Search Results: 413
Boost Conversion and Deliverability with 3 Email Marketing Rules Faces come and go in email marketing. Experienced marketers move up the ladder as newbies enter the industry. Reliable information about best practices is in constant demand, which is why Chad White wrote the book, Email Marketing Rules: How to wear a white hat, shoot straight, and win hearts. White has researched email marketing for... [Read more]
Onboarding New Customers at 330 Miles Per Hour As marketers, we talk a lot about the importance of early customer engagement and creating a positive onboarding experience. The most surprising brand introduction I have had was with the National Hot Rod Association. My father-in-law invited me to the drag races in Englishtown, N.J. My only knowledge of the hot rod sprints was from what I caught on ESPN... [Read more]
Focusing on Mobile Statistics show that in only a few years, more people will open email on mobile devices than desktop or laptop computers. According to most reports, 42% of email is currently read on a mobile device. Mobile email is the most important way that email is evolving and one of the main reasons why it is more relevant today than ever. One thing is abundantly clear, in order to get the... [Read more]
Email Marketing and the Power of the Johnson Box The Johnson box and email marketing, perhaps you don’t even see the potential if you’ve either never heard the term or associate it with direct marketing mail. However, as Kenny Van Beeck points out, email marketing can unleash the power the Johnson box. Here’s seven great tips on how to do that: The Johnson box is the area that is... [Read more]
Top Five Ways to Boost Email Marketing Results and Impact in 2013 There couldn’t be a better time to strategize final changes and improvements to your 2013 email marketing programs as you ready them for launch. In fact, while many of your New Year’s email plans may be firmly sketched out, it’s not too late to give them a final polish with these insights and tweaks. Knowing where to amplify,... [Read more]
How to Resend an Email to Non-openers the Smart Way If at first you don’t succeed, try and try again. It’s a message that’s been drilled into us since childhood. But how well does it stack up when it comes to your email marketing? If you send an email and it doesn’t perform as well as you hoped, should you resend it to people who didn’t open it? On the plus side, some people who missed... [Read more]
How Often Should You Email Subscribers? Email frequency is very much a balancing act. If you send email too often, you’ll annoy subscribers to the point that they unsubscribe. But if you don’t send email often enough, you risk being underexposed to the point where subscribers forget about you. So what’s the best frequency for sending emails? The short answer is – weekly. No… I’m just... [Read more]
Tips for Taking Your Product to More Customers…. If you have been selling an array of products online for awhile, it’s likely that you will want to expand your customer base. You’ve done all of the social media tips and tricks you can manage, but you feel that something a bit more personal is in order. Well, mass mailings are the next stop. What are some considerations to keep in... [Read more]
The Inbox Group Email Service Provider, Inbox Group, offers an industry-leading email newsletter publishing platform along with real-live customer support and dedicated account representatives that will help you from start to finish. We will help you develop a marketing plan that will evolve with your business. We will help with campaign planning, creative, testing, review and execution. We offer... [Read more]
Whitepaper – Almost Everything You Wanted to Know About Email Marketing by Silverpop What you are going to learn: Silverpop’s whitepaper is a comprehensive guide to help you take your email program to the next level. The author, Loren McDonald answers questions most often posed by clients, audience members (at workshop and conference presentations) and other email marketers. He explains... [Read more]
Email Marketing: Abandoned Cart Emails, Not Abandoned Ship… Re-Engage! What happens when people leave your website? Is that it? Goodbye? Sayonara? Adios? Is it your loss… or your opportunity? Many businesses have discovered that shopping cart abandonment can be an opportunity to re-engage people who were close to making a purchase but didn’t follow through. These people are akin to the ultimate... [Read more]
Video – Getting More Clicks in the Inbox Whilst you definitely want people to open your email, it’s not the most important thing. What’s even more important is that people convert. And when you break it down with respect to email marketing, you want people to click your links. Now this is a big topic that incorporates a lot of factors such as design, offer, copy, images, timing and reputation.... [Read more]
Port25 Solutions Inc – PowerMTA PowerMTA is the first MTA or Message Transfer Agent (an MTA implements both the client (sending) and server (receiving) portions of the Simple Mail Transfer Protocol aka SMTP) certified by Goodmail System’s for use with their CertifiedEmail service, assures delivery of senders’ email campaigns to inboxes of subscribers of leading mailbox providers,... [Read more]
Pure360 gets thousands of marketers’ better results, providing clients such as Innocent drinks and Seatwave with powerful time-saving email marketing solutions and expert advice. PureResponse is a powerful, easy to use email marketing platform for marketers to deliver targeted, ROI proven email and SMS campaigns. Pure360 – More than just email marketing software The Pure360 formula Seriously... [Read more]
Beyond Leads – 4 Unconventional Uses for Standalone Email Ads One of the most obvious benefits of standalone email advertising is that you can take as much space as you need to explain complicated concepts. As a result, dedicated email ads have often been used to find new prospects for industries that are complex (like finance or insurance) or whose buying cycle is very long (like autos and home... [Read more]
Build a Profitable Email List with These Dos and Don’ts Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on your list, the higher your email marketing ROI for each campaign, right? Wrong. The only names that matter are the quality ones because they are the ones who will respond, keeping both your email deliverability... [Read more]
Where Should Your Subscription Form Go? The number one tool you have at your disposal when it comes to building your email list is your subscription form. It needs to be where people will see it and can respond without having to hunt around your site. And if you really want to capture the most possible leads, you’ll need to think outside the box, placing multiple forms in key positions throughout... [Read more]
Want Better Email Response? Consider the Emotional Pathway What exactly makes people respond to your email marketing offers? What is it precisely that makes them engage and buy from you? And how does knowing these things help you drive better email response? It’s the sixty-four-million-dollar question asked of all advertising and marketing. When it comes to email marketing it’s important to know... [Read more]
A Clever Use of Direct Mail to Reconnect with Email Subscribers Remember when you were a child and getting mail was something to be excited about? You’d see your name on the envelope and wonder what was inside. But alas, you grew up and now know exactly what’s inside: bills, statements and junk mail. The illusion is gone, and opening mail – well, it’s no longer fun. In fact, most of us... [Read more]
