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Posts tagged with: Email Relevance

Boost Email Relevance in 5 Steps with Conditional Content by Matthew Johnson @vision6

Boost Email Marketing Relevance in 5 Steps with Conditional Content Relevancy is key to getting results in email marketing. It’s Marketing 101 really. Understand each customer as an individual, send content they care about and you’ll be rewarded with their...
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The Role of Email Marketing in the Multi-Channel Evolution – Part 1 by Wikus Engelbrecht @WKS_Engelbrecht

The Role of Email Marketing in the Multi-Channel Evolution – Part 1 Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more...
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Sh*t My dad says about email marketing by Chis Donald @inboxgroup

My dad is one of my favorite people in the world. He’s 82, retired, and lives in Winter Haven, Florida. He has a great sense of humor as well as a firm grasp of what I do. In fact, I...
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Behaviorally-Targeted Emails Keep User Engagement Mint-y Fresh by Lynn Dalsing @lynndalsing

Behaviorally-Targeted Emails Keep User Engagement Mint-y Fresh If there is still a question in your mind about whether or not it’s important to segment and target your email lists, I’d like to banish it: 25% of people say they have...
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A Checklist for Monetizing Your Email Marketing List the Right Way by Eric Didier @ericdidier

A Checklist for Monetizing Your Email Marketing List the Right Way We talk with a lot of list owners who are interested in monetizing their email marketing lists but aren’t sure how. They understand their email list is a valuable...
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3 Cool Things that Happen When You Send Email Ads to Your Email List by Kevin Deseuste @KevinDeseuste

3 Cool Things that Happen When You Send Email Marketing Ads to Your Email List Image courtesy of Ramburg Media We talk a lot about how publishers can send less and monetize their list more by increasing the relevance of email offers....
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The Personalized Email Experience by Joi Brooks @joibrooks

  • The Personalized Email Experience by Joi Brooks @joibrooks
The Personalized Email Marketing Experience Personalization doesn’t start and end with your subject line. There’s quite a bit of content that you can dynamically display if you get more personal and store added details about your subscribers, other than their...
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Two Principles of Psychology to Incorporate into Your Email Marketing by Laura Ashley @tailoredmail

Two Principles of Psychology to Incorporate into Your Email Marketing   Principle #1: Social Proof Social proof (aka informational social influence) is the phenomenon that people look to the behavior of others when determining how to behave or when deciding...
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4 Steps to Email Marketing Success – Looking Beyond the Usual Metrics by Georgia Christian @mailblaze

  • 4 Steps to Email Marketing Success
4 Steps to Email Marketing Success – Looking Beyond the Usual Metrics Click-through-rates, open rates, deliverability, unsubscribe rates, conversions, these are all well -known (and of course hugely valuable) metrics that form the basis of our email marketing campaign results....
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The Ten Commandments of email marketing by John Caldwell @jacaldwell

  • The Ten Commandments of email marketing
John Caldwell of Red Pill Email presents the Ten Commandments of email marketing! 1. Permission is sacred Email is permission-based.  You cannot legitimately buy or sell someone else’s permission, it comes directly from the recipient.  Permission may be revoked by...
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Aprimo: Match the Customer Mood This Holiday Season

  • Email marketing : Match the Customer Mood This Holiday Season
Source: Aprimo By Stephanie Miller Here in the U.S., the economy is still in a slump, the mood after mid-term elections is watchful and Thanksgiving falls late in the month, giving us six days to Hanukkah and just four short...
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The Three R’s of Email Marketing

Source: The Inbox Group by Scott Cohen I like to say that one of the reasons why I enjoy email marketing so much is because every little thing is testable. I also enjoy the focus on data and how well...
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Email marketing: A love-hate relationship…Yipee!

Email marketing: A love-hate relationship…Yipee! A love-hate relationship is defined as a personal relationship involving simultaneous or alternating emotions of love and enmity. This relationship does not have to be of a romantic nature, and may be instead of a...
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ConstantContact: Keeping Your Recipients Engaged

  • Email Marketing : Keeping Your Recipients Engaged
Source: ConstantContact By Tara Natanson Increased inbox competition means good practices are needed to keep your users interested With the holidays fast approaching, the competition for space in the inbox among retailers, charitable groups, and other organizations is going to...
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Email Marketing Reports: So just how do you make your emails “more relevant”?

  • Email Marketing So just how do you make your emails “more relevant”?
Source: Email Marketing Reports By Mark Brownlow Talk to any email marketing expert and they’ll tell you your emails need to be more relevant. No arguments there. But what does that really mean? And how do you actually do it?...
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The Big Fat Marketing Blog: Of Email Marketers and 11-Year-Olds

  • Of Email Marketers and 11-Year-Olds
Source: The Big Fat Marketing Blog by Sherry Chiger Sometimes email marketers remind me of my 11-year-old daughter. I’ve explained to my daughter myriad times why it’s in her best interests to do her weekend homework assignments prior to 8:30...
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The cocktail party email effect by Jordie van Rijn @jvanrijn

  • The Cocktail Party Email Effect
The inbox is like a crowded party with a lot of things happening at the same time. How do you make make it the best party possible and be sure you are not a background noise? The challenge of the...
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Email is a conversation – not a megaphone by Rory Carlyle @rorycarlyle

  • Email is a Conversation - Not a Megaphone
Planes, trains and conversations — On my way back from the Web 2.0 Expo in San Francisco last week, I was reminded of how many different cultures are in our periphery, everyday. Just walking through the city this past week...
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