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Posts tagged with: ExactTarget

Boost Conversion and Deliverability with 3 Email Marketing Rules by Jeff Ginsberg @Dad_FTW

  • Boost Conversion and Deliverability with 3 Email Rules by Jeff Ginsberg @Dad_FTW
Boost Conversion and Deliverability with 3 Email Marketing Rules Faces come and go in email marketing. Experienced marketers move up the ladder as newbies enter the industry. Reliable information about best practices is in constant demand, which is why Chad...
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ExactTarget – Inspired Marketing Predictions for 2013

  • Inspired Marketing Predictions for 2013
By: ExactTarget While it may not be possible to accurately predict the future, examining marketing’s past and present helps us shape and inspire what’s yet to come. That’s why we’ve collected the predictions of the industry’s top interactive marketing experts—bringing...
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ExactTarget – Location, Location, Location: Tips to Maximize Return on your Third Party Recommendation Tool

  • Location, Location, Location: Tips to Maximize Return on your Third Party Recommendation Tool
By: ExactTarget We’ve all heard the real estate mantra: Location, Location, Location. If your store is not located in a prime spot, you can expect to fare worse than your competitor who is located on the busiest intersection in town. The same principle...
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ExactTarget – ‘Til the Season for Sending Emails, Part 3

  • 'Til the Season for Sending Emails, Part 3
By: ExactTarget Looking for tips to help you hit the inbox as the Black Friday/Cyber Monday kickoff to the holiday season approaches? You’ve come to the right place. In Part 1 of this series, we took a look at the unique...
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ExactTarget – ‘Tis the Season for Sending Emails, Part 2

  • 'Tis the Season for Sending Emails, Part 2
By: ExactTarget As the Black Friday/Cyber Monday kickoff to the holiday season approaches, we’re happy to offer some tips to help seasonal senders hit the inbox. In Part 1 of this series, we took a look at the unique challenges facing seasonal...
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ExactTarget – ‘Tis The Season for Sending Emails, Part 1

  • 'Tis The Season for Sending Emails, Part 1
By: ExactTarget Florists approaching Valentine’s Day… hotels and airlines as summer vacation nears… and perhaps most notably, retailers between Black Friday and Cyber Monday. There are parts of every year where email sends spike for certain businesses. This is even...
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ExactTarget – 4 Ways to Use Automation to Drive #Email Revenue

  • 4 Ways to Use Automation to Drive #Email Revenue
By: ExactTarget It is important to understand the value of automation within your email marketing strategy. Take Oovie for example, we wrote about their automation strategy this summer. Oovie experienced a 30% increase in sales using integrated and automated email marketing. Automation...
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ExactTarget – 3 Tips to Driving Increased Email Engagement

By: ExactTarget Every marketer wants customers who are engaged with their brand. It turns out that engagement (and revenue) is directly tied to relevancy—and relevancy is key to maximizing the lifetime value of your customers. A recent study by eMarketer...
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ExactTarget – Email Design for All: The Mobile Inbox

  • Email Design for All: The Mobile Inbox
By: ExactTarget So what’s all the hype with mobile email lately? First, let’s start fresh in our approach. Try not to refer to any email message as “mobile” – your audience will likely view a message on desktops, tablets and...
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ExactTarget – The Importance of Content and Timing to New Subscribers

  • The Importance of Content and Timing to New Subscribers
By: ExactTarget Welcome emails are the best opportunity to solidify your relationship with a new subscriber. This type of email marketing tends to record higher open and click-through rates than any other emails, and are sent to your most captive...
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ExactTarget – Using Reengagement to Drive Revenue and Deliverability in Email Marketing

  • Using Reengagement to Drive Revenue and Deliverability in Email Marketing
By: ExactTarget Ah yes, the wonderful world of reengagement. It’s easy to think that once a subscriber provides you with their email address, they’re yours for life! But in reality, they could un-engage and start ignoring your communications at any...
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ExactTarget – It’s Pin-sanity: How to get Started with Email Marketing and Pinterest

By: ExactTarget Why Pinterest? You probably know what it is by now, but if you don’t, find out here. It’s big: With 20 million unique users already, it’s the fastest growing social network in history.(comScore) It’s connected: It drives more referral traffic than...
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ExactTarget – 5 tips marketers can do to prepare for an email implementation

  • ExactTarget - 5 tips marketers can do to prepare for an email implementation
By: ExactTarget You are in the final stages of choosing ExactTarget as you new email service provider (ESP) and the realization that the task of either migrating your existing campaigns, or integrating a new ESP into your back-end system comes...
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ExactTarget – A/B Testing – How do you know that your results are statistically valid?

By:ExactTarget An often-recommended best practice with email marketing, and online marketing in general, is to conduct frequent A/B testing.  ExactTarget recently added this feature to our application to make it easy for marketers to conduct simple A/B subject line and...
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eMailRadio Presents The eMail Authentication Show with @aliverson

  • eMailRadio - The eMail Authentication Show
eMailRadio presents The Email Authentication Show Live at 1PM ET on Tuesday, June 21 Please join us on Tuesday June 21st at 1PM for eMailRadio as Jeff Ginsberg hosts special guest Al Iverson, Director of Deliverability at ExactTarget. Want to...
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ExactTarget – 5 Ways to Improve your Email Marketing Program Now

By: ExactTarget Do you need a few ideas on what you can do now to improve your email marketing program? Look no further; here are a few suggestions to get your current email marketing campaign out of it’s comfort zone....
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ExactTarget – Are You CAN-SPAM Compliant?

By: ExactTarget If you’re a client of ExactTarget, you definitely are. But even so, there’s some practical steps you can take to make sure you don’t ever cross that easily-blurred line of being non-CAN-SPAM complaint. First, what is CAN-SPAM? CAN-SPAM...
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ExactTarget Partner with ReturnPath

By: ExactTarget ExactTarget announced a new partnership with Return Path this week, giving ExactTarget customers access to the complete suite of email delivery and testing technologies from Return Path. Powered by Return Path, ExactTarget’s new Inbox Tools allow marketers to...
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ExactTarget – Subject Line Best Practices

By: ExactTarget The subject line is arguably the most important part of your email because it’s what causes the reader to open the email or not. Open rates determine user interest. Because it’s so important, we’ve put together a few...
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ExactTarget: Deliverability tips for Black Friday and Cyber Monday

  • Email Marketing : Deliverability tips for Black Friday and Cyber Monday
Source: ExactTarget By Jay Miller The holidays are the time of year when email marketing becomes a contact sport.  Retailers are notorious for cranking up the email volume during the holidays, especially around Black Friday/Cyber Monday (the weekend after Thanksgiving)....
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