of their email program. Critical business decisions are made from the reports, so dead-on accuracy is key. However, before checking the accuracy of the reports, one must make sure that what they are looking at... [Read more]
Email marketing is a powerful tool that enables marketers to track and trace almost every interaction with the prospect. But whether you like it or not, there are still some things that can not be measured properly. Although some reporting figures are sometimes presented as being accurate, the truth is that they are just a rough estimate of what is really happening. This article will help you get... [Read more]
