Search Results: 9
Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience. In this two part series, I’ll explore why mutual associations with brands will dramatically increase open rates and drastically reduce spam complaints,... [Read more]
The nature and origins of an email message are often falsely presented by email senders and as such present a host of challenges to legitimate marketers, both large and small. The adoption of DKIM (Domain Keys Identified Mail) an initiative produced through a merger of Yahoo!’s Domain Keys and Cisco’s Identified Internet Mail (IIM) provides a foundation for distinguishing legitimate mail... [Read more]
The preference center is a highly intriguing, untapped resource for Email Marketers and could be used in a variety of ways. It has the potential to establish critical ground rules with both newfound and dormant subscribers. When subscribers are given mission control to continuously manage their preferences, the amount of information that marketers can glean is truly unlimited. During last week’s... [Read more]
When healthy discussions take place in the email marketing industry, they tend to give birth to new ideas. Collectively, we reinforce these ideas by sharing them with our peers through blogs and commentary. One such discussion covered the collection process of email addresses. Specifically, the topic was discovering more efficient ways to streamline the collection process among disparate legacy... [Read more]
Whether there are dozens or hundreds, the email marketing messages that arrive daily in your inbox which vie for a share of your time and attention. Because of persistent issues with spam, messages face continued scrutiny. In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind. The question is, what kinds of messages will catch subscribers’... [Read more]
As outlined in Part I of Inbox Reserve, “Why Email must Reverse Engineer Social Now,” future engagement metrics and delivery patterns will be based on how subscribers’ social networks interact with a given brand. Disclaimer: The strategies outlined below are congruent and/or complementary with advanced “opt-in” best practices. It is safe to say that behavioral targeted messaging may... [Read more]
We asked our contributors to answer a couple of questions we thought would help eMail marketers take stock of the year past and plan for the year coming. As editor of The eMail Guide, I’m proud to say you’ll find their answers very insightful and helpful. So, enjoy 10 bloggers blogging! Happy Holidays! Jim Ducharme Editor, The eMail Guide Dylan Boyd – www.eROI.com Biggest mistake... [Read more]
There comes a time in the course of every company when cost-cutting is required, whether due to budgetary constraints, in-house consolidation, or just a simple desire to save money. Innovative email deliverability technology such as VirtualMTAs can help in this process by consolidating servers, reducing manpower, and streamlining email flow. In a typical email delivery environment especially organizations... [Read more]
