Search Results: 743
If you run an online community, good for you, probably means you like to get closer to your customers! We have one here at VerticalResponse, it’s called the VR Marketing Lounge, a Cool Spot for Hot Marketing. We have it so that we can interact with our customers and have other customers chime in on everything from email marketing, to how to market their businesses better. We use Ning... [Read more]
There are a lot of businesses sending marketing messages for in-person events these days. Let’s face it, the more personal you can be with your customers and prospects all the better, right? So how do you pack the house for your own event? It’s all about repetition and constantly being in the face of who you want at your event. First you want to define how many people you want at your... [Read more]
Editor’s note: I thought this was a great post by Amy and deserved a second look (originally posted in April). Enjoy! jd In email marketing, if content is king, then who is queen? First things first: Is content king when it comes to email marketing? Well, if the secret to successful email marketing is sending timely, targeted, valuable emails, then yes. Content is one of the most important... [Read more]
We are happy to feature the latest Ninja to arrive at the Hive. The eMail Guide team welcomes SuccessByEmail. With over 15 years experience in the email marketing industry, SuccessByEmail is ready to implement unique and custom strategies that provide excellent results for their customers. Delivery of the right message at the right time – whether by sending an email or a direct text to a... [Read more]
It’s easy to bore your customers to death with email: just send them the same type of message repeatedly and you’ll succeed. We’re often guilty of this when we send our e-newsletter and little (or nothing) else. And while a newsletter absolutely has a place as a staple in your email marketing program, it should be far from the only type of message you send your customers on a regular... [Read more]
We found a great resource online that shows the simple step by step instructions about how to add anyone to a safe senders list. If you sign up for our newsletter, we ask that you add us to your safe senders list, since we will be sending you nothing but the best tips, deals, news and insights about email marketing. Depending on your email provider, there is a different process you must follow to... [Read more]
A small exercise. Close your eyes and think about the products in the room. Do you know which brands they are and where they were bought? We don’t know the brands of most of the product we use. Now how are those brands going to keep us loyal? A cool story Half year ago I bought a refrigerator online. I don’t buy a fridge every day, so I wanted to know more about it before I bought one. I searched... [Read more]
Getting started in email marketing can be pretty intimidating and you’ve probably got a flock of questions you’d like answers for! Even those of us who’ve been in it a while have questions that we’d like to get answers for and sometimes those answers can be elusive. The eMail Guide is here to help you get answers! We get questions such as: What spam laws affect my email marketing... [Read more]
Last week, I spent three wonderful days (four, really) on Captiva Island in Florida for the Email Insider Summit. Overall, I thought the event was great—especially for networking purposes. The sessions themselves were like any other conference: some solid, and some not-so-solid. Content overall was pretty good. The Insider Summit, in particular, is more intimate given that there were about 130 people... [Read more]
Not long ago we featured a post about offering 15 innovative ways to build your email marketing list. Here’s five more quick ideas from Janine Popick of VerticalResponse! It can be hard to come up with fresh ideas on new ways to build your email marketing list each month, so here are 5 innovative ideas you can put to work for your business. 1. Sandwich Board - If you’ve got a retail... [Read more]
Every time you buy an email list a puppy dies. Not only does the Email Guide feel strongly about the topic of buying email lists, so do industry experts like DJ Waldow and John Caldwell. But why? Why exactly is purchasing a list of email addresses such a bad thing? Let me count the ways: - Some purchased lists include harvested email addresses, which is illegal. - You’ll get little to no recipient... [Read more]
Here at GetResponse Email Marketing we have been busy yet again collecting that important data to help you improve your email marketing! The battle between HTML and plain text messages continues, but is it waning? And in whose favor? It’s true that HTML messages are much more eye-catching with professionally designed templates and gorgeous graphics and photos. And you can get more and better statistics... [Read more]
As email marketers, we sometimes are viewed by those with no real knowledge of the email marketing industry as falling into the same bucket as spammers. We are not. For those who have a basic understanding of email marketing, we deliver email to large lists. We do, and much more. To those who understand the real value of email marketing as a way to extend and nurture the business relationship,... [Read more]
Jason VandeBoom, founder of ActiveCampaign, posted an amazing 128 effective ways to optimize your email marketing campaign. We were impressed and asked Jason if he might want to pick the top 50 tips from that post for us to share. So, here they are! Thanks Jason! Starting out in email marketing can be a huge task, especially for those without much experience in traditional marketing techniques. A... [Read more]
Senior Manager – Email Marketing – Marriott The Senior Manager of Email Marketing will lead a team in the development, deployment and analysis of multiple email marketing programs to increase incremental profit and support corporate objectives. This individual will serve as the subject matter expert on email marketing production and deployment and will have expert knowledge of email campaign... [Read more]
Senior Account Manager Email Marketing – Merkle The Senior Account Manager plays a pivotal role in maintaining client satisfaction and loyalty by ensuring exceptional service and creating value for a large email marketing focused commercial account. The Account Manager is responsible for the day-to-day execution of client programs and is the direct liaison between the internal departments... [Read more]
The eMail Guide has been a member of the only council for the email marketing industry, the eec, since its inception. We’ve found there are great benefits to joining - access to research, articles and case studies, discounts to major email marketing events and contributing content to the EEC website such as the book showcase page or articles and links. Being able to download and display... [Read more]
Source: Aprimo Strategic move joins leaders in data warehousing and analytics and integrated marketing management to help corporations drive growth and profitable business engagements ATLANTA – Teradata Corporation (NYSE: TDC), the world’s largest company solely focused on data warehousing and business analytics, today announced the signing of a definitive agreement to acquire Aprimo, a global... [Read more]
Source: Mass Transmit By: Adam Q. Holden-Bache At the close of the year we’re all inundated with all the Top 10 posts that recap the previous year. Many offer few surprises, but some rise to the top simply because they serve up the unexpected or capture your attention through humor or quality content. So here’s a Top 10 list of the most interesting “Top 10″ posts/articles that recap the... [Read more]
Source: Blue Sky Factory By: Joanna Lawson-Matthew Too often in email marketing the unsubscribe process is overlooked. Marketers have the attitude of, “They’re leaving anyway; why does it matter if the process is a good one?” I think this is a huge missed opportunity, and that the unsubscribe process can actually be used to re-win over your subscribers. Read on for my seven tips on... [Read more]
