Search Results: 29
There are a lot of businesses sending marketing messages for in-person events these days. Let’s face it, the more personal you can be with your customers and prospects all the better, right? So how do you pack the house for your own event? It’s all about repetition and constantly being in the face of who you want at your event. First you want to define how many people you want at your... [Read more]
Networking events, tradeshows and conferences are great places to acquire quality leads and even grow your mailing list, but just because someone gave you their business card or email address doesn’t mean you can add them to your mailing list. Here’s how to gather email addresses at events the right way. I couldn’t help but notice when this tweet cropped up on my TweetDeck earlier this week. @thesmartva:... [Read more]
The Fusion Marketing Experience is very pleased to announce that The eMail Guide has joined other leading online marketing sites to support the event as a media partner! Fusion Marketing Experience is a one day event, March 23rd, 2011 in Brussels for marketers looking for new recipes for success with their customers! This isn’t your usual marketing seminar! We put you in the kitchen with cordon... [Read more]
How do you bring content together so that it’s relevant to the markets and individuals that consume it? You have likely attended events filled with digital marketing superlatives and abstract visionary statements. This has likely caused you to leave the event wanting more. Too often talks are about the latest shiny object or how you can change the world with a single click. Resisting the... [Read more]
MarketingSherpa’s Email Marketing Essentials Workshop Training Master the Essentials of Email Marketing in One Day Practical Best Practices, Proven Tactics, Personalized Attention Special Limited-Time Offer – $895 (Save $100) Toronto: Tuesday October 19, 2010 “Bring your campaigns, roll up your sleeves and get ready for hands-on interactive training on key areas of email marketing.... [Read more]
AN ESSENTIAL EVENT FOR MARKETING PR & SOCIAL MEDIA PROFESSIONALS Following the success of our events In London, Influence People is hosting a one-day social media monitoring conference in San Francisco on 21st October, followed by a half-day training bootcamp on 22nd October. Monitoring Social Media (San Francisco) will bring together leading brands, PR and marketing experts to discuss the... [Read more]
Over 364 days in a year and the email marketing industry has to schedule the only 3 email marketing conferences within 56 days of each other. What the hell are you guys thinking? I have 3 reason why I am not attending all 3 events this year: 1 – Budget – If each show is going to cost me approximate $3000 including show admission, airfare, hotel and incidentals, how can I even justify spending... [Read more]
Source: FreshPerspective by FreshPerspective The quality of your promotional copy can have a huge effect on the success of your live and online events. Over the past few months, I have reviewed numerous email invitations and landing pages and found common problems that could hurt your attendance. I would like to share... [Read more]
San Francisco September 17th, 2010 Intergrating social and email marketing has been a topic of hot discussion over the last year. No big surprise since online marketers (as do all marketers) want to reach people where they feel most comfortable interacting with brands. Email and social seem to fit well together in an overall marketing strategy. But how do you leverage both and integrate them? Social:Email... [Read more]
Congratulations to Colleen Cole of HumanFerret who’s comment has won her a free pass to the 2010 Online Marketing ROI Tour in Toronto Thursday! The MECLABS group of companies has been helping marketers achieve impressive ROI gains, with no additional investment in media buys, since 2001. But never before has the practical case studies and research of MarketingSherpa, optimization science of... [Read more]
Yes it’s that easy! Just leave a comment here and tell us why you want to attend Next: 2010 and you qualify to win a free pass to the CMA National Convention Next: 2010 from The eMail Guide! Prize is valued at $1,495.00 CAD! Contest closes May 23rd 2010 so, if you want to join us at Next:2010, get your comment posted now! We often say here @ The eMail Guide: “You don’t know what... [Read more]
Email marketing has proven to play a critical role in putting together an online events program. Whether you’re interested in building awareness, developing community or generating leads with your webcasts or webinars, email marketing helps you drive audience to your online events, remind them to come and follow up with them afterwards. Here are the 5 emails you or your online events provider should... [Read more]
Thursday, June 17th & Friday, June 18th Island Palms Hotel (Best Western) – San Diego, CA Celebrating 10 Years of Excellence & The Launch of CoolerEmail 3.0 Click for Details and Registration There’s something about an ESP with a logo featuring a retro biker with rockets bursting through a background that I just can’t help but like. I’m not sure if it’s because... [Read more]
OMS 2010 covers a range of topics from social media, search, eMail, demand generation, analytics, usability and integrated marketing. We are seeing some real insightful tweets from the conference! As usual, we’ll have a recap of the day’s “twitter takeaways” later. If you have a great wrap up page or info related to the show you would like to share, please tweet or leave us... [Read more]
Taking place at Toronto’s Metro Convention Centre, The Art of Marketing Conference certainly has a meaty line up of experts speaking, including Seth Godin. You can get the details on their website here. Remember, you can keep up to date on all the major events coming your way on our events page! Developed to answer the questions currently facing your organization The Art of Marketing will provide... [Read more]
Day 1 is underway at the EEC Email Evoluton Conference 2010 in Miami and we’ve gathered the best tweets for you to peruse at your leisure here at The eMail Guide. If you have photos or wrap up reports, just tweet or email them to me: Jim@theemailguide.com. AnnaMariaVirzi: #eec10 #clickz dedicate a month to a test, e.g., test subject lines in Feb; test preview panes in March, test landing... [Read more]
OK, I’ve never seen so many tweets flying so fast in all my days! Frantic takeaway tweeting was the order of the day from MarketingSherpa’s eMail Summit in Miami. You’ll find our recap of day two tweets here. We’ve also collected some wrap reports on the day: Clarity: The Best Way to Optimize Email Response Thoughts from Marketing Sherpa: what’s not killing eMail; optimizing... [Read more]
Feb, 01 2010 at 12:00 PM – Feb, 03 2010 at 05:00 PM EST Eden Roc Resort Miami, Florida Join the Email Experience Council and the DMA for 3 days of focused learning, networking and exploring at the only conference for – and by – email marketers. Now in its third year, the Email Evolution Conference will continue to explore how email... [Read more]
Media Post’s eMail Insider’s Summit is in full swing in Park City, Utah. Tweeples are posting jewels of wisdom and links to great blog posts about the summit on #MPEIS we’ve decided to grab some of the more interesting tweets and post them to give you good idea of what’s going on. We’ve updated the page with more top tweetaways plus photos and even videos! Don’t... [Read more]
The Email Guide is the industry’s most up to date resource to help email marketers find all the services they might need for their next campaign. We found a new event : eTail East 2009 – Multi-Channel Integration, Web Analytics & The Customer Experience Date: 08/03/2009 – 08/06/2009 Location: Baltimore, Maryland Since 1999 eTail has been the premier conference for senior marketing... [Read more]
