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Posts tagged with: Email Opt-In

The Role of Email Marketing in the Multi-Channel Evolution – Part 2 by Wikus Engelbrecht @WKS_Engelbrecht

  • The Role of Email Marketing in the Multi-Channel Evolution - Part 2 by Wikus Engelbrecht @WKS_Engelbrecht
The Role of Email Marketing in the Multi-Channel Evolution – Part 2 In the first part of this four-article series we discussed the emerging prevalence of mobile and social media channels – alongside the ubiquity of email – their use...
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Sh*t My dad says about email marketing by Chis Donald @inboxgroup

My dad is one of my favorite people in the world. He’s 82, retired, and lives in Winter Haven, Florida. He has a great sense of humor as well as a firm grasp of what I do. In fact, I...
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Deliverability: The Bottom Line by James Trumbly @econnectemail

Deliverability: The Bottom Line in Email Marketing Increasing deliverability is a noble goal for every email marketer. And while you may be able to boost your rates with subject line and offer techniques, there is an underlying issue that often...
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Six Tips for Spam-Proofing Your Email By Marco Marini @ClickMail

Six Tips for Spam-Proofing Your Email Marketing So maybe that’s a misleading headline. You can’t really spam-proof your email. Much of spam is in the eyes of the beholder, meaning whether or not your email is spam is as much...
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Email Marketing Co-Registration: The Nays Have It! by James Trumbly @econnectemail

Email Marketing Co-Registration: The Nays Have It! Strong opinions abound on both sides of the co-registration debate. Co-registration, or the practice of subscribing to multiple newsletters simultaneously, walks a fine line when it comes to ethical list-building practices. Let’s take...
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US Email Marketers to Adapt to New Californian Law by Wikus Engelbrecht @WKS_Engelbrecht

US Email Marketers to Adapt to New Californian Law In March of this year, the Californian court made a new ruling about email sender identification that now has marketers across the US scratching their heads on how to modify their...
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Knock, Knock… Who’s There? Spam. Spam Who? by Joi Brooks @joibrooks

Knock, Knock… Who’s There? Spam. Spam Who? Some folks never forget a face but have trouble remembering names. Email servers never forget a name but are sight blind and rely on your domain’s good reputation. So, while you are scheduling...
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Email Marketing Like It’s 2012, Not 1999 by Karen Talavera @SyncMarketing

Email Marketing Like It’s 2012, Not 1999 Given that all things Internet seem to move at the speed of light and come or go overnight, it’s fairly impressive to see commercial email marketing approaching its fifteenth birthday. I remember first...
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Turn GrayMail into Make My Day Mail by James Trumbly @econnectemail

Turn GrayMail into ‘Make my Day’ Mail Two months ago, Hotmail announced the addition of new email controls that will give users greater ability to regulate the influx of marketing messages they receive. The new features will address the problem...
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Luke Glasner’s 5 Favourite Email Marketing Metrics by Luke Glasner @Lukes_Tweets

  • Luke Glasner's Five Favourite Email Marketing Metrics
Luke Glasner’s 5 Favourite Email Marketing Metrics On Sept. 14th 2010 we had the pleasure of welcoming email marketing metrics Jedi Luke Glasner of Glasner Consulting to eMail Radio. It was a fantastic show which has gotten raves from those...
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Using a Lightbox to Grow Your Opt-In Email Marketing List by Jeff Ginsberg @dad_ftw

Are you looking to increase your opt-in email subscribers list? After hearing so many positive comments about lightboxes or pop-ups we decided that we would test one. We chose PopUp Domination since it came highly recommended to us. It has...
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What Acquisition Email Can Learn from Retention: Be Bold! by Mary Byrne @marybyrne

  • What Acquisition Email Can Learn from Retention: Be Bold! by Mary Byrne @marybyrne
What Acquisition Email Can Learn from Retention: Be Bold! George Bilbrey of Return Path wrote a thought-provoking piece for MediaPost on how marketing objectives interact with deliverability objectives. The article takes on the question of whether deliverability tactics are at...
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Are You Missing These Chances to Engage With Subscribers? by James Trumbly @econnectemail

It’s easy to focus exclusively on the content of your messages when it comes to creating engaging emails. But all too often, it’s the interactions at a more fundamental level that will make the most difference. If you’re not considering...
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MarketingSherpa – Email Marketing Handbook 2nd Edition

To accelerate the performance of your email marketing program, you need to go beyond best practices and marketing intuition. Only with a measurable and repeatable methodology can you effectively engage your customers from introduction to conversion. According to MarketingSherpa’s new...
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Can’t keep up? 5 Ways to Save Time with Email Automation by Matthew Johnson @Vision6

Can’t keep up? 5 Ways to Save Time with Email Marketing Automation Whether you’re new to email marketing or a seasoned campaigner, you’re probably familiar with the term “automation”. In fact, it’s probably something you’re already doing in a really...
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7 Tips to Grow Your Email Subscriber List by Carolyn Nye @CareNye

7 Tips to Grow Your Email Marketing Subscriber List Email is a unique marketing channel because it is permission based. That’s one reason email has a high return on investment: If consumers raise their hands and say, “Please market to...
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7 things Santa can teach us about email marketing

  • 7 Things Santa Can Teach Us About Email Marketing
OK its fair for you to be asking yourself what the heck I’m going on about since Santa doesn’t do email marketing. Indeed, but considering I wrote 10 things Sesame Street can teach us about email marketing and 5 things...
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New to email marketing? We’ll teach you how to email market.

  • New to email marketing? Start here!
New to email marketing? We’ll teach you how to email market. We know how confusing that can be. Helping people get started in email marketing is why we created The eMail Guide! Have any questions? Send us an email: questions@TheeMailGuide.com...
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Are You Speaking The Language Of Results? By Karen Talavera @SyncMarketing

  • Are You Speaking The Language Of Results? By Karen Talavera
It’s probably the number one rookie mistake in advertising and marketing copy writing.  It can tank an otherwise exceptional sales offer to the exact right audience. It’s guaranteed to bore readers and listeners to death, and it’s a downright sin...
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Clean it Up! How to increase email deliverability with a good sender reputation by Marco Marini @ClickMail

  • Clean it Up! How to increase email deliverability with a good sender reputation by Marco Marini @ClickMail
                Clean it Up! How to increase email deliverability with a good sender reputation Even though email marketers are constantly challenged to increase email deliverability, an estimated 20 percent of all emails sent...
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