As we all know, email marketing works so I won’t bore you with the stats. Instead, let’s see what an email marketing consultant is and what they can do for you. Email marketing consultants generally take three forms, an Email Marketing Agency, a freelancer, or an in-house staffer at an Email Service Provider (ESP) or traditional agency; all of which have skills and experience that... [Read more]
We asked our contributors to answer a couple of questions we thought would help eMail marketers take stock of the year past and plan for the year coming. As editor of The eMail Guide, I’m proud to say you’ll find their answers very insightful and helpful. So, enjoy 10 bloggers blogging! Happy Holidays! Jim Ducharme Editor, The eMail Guide Dylan Boyd – www.eROI.com Biggest mistake... [Read more]
Neil Schwartzman over at CAUCE has been doing a heck of a job keeping us all up to date on the progress of C-27, which among other things, addresses spam. The bill will now get a second reading before the Senate Thursday. You can follow the progress here. Other C-27 posts of interest: Read Michael Geist’s comments on the progress of C-27 here. Bill C-27: CRM expert concerned Canadian eMail marketers... [Read more]
OK, Dylan isn’t exactly brand new but, it did take a little time to drag him away from his desk in order to actually start blogging for us. As you can see from his bio, Dylan has an awful lot of plates spinning in the eMail marketing biz. We’re thrilled to add his insight and experience to our team! Watch for Dylan’s first post on Thursday. As an early member of the eROI management... [Read more]
If a tree falls in a forest and no one is around to hear, does it make a sound? If a bill passes in Parliament and no one is around to care, does it still take effect? I never really had a great answer for the first question but, the answer to the second one is a resounding yes, and in the course of researching the implications of Bill C-27 for clients I was surprised by the distinct lack of opinions... [Read more]
We have to admit that we’ve been pretty blown away with the growth we’ve been seeing here at the eMail Guide and we thank you for the support and enthusiasm! Certainly one very good indicator of success is the number of great bloggers who want to start coming onboard as columnists and we have some fantastic ones coming online over the next couple of weeks. Everyone here in the “bullpen” is... [Read more]
In an effort to stem the Nor’easter of frenetic twittering and blogging created by the Wall Street Journal’s recent predictions of the imminent death of eMail. The eMail Guide intends to square off against them and take a strong stand on the issue along with the eMail marketing community who have been speaking loudly and clearly in their belief that email is not dead. Lord knows Wall Street has... [Read more]
Brendan Lewis got a lot of tweeting going today after one of his posts made mention of keeping it simple when it comes to HTML in eMails. It seems a lot of people keyed on that one point with their RTs and yet the full post had 7 solid nuggets of common sense wisdom gleaned from Brendan’s experience with eMail Marketing. I’d hate for you to miss the original post so here it is. Besides, according... [Read more]
It’s not important what technology can do. What’s important is what you can do with technology. I’ve spent my whole professional life as a writer and editor promoting this truth. It applies to everything and anything in our digital world today. While with Standard Broadcasting I was part of an all out effort to expand their reach from traditional to digital media and at the same time was one... [Read more]
Protect Your List: How to Fight 3 Internal Battles over Email Strategy Marketing Sherpa has picked up on a common concern amongst email marketers and has responded with some solid advice by providing solid if unspectacular strategic talking points to engage the most common internal threats to your email list. This article is re-assuring for all of us in the industry that we are not alone in being assailed... [Read more]
At The eMail Guide, we recently went through the process of hiring an email and social media marketer. Though we had a very limited job call footprint with a single anonymous job posting – knowing where to find the job is part of the application process in my opinion – and we received over 60 applications. These were all talented and qualified people as well, and not just random responders... [Read more]
Drive qualified traffic to your website Have you seen the cost of google adwords relating to the permission email marketing industry? Inclusion in The eMail Guide directory provides the click-throughs to your service or product at a fraction of the cost – and our basic listings are free so why not open one right now and see for yourself. Don’t forget that our blog is always looking for... [Read more]
It was fitting that the 100th blog post for The eMail Guide was from a guest expert, Stephanie Miller, as our industry magazine and directory is attracting thought leaders from all areas of email marketing. It is said that the real first test of a business is to stay open for more than a year, and I believe this applies to a blog in the sense of reaching one hundred posts. Many blogs die quickly –... [Read more]
Congratulations – the hard part is over. That’s right, you’ve arrived at the comprehensive web directory of permission email marketing service providers – The eMail Guide. If you had not found us then you would probably have a great deal of trouble and time spent finding even a few suitable companies to handle your particular email marketing needs. Now that you are at the right place,... [Read more]
