Search Results: 32
Facebook has been hyped to the point where some marketers have pronounced email to be dead. Of course, it should be intuitive that as long as people still have email addresses, email can’t be dead. Email marketing reaches people where Facebook can’t. Just like Facebook reaches people where email can’t. That’s why the two must work together to reach the broadest possible audience. Facebook... [Read more]
Email Marketing Execution Analyst @ Facebook The Internet Marketing team focuses on growing and retaining Facebook’s user base and building sustainable revenue streams throughout the world. We are seeking a talented execution analyst with 1-3 years of experience who thrives at the intersection of business, technology, data, and marketing. The ideal candidate will be passionate about Facebook,... [Read more]
By: Campaign Monitor Despite the odd request for an opinion, we’ve been reserved when it has come to speculating about what Facebook Messages will mean to email designers and their clients. Facebook announced this under the ominous ‘Project Titan’ label in mid-November – predictably, over two months (and much hysteria) later, we’re only just starting to see these updates... [Read more]
By: VerticalResponse We’ve all heard rumors that email marketing is dead and social media is the new king of the hill for customer engagement. But, we’ve seen that by integrating social media into your emails, you create a win-win and are able to effectively share your voice with millions of people in your target audience and beyond. When we recently surveyed our customers we heard loud... [Read more]
It’s not email! That’s according to Facebook’s Mark Zuckerberg as he announced Facebook’s new “messaging” application today. Unified messaging isn’t a new idea, others have failed with this in the past, but they didn’t have Facebook’s huge client base to roll it out to either. He also made the case that this is not an email killer as has been claimed... [Read more]
What happens when you take a few key questions which every email marketer wants the answers to out on the street to the people? You get some surprising responses and a great deal of insight! Jeff Ginsberg and Morgan Stewart are presenting today at the MediaPost Email Insider Summit. The ‘What’s in it for me’ presentation will feature key questions and surprising answers from... [Read more]
Source: Trendline Interactive By Morgan Stewart AllFacebook.com reported last night – and Trendline Interactive has confirmed – that Facebook has added a tool called “Contact Importer for Pages” that gives the ability for Facebook page admins to upload a file in “Outlook, Constant Contact, .CSV, etc..” format to send invitations to their “Fans” (isn’t that a Facebook term?)... [Read more]
Source: Imedia By Spencer Kolas Over the past couple of weeks, I have read a lot of articles and email strings about whether Facebook was creating a “Gmail killer.” From the first time I heard this, I thought it was interesting that so many people were convinced that Facebook was creating a new email client that would change the face of email marketing forever. Of course, I am not... [Read more]
Source: ClickZ By Christopher Heine While the launch of Facebook’s Social Inbox on Monday appeared to be a potentially important expansion for the social media giant, it left unanswered questions for marketers. ClickZ reached out to the Palo Alto, CA-based company with queries about ID data, Facebook Connect/Instant Personalization data portability, and e-mail deliverability. Facebook seems... [Read more]
Facebook Messaging: Would You Trust the Titanic? ed note: A guest post from Dennis Dayman of Eloqua. After reading Jim’s commentary in Monday’s “Facebook messaging rollout: Titan or Titanic?” I have to say, his points are valid and not uncommon. It’s clear Facebook is looking to open a new service to advertisers in order to monetize the site. AOL did the same thing with its announcement... [Read more]
Source: Get In The Inbox by Captain Inbox Before the announcement, Email Marketing as we knew it was going to end and we were going to be pawns in the battle for the internet between Facebook and Google. Last night Facebook announced all and we found out that Facebook Messaging is not all about email, it is about messaging and communication between friends on the internet in more than one... [Read more]
Source: Direct Mag by Sherry Chiger In introducing Facebook’s integrated messaging platform on Nov. 15, CEO Mark Zuckerberg made a point of repeating that the new feature was not an email service. Nor was it “an email killer,” he said. So what is Facebook’s new offering, and what effect will it have on marketers? Introducing… what? In a presentation streamed live online, Zuckerberg... [Read more]
Just after I posted on the Facebook messaging roll out, I had an interesting call from a reporter who had read the post. He wanted to know what was wrong with email? Why is it that some folks seem to want to kill it or at least totally change it? Why did Mark Zuckerberg want to make it so clear that his new messaging service wasn’t email? First of all, I don’t think Mr. Zuckerberg wants... [Read more]
Source: Blue Sky Factory by Christopher Penn Originally posted Feb 15th, 2010 Are you ready for Project Titan? Facebook, the largest social network in existence (400 million users and growing) is growing its own email system, codenamed Project Titan. Details are a little thin, but articles from Techcrunch and other sites on the Web indicate that Facebook’s mail system is going to be an actual,... [Read more]
Source: SendLabs by Josh Nason I don’t like to write in all caps format, but in this case, I will make an exception: EVERYONE WORRIED/IN A TIZZY ABOUT FACEBOOK’S PROJECT TITAN SHOULD RELAX. THANKS. HAVE A GOOD WEEKEND. Seriously people, have we not learned anything about product launches or making assumptions about things before we even understand what we’re making assumptions about? This... [Read more]
Source: Econsultancy by Aliya Zaidi Is email marketing dead? Not according to Econsultancy’s recently published Buyer’s Guide, which predicts the market will have grown by an estimated 15% this year, to a total value of £336 million. But there are many who still believe social media will devour email’s slice of the pie, including Read More →
Source: GraphicMail by Zac The Social Network has just been released in South Africa – now as you may or may not know, our marketing department is based in Cape Town. Barbara, who heads up the pack down there, went to see the movie with some of our team members and shared her thoughts. “As of today, 5 November 2010, 1’459’319 million people like Mark Zuckerberg. After seeing the movie... [Read more]
Source: eMaketer By Eric Groves You’ve set up a Facebook Page for your business and the number of Likes is growing steadily. This means you’re free to market to these folks at will, right? Not so fast. Just because someone Likes your Facebook Page, it does not mean he is asking you to market to him continually via his Facebook news feed. A Like of a Facebook Page is akin to being someone’s... [Read more]
Source: Wall Street Journal By Emily Steel and Geoffrey A. Fowler Many of the most popular applications, or “apps,” on the social-networking site Facebook Inc. have been transmitting identifying information—in effect, providing access to people’s names and, in some cases, their friends’ names—to dozens of advertising and Internet tracking companies, a Wall Street... [Read more]
Source: Blue Sky Factory By DJ Waldow The following is an open letter to Facebook. Dear Facebook: Last week you announced the launch of “New Groups”. I read about it on your blog. Not long after the new feature was released, you started taking some heat for it. PC World wrote about “the prank” and the social media world was abuzz with privacy concerns (again). My Twitter stream was filled... [Read more]
