Search Results: 5
By: EmailBrain The mailing list is the most important element in the success of your email marketingcampaigns. If you can convert visits to your website and social pages into lasting relationships via email, the chances of retaining customers are much greater. A permission-based list built by yourself always yields the best results, since you’re providing people with content that’s relevant and... [Read more]
By: EmailBrain If you Google email marketing, you will find hundreds of entries with guidance and advice on how to hit a home run with your email campaigns. And while there is a lot of information out there, most sites have very little to say. Don’t get intimidated. It’s important to remember that the success of email campaigns boil down to common sense more than any specialized knowledge. Here... [Read more]
By: EmailBrain Before you begin reading this blog, it is very important in Email Marketing to use opt in method. What is opt-in? Opt-in is the act of agreeing by email or other means, such as subscription form, to receive marketing email messages or giving to a particular individual or company website that gives you permission to send their emails. And knowing what opt-in is, I want to explain several... [Read more]
Hot, fast and sometimes just a little too fresh, we offer up more of our top takeaways for the week! Takeaway: If you have never read it, buy it – there is a 100% money back guarantee. This is the book that you need to buy this year and will want to buy every year there after. http://www.theemailguide.com/blog/2009/11/review-marketingsherpas-email-marketing-2010-benchmark-report/ Takeaway: Got... [Read more]
Our friends at EmailBrain have put together a comprehensive glossary of eMail marketing terms. It’s a living document and we’ll keep adding to it as needed. Takeaway: Knowledge is power but, sharing is wisdom. Please feel free to post any additions you think we should add! A/B Split A mailing list is divided into two equal segments, and each is tested for different offers in order... [Read more]
