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Posts tagged with: Email Sign-up

Creative Ways to Build Your Email Marketing Subscriber List by James Trumbly @econnectemail

Creative Ways to Build Your Email Marketing Subscriber List Recently we talked about why co-registration is a bad idea when it comes to building your subscriber list. Along with purchased and rented lists, co-registration falls into the category of questionable or downright...
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Six Tips for Spam-Proofing Your Email By Marco Marini @ClickMail

Six Tips for Spam-Proofing Your Email Marketing So maybe that’s a misleading headline. You can’t really spam-proof your email. Much of spam is in the eyes of the beholder, meaning whether or not your email is spam is as much...
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3 Cool Things that Happen When You Send Email Ads to Your Email List by Kevin Deseuste @KevinDeseuste

3 Cool Things that Happen When You Send Email Marketing Ads to Your Email List Image courtesy of Ramburg Media We talk a lot about how publishers can send less and monetize their list more by increasing the relevance of email offers....
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Email Marketing Co-Registration: The Nays Have It! by James Trumbly @econnectemail

Email Marketing Co-Registration: The Nays Have It! Strong opinions abound on both sides of the co-registration debate. Co-registration, or the practice of subscribing to multiple newsletters simultaneously, walks a fine line when it comes to ethical list-building practices. Let’s take...
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US Email Marketers to Adapt to New Californian Law by Wikus Engelbrecht @WKS_Engelbrecht

US Email Marketers to Adapt to New Californian Law In March of this year, the Californian court made a new ruling about email sender identification that now has marketers across the US scratching their heads on how to modify their...
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Hollywood Can Teach Email Marketers a Few Tricks by Lynn Dalsing @lynndalsing

Hollywood Can Teach Email Marketers a Few Tricks In the run up to the Oscars, lunch-time conversations in the ividence office featured our own Academy Award predictions. It occurred to me that there’s a lot that email marketing can learn from...
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Using a Lightbox to Grow Your Opt-In Email Marketing List by Jeff Ginsberg @dad_ftw

Are you looking to increase your opt-in email subscribers list? After hearing so many positive comments about lightboxes or pop-ups we decided that we would test one. We chose PopUp Domination since it came highly recommended to us. It has...
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Are You Missing These Chances to Engage With Subscribers? by James Trumbly @econnectemail

It’s easy to focus exclusively on the content of your messages when it comes to creating engaging emails. But all too often, it’s the interactions at a more fundamental level that will make the most difference. If you’re not considering...
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Do You Ask for Too Much Sign-up Data? by Mick Griffin @mickgriffin

Do You Ask for Too Much Sign-up Data? Here at GetResponse, we recently launched our segmentation feature, and we already have the use of personalization and dynamic content. So we encourage you to gather as much data as you can...
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MarketingSherpa – Email Marketing Handbook 2nd Edition

To accelerate the performance of your email marketing program, you need to go beyond best practices and marketing intuition. Only with a measurable and repeatable methodology can you effectively engage your customers from introduction to conversion. According to MarketingSherpa’s new...
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6 Things Subscribers Need to Hear You Say by Matthew Johnson @Vision6

  • 6-things-subscribers-need-to-hear-you-say
6 Things Subscribers Need to Hear You Say Successful email marketers recognize the importance of building relationships with subscribers. But how exactly do you do that? Well I believe that relationships are built on trust. And trust is gained by...
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7 Tips to Grow Your Email Subscriber List by Carolyn Nye @CareNye

7 Tips to Grow Your Email Marketing Subscriber List Email is a unique marketing channel because it is permission based. That’s one reason email has a high return on investment: If consumers raise their hands and say, “Please market to...
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How Email Should Integrate with Social Media: 5 Top Tips by Elliot Ross @iamelliot

  • How email should integrate with social media: Five top tips
How Email Should Integrate with Social Media: 5 Top Tips Digital marketing is in a constant state of revolution, and at times it can be hard to keep up with the latest developments. The key to keeping abreast of changes...
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Email and Social Media: How to Reach Everyone Else by James Trumbly @econnectemail

  • Email and Social Media: How to Reach Everyone Else
Email and Social Media: How to Reach Everyone Else Facebook has been hyped to the point where some marketers have pronounced email to be dead. Of course, it should be intuitive that as long as people still have email addresses,...
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15 Innovative Ways to Get More Email Marketing Subscribers by Garin Kilpatrick @Garin

  • 15 innovative ways to get more subscribers
15 Innovative Ways to Get More Email Marketing Subscribers The money is in the list.  Whether your list is a list of RSS subscribers or email newsletter subscribers it pays to have an audience of readers eager to eat up...
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3 questions to get more subscribers by Jordie van Rijn @jvanrijn

  • 3 questions to get more subscribers
A first step in creating email marketing relationship with your (potential) customer is the sign-up process. In most cases a web or sign-up form is used to get the information needed to get the email relationship started. You are not...
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8 Ways to Improve Your Email Marketing Sign-Up Process by Jessica Best @bestofjess

  • 8 (Mostly Free) Ways to Improve Your Email Sign-Up Process
8 Ways to Improve Your Email Marketing Sign-Up Process Lots of factors play a role in your success as an email marketer. From your offer to send window to email frequency, there is a special recipe for your industry and...
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Using Social Media to Boost Your Email Marketing by Karen Talavera @SyncMarketing

  • Using Social Media to Boost Your Email Marketing
Using Social Media to Boost Your Email Marketing I’m often asked what I believe to be the number one way to connect email and social media marketing.  Last month I tackled that question from the starting point of email.  This...
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7 ESP Selection Tips Not to Be Missed by Jordie van Rijn @emailmonday

  • 7 ESP selection tips not to be missed
7 ESP Selection Tips Not to Be Missed After going through the gigantic task of compiling the Email vendor selection guide at the beginning of this year, I had the extraordinary position of talking to more than 25 emailtool providers at...
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Getting Them to Say Yes! by Karen Talavera @SyncMarketing

  • Getting them to say yes!
Getting Them to Say Yes!  One of my recent April 2011 posts made the case for opt-in over opt-out marketing.  I realize that’s all well and good until it becomes time to convince people to say yes, right? So this...
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