Search Results: 22
We’re ExactTarget—a global Software as a Service leader serving the world’s top brands. With a decade–long tradition rich in targeted email marketing software‚ we’re paving the way for the next generation of SaaS in the form of the Interactive Marketing Hub™‚ a real–time‚ cross-channel interactive marketing solution that provides marketers with a unified view of each... [Read more]
By:ExactTarget An often-recommended best practice with email marketing, and online marketing in general, is to conduct frequent A/B testing. ExactTarget recently added this feature to our application to make it easy for marketers to conduct simple A/B subject line and date/time tests. However, an often overlooked, but critical part of testing is setting up a good test plan for evaluating the results... [Read more]
eMailRadio presents The Email Authentication Show Live at 1PM ET on Tuesday, June 21 Please join us on Tuesday June 21st at 1PM for eMailRadio as Jeff Ginsberg hosts special guest Al Iverson, Director of Deliverability at ExactTarget. Want to make sure your email has the best chance to get delivered? This is the show for you! Go from eMail Newbee to eMail Ninja in only 60 minutes as we discuss: Email... [Read more]
By: ExactTarget Do you need a few ideas on what you can do now to improve your email marketing program? Look no further; here are a few suggestions to get your current email marketing campaign out of it’s comfort zone. Brush up on Subject Line Best Practices – The subject line is arguably the most important part of your email because it’s what causes the reader to open the email or... [Read more]
By: ExactTarget If you’re a client of ExactTarget, you definitely are. But even so, there’s some practical steps you can take to make sure you don’t ever cross that easily-blurred line of being non-CAN-SPAM complaint. First, what is CAN-SPAM? CAN-SPAM is the popular name for the U.S. law regulating commercial email that went into effect on January 1, 2004. The real name is the Controlling... [Read more]
By: ExactTarget ExactTarget announced a new partnership with Return Path this week, giving ExactTarget customers access to the complete suite of email delivery and testing technologies from Return Path. Powered by Return Path, ExactTarget’s new Inbox Tools allow marketers to preview and monitor inbox placement and test email and mobile messages across 165 global Internet Service Providers (ISP)... [Read more]
By: ExactTarget The subject line is arguably the most important part of your email because it’s what causes the reader to open the email or not. Open rates determine user interest. Because it’s so important, we’ve put together a few guidelines when creating your subject line: Length It’s generally accepted that shorter subject lines generate higher open rates vs. lower open... [Read more]
Source: ExactTarget By Jay Miller The holidays are the time of year when email marketing becomes a contact sport. Retailers are notorious for cranking up the email volume during the holidays, especially around Black Friday/Cyber Monday (the weekend after Thanksgiving). Everyone knows that there’s a delicate balance between pushing a few more emails and burning out your list with unsubscribes... [Read more]
Source: ExactTarget By: Stefanie Jansen Each year, marketers find new and creative ways to appeal to holiday shoppers. But as we see more and more competing print ads, television commercials, and interactive marketing messages, how can you stand out in your subscriber’s inbox? Design. This year, optimize your holiday emails with quick, easy-to-implement email design tactics that will resonate... [Read more]
Source: ExactTarget by Al Iverson This article from the CTA Tattler blog points out that Chicago Transit Authority (CTA) bus riders who use US Cellular are currently unable to obtain bus tracking info via SMS. The issue supposedly relates to a problem with the CTA’s SMS partner, TextMarks. Reading between the lines, I wonder if perhaps there is a spam blocking issue here. Maybe... [Read more]
MELBOURNE, Australia – (Business Wire) ExactTarget launched ExactTarget Australia today, following the acquisition of its reseller mPath Global in Sydney and Melbourne. The new operation will directly support the global technology and services needs of ExactTarget’s multinational clients and expands the company’s full suite of offerings to the more than 150 ExactTarget clients throughout... [Read more]
The buzz is brought to you by our NewBees sponsor: VerticalRepsonse and our Ninja sponsor: Port25! You never get a second chance to make a good impression as ExactTarget points out today with their 8 steps to optimize your welcome message. For more about welcome messages check out this post too. allWEBeMail goes high five with part 2 of their 10 secrets of successful email marketing — straightforward... [Read more]
The news today that ExactTarget has acquired CoTweet and their Twitter CRM technology, has already dumped a great deal of grist into the mill for tweeters and bloggers to analyze just what it all means. Some will point to this as being another sign that social marketing is replacing eMail marketing and while provocative, that couldn’t be more wrong. The fundamental truth that many seem to missing... [Read more]
Forrester has released its Wave report for ESPs in Q4 2009 and of course it’s making for a great deal of buzz and twittering. I’ve included links to each of the ESPs in the report – those in bold are offering downloads of the Forrester report. Forresters reviewed 15 ESPs against 69 criteria and tagged Responsys and ExactTarget as leaders. Excerpt from the report: Forrester surveyed 218 clients... [Read more]
Back in November @CKsays from NYC tweeted a question to us asking if we knew of any ESPs offering iPhone apps for their platforms. In fact, we did and we posted that same day with 3 different options. This post drew a huge amount of traffic and we’ve been keeping our eyes and ears open for other possible iPhone solutions ever since. We’ve found three more great iPhone apps from 3 great... [Read more]
One thing we like to do here at The eMail Guide is find answers to your questions and solutions to your problems. We absolutely love it when we get a question via twitter which we can provide a fast response to. This morning our friend CK in NYC, posted a tweet asking us about iPhone apps for eMail marketing. Well CK, here are the top 3 we know of. We’ll keeping digging for more and we invite... [Read more]
THE operators of a mobile phone text scam that preyed on the desperate and dateless were slammed with $15.8 million in fines for breaching anti-spam laws in Queensland’s Federal Court. The fine makes the operators, who posted fake personals profiles on dating web sites to harvest mobile phone numbers and lure men to pay up to $5 per message for SMS sex chat services, the recipients of the largest... [Read more]
Feature Provides Marketers Tool to Power Tweets From Email Content INDIANAPOLIS –(Business Wire)– On-demand email and one-to-one marketing solutions provider ExactTarget launched its enterprise-level integration with Twitter today, giving marketers a solution to automatically generate Tweets based on email content. The integration enables marketers to select content in an ExactTarget-powered email... [Read more]
In an unprecedented release of classic dance on YouTube ExactTarget’s Judson Laipply shows he’s got it @ ExactTarget’s User Conference 2007 Don’t worry, this years attendees for the user conference will not be required to dance for the camera. Or will they? Read More →
As seen on the Exact Target Blog. No One has ever disputed the fact that the email marketing industry is alive and well. With a 70 million dollar investment it makes me think that the economy and VC world is waking up again after a power nap. I’m sure the guys at ET will put the money good use, just have a look at their product. You will soon learn that these guys and gals know what they are... [Read more]
