Search Results: 69
The Role of Email Marketing in the Multi-Channel Evolution – Part 2 In the first part of this four-article series we discussed the emerging prevalence of mobile and social media channels – alongside the ubiquity of email – their use today and potential to fragment audiences if left unattended. In this part we will discuss some opportunities around the convergence of email with social... [Read more]
My dad is one of my favorite people in the world. He’s 82, retired, and lives in Winter Haven, Florida. He has a great sense of humor as well as a firm grasp of what I do. In fact, I once heard him describe my job to another retiree, saying, “My son is an email marketer. He helps companies send email newsletters—not that spam crap—the stuff you sign up for and want.” To give you an idea... [Read more]
Deliverability: The Bottom Line in Email Marketing Increasing deliverability is a noble goal for every email marketer. And while you may be able to boost your rates with subject line and offer techniques, there is an underlying issue that often gets overlooked: list building. The Wrong Approach to List Building Despite the mountains of evidence showing the benefits of building your own email list,... [Read more]
Six Tips for Spam-Proofing Your Email Marketing So maybe that’s a misleading headline. You can’t really spam-proof your email. Much of spam is in the eyes of the beholder, meaning whether or not your email is spam is as much a matter of your recipient’s opinion as anything else. They could very well flag an email as spam that’s as legitimate as can be. That said, you have many factors under... [Read more]
Email Marketing Co-Registration: The Nays Have It! Strong opinions abound on both sides of the co-registration debate. Co-registration, or the practice of subscribing to multiple newsletters simultaneously, walks a fine line when it comes to ethical list-building practices. Let’s take a look at both sides of the debate. Co-Registration is the Answer to All Your List Building Woes! Adherents to this... [Read more]
US Email Marketers to Adapt to New Californian Law In March of this year, the Californian court made a new ruling about email sender identification that now has marketers across the US scratching their heads on how to modify their campaigns to stay out of the legal fire. This new law is all about discouraging the sending of promotional emails that contain false or misrepresenting header information.... [Read more]
Knock, Knock… Who’s There? Spam. Spam Who? Some folks never forget a face but have trouble remembering names. Email servers never forget a name but are sight blind and rely on your domain’s good reputation. So, while you are scheduling your editorial calendar, testing subject lines and following best practices without an opt-in or double opt-in process in place, your hard bounces,... [Read more]
Email Marketing Like It’s 2012, Not 1999 Given that all things Internet seem to move at the speed of light and come or go overnight, it’s fairly impressive to see commercial email marketing approaching its fifteenth birthday. I remember first becoming involved in email in 1999 and being impressed then with what was creatively and technically possible – even though dial-up Internet connections... [Read more]
Turn GrayMail into ‘Make my Day’ Mail Two months ago, Hotmail announced the addition of new email controls that will give users greater ability to regulate the influx of marketing messages they receive. The new features will address the problem of “graymail,” the messages a user did at one time subscribe to but which now no longer engage his attention. Newsletters, Groupon-style... [Read more]
Luke Glasner’s 5 Favourite Email Marketing Metrics On Sept. 14th 2010 we had the pleasure of welcoming email marketing metrics Jedi Luke Glasner of Glasner Consulting to eMail Radio. It was a fantastic show which has gotten raves from those lucky enough to catch it live! If you missed it, you can check the podcast out here! We asked Luke about his five favourite metrics and he’s obliged... [Read more]
Are you looking to increase your opt-in email subscribers list? After hearing so many positive comments about lightboxes or pop-ups we decided that we would test one. We chose PopUp Domination since it came highly recommended to us. It has great features and supports most mailing list services – including AWeber, iContact, GetResponse, MailChimp, and Constant Contact. We plugged ours into Exact Read More →
What Acquisition Email Can Learn from Retention: Be Bold! George Bilbrey of Return Path wrote a thought-provoking piece for MediaPost on how marketing objectives interact with deliverability objectives. The article takes on the question of whether deliverability tactics are at odds with marketing best practices. The response, to paraphrase, was that improved deliverability increases revenue, reduces... [Read more]
It’s easy to focus exclusively on the content of your messages when it comes to creating engaging emails. But all too often, it’s the interactions at a more fundamental level that will make the most difference. If you’re not considering these four engagement opportunities, you could be missing out on the chance to earn or keep the attention of your subscribers. The Sign-Up Process Because it’s... [Read more]
To accelerate the performance of your email marketing program, you need to go beyond best practices and marketing intuition. Only with a measurable and repeatable methodology can you effectively engage your customers from introduction to conversion. According to MarketingSherpa’s new Email Marketing Handbook 2nd Edition, this can be broken down into six actionable steps, giving you a methodical... [Read more]
Can’t keep up? 5 Ways to Save Time with Email Marketing Automation Whether you’re new to email marketing or a seasoned campaigner, you’re probably familiar with the term “automation”. In fact, it’s probably something you’re already doing in a really simple way with email autoresponders. If so, then you already know that automation is an extremely useful tool for: Saving time in... [Read more]
7 Tips to Grow Your Email Marketing Subscriber List Email is a unique marketing channel because it is permission based. That’s one reason email has a high return on investment: If consumers raise their hands and say, “Please market to me;” they are likely to purchase in the future. But building a large opt-in subscriber base takes dedication, strategy and time. Here are seven tips to help... [Read more]
OK its fair for you to be asking yourself what the heck I’m going on about since Santa doesn’t do email marketing. Indeed, but considering I wrote 10 things Sesame Street can teach us about email marketing and 5 things The Flintstones can teach us about email & social marketing, well, what do you expect? Here’s some wisdom for email marketers from the jolly old elf himself! 7 things... [Read more]
New to email marketing? We’ll teach you how to email market. We know how confusing that can be. Helping people get started in email marketing is why we created The eMail Guide! Have any questions? Send us an email: questions@TheeMailGuide.com or post a comment and we’ll be happy to respond! So, what are we waiting for? Let’s get started! Using Outlook for email marketing Email marketing... [Read more]
It’s probably the number one rookie mistake in advertising and marketing copy writing. It can tank an otherwise exceptional sales offer to the exact right audience. It’s guaranteed to bore readers and listeners to death, and it’s a downright sin in direct response. What is this ill? It is writing or talking about – or to – ourselves rather than our potential and current customers. In... [Read more]
Clean it Up! How to increase email deliverability with a good sender reputation Even though email marketers are constantly challenged to increase email deliverability, an estimated 20 percent of all emails sent in North America never even reach their recipients’ inboxes. As an email marketer, this statistic is frustrating at best, maddening... [Read more]
