Search Results: 768
Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience. In this two part series, I’ll explore why mutual associations with brands will dramatically increase open rates and drastically reduce spam complaints,... [Read more]
I’d like to ask you one question: how you are going to make your next test as remarkable as it can be? This is the opposite of boring When you are designing email marketing optimization, normally your goals are the best starting point: conversion or customer value. That might be translated into things more measurable like opens, clicks, sales, ROI, etc. The percentage of increase in the results... [Read more]
Three Holiday Retail Email Marketing Lessons for Non-Retail Companies If yours is a services business, B-to-B firm or solo-entrepreneurship, this time of year it can certainly seem like all the marketing focus is on retailers. Yet just because retail eclipses other industries during the holidays doesn’t mean non-retailers can’t take a few lessons from retail marketers and employ similar strategies... [Read more]
OK its fair for you to be asking yourself what the heck I’m going on about since Santa doesn’t do email marketing. Indeed, but considering I wrote 10 things Sesame Street can teach us about email marketing and 5 things The Flintstones can teach us about email & social marketing, well, what do you expect? Here’s some wisdom for email marketers from the jolly old elf himself! 7 things... [Read more]
In a recent post I wrote about getting started with SMS marketing, it is a cost effective way to reach customers in a very short timeframe. Most of us keep our mobile phones within arm’s reach and check new messages within minutes. So it’s no wonder SMS marketing is now a popular way for marketers to connect with customers. But have you ever considered how SMS can actually support your other communication... [Read more]
There’s one thing I can promise you about social media, email marketing and the internet in general and that is that you will screw up at some point. It might be a small misstep or it could be a rake slamming right into your face, but you will have to deal with an “oops” or worse at some point. In the past, traditional channels and the push marketing model meant that at worse, if marketers made... [Read more]
VerticalResponse is always being asked for examples of great email marketing subject lines, so I thought I’d offer some really great and proven-to-work subject lines that you can test out for your email marketing campaigns. First of all, I’m assuming at this point that your recipients will recognize you from your “From Label”. I’ve written why your From Label is very... [Read more]
New to email marketing? We’ll teach you how to email market. We know how confusing that can be. Helping people get started in email marketing is why we created The eMail Guide! Have any questions? Send us an email: questions@TheeMailGuide.com or post a comment and we’ll be happy to respond! So, what are we waiting for? Let’s get started! Using Outlook for email marketing Email marketing... [Read more]
My dad is one of my favorite people in the world. He’s 82, retired, and lives in Winter Haven, Florida. He has a great sense of humor as well as a firm grasp of what I do. In fact, I once heard him describe my job to another retiree, saying, “My son is an email marketer. He helps companies send email newsletters—not that spam crap—the stuff you sign up for and want.” To give you an idea... [Read more]
A recent report by Marketing Sherpa demonstrated that there are two marketing channels which statistically outperform the traditional powerhouses of telemarketing, direct mail, and even public relations. These two juggernauts of marketing are the twin online channels of SEO and email, which score 11% and 12% respectively in the allocation of all brand promotional budgets! The impact of these channels... [Read more]
Our email marketing rating system explained Our rating system allows you to easily share your opinion regarding any of the suppliers or services listed @ The eMail Guide. Our rating system is integrated with our comment system so, rating is as simple as leaving a comment on any blog. Of course, as with any comment system, your email address will not be visible but, we’ve integrated our system... [Read more]
Tuesday we had the pleasure of welcoming email marketing metrics Jedi Luke Glasner of Glasner Consulting to eMail Radio. It was a fantastic show which has gotten raves from those lucky enough to catch it live! If you missed it, you can check the podcast out here! We asked Luke about his five favourite metrics and he’s obliged with this post. There are many metrics worth tracking in email from... [Read more]
Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a list of things you must have that will help you grow your list, get more opens and clicks for your emails, and have a super successful campaign. 1. Write A Compelling Subject Line Make sure you take the time to think about what’s going to... [Read more]
The money is in the list. Whether your list is a list of RSS subscribers or email newsletter subscribers it pays to have an audience of readers eager to eat up the great content you produce. The following tips are targeted towards email marketers, but are also useful for any bloggers who are looking to significantly grow their subscriber base. 1. Produce a video telling people to subscribe This... [Read more]
Quick course in email persona’s In my last post I first mentioned interestability, the fact that you should make your messages interesting. This is a part of email marketing often mentioned but, just as often forgotten. What if your email marketing message was a person? Let’s see who your email messages look like and if, as a person, you would find them interesting. The most interesting person... [Read more]
If you’ve got customers that have never left you for another competitor, good for you! But I don’t believe you. It happens to the very best of businesses. Business should always be focused on getting new customers, but winning back customers from days gone by could be very beneficial (and cheap!) for your business. The first thing you need to do is assess your customer’s behavior.... [Read more]
If you run an online community, good for you, probably means you like to get closer to your customers! We have one here at VerticalResponse, it’s called the VR Marketing Lounge, a Cool Spot for Hot Marketing. We have it so that we can interact with our customers and have other customers chime in on everything from email marketing, to how to market their businesses better. We use Ning... [Read more]
There are a lot of businesses sending marketing messages for in-person events these days. Let’s face it, the more personal you can be with your customers and prospects all the better, right? So how do you pack the house for your own event? It’s all about repetition and constantly being in the face of who you want at your event. First you want to define how many people you want at your... [Read more]
Editor’s note: I thought this was a great post by Amy and deserved a second look (originally posted in April). Enjoy! jd In email marketing, if content is king, then who is queen? First things first: Is content king when it comes to email marketing? Well, if the secret to successful email marketing is sending timely, targeted, valuable emails, then yes. Content is one of the most important... [Read more]
We are happy to feature the latest Ninja to arrive at the Hive. The eMail Guide team welcomes SuccessByEmail. With over 15 years experience in the email marketing industry, SuccessByEmail is ready to implement unique and custom strategies that provide excellent results for their customers. Delivery of the right message at the right time – whether by sending an email or a direct text to a... [Read more]
