Search Results: 4
In order to ensure that you are conducting your email marketing campaign in the most ethical manner possible, you need to harness the security of the double opt-in subscription. Spammers thrive on the technique of bulk email where they fire off millions of emails from lists that have been purchased, rented, or even harvested from the internet by software programs. Running an email marketing campaign... [Read more]
John Caldwell of Red Pill Email presents the Ten Commandments of email marketing! 1. Permission is sacred Email is permission-based. You cannot legitimately buy or sell someone else’s permission, it comes directly from the recipient. Permission may be revoked by the recipient at any time for any reason. 2. Respect the recipient Each email address represents a person so treat it accordingly. ... [Read more]
Are you a pig or a hog? When I was in sales over 10 years ago, I had a VP who used the phrase “Pigs go to slaughter, hogs live forever”. He would then follow up with the notion of you not wanting to be a pig (greedy) in what you did as a sales person. I took that quote to heart (even though I am not sure if its entirely true about the hog). Is your email marketing program a pig or a hog? Pigs... [Read more]
Our friends at Blue Sky Factory have put together their top ten list of eMail marketing best practices and have been kind enough to allow us to carry the post. It’s a great post by Nikki Schiavone and we thank them for it! Btw, make sure you comment and say “hi mom!” because apparently Nikki is so excited about us carrying this, she is printing out ten copies for her mother (Dr.... [Read more]
