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Posts tagged with: Frequency

7 things Santa can teach us about email marketing

  • 7 Things Santa Can Teach Us About Email Marketing
OK its fair for you to be asking yourself what the heck I’m going on about since Santa doesn’t do email marketing. Indeed, but considering I wrote 10 things Sesame Street can teach us about email marketing and 5 things...
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5 Tips to Take the Freak Out of Frequency by Remy Bergsma @remybergsma

Email marketing frequency is one of the most important factors in your campaigns. Some marketers send when they want or need to send the message out, and some others don't know the preferences of their audience at all. In both...
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Social Media vs. Email Frequency: How Much is Too Much? by Karen Talavera @SyncMarketing

Social Media vs. Email Frequency: How Much is Too Much?  This question was recently posed in a private online marketing group I belong to called Only Influencers: “If I can tweet five times a day, why can’t I email five...
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Four Strategic Ways to Tune in on Your eMail Frequency by Jeff Ginsberg @Dad_FTW

Four Strategic Ways to Tune in on Your eMail Frequency Many email marketers are afraid to increase their frequency for fear of losing subscribers. For a long time best practices have dictated: Do not send so much email to your...
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eMailRadio – The Frequency Show – How much email marketing is too much and what’s not enough?

eMailRadio presents The Frequency Show Live at 1PM EDT on Tuesday, May 17 Please join us on Tuesday May 17th at 1PM for eMailRadio as Jeff Ginsberg, your host, will discuss email frequency, cadence, scheduling and throttling. The show includes...
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Email Marketing Reports – Email frequency: can you increase it safely?

  • Email Marketing Reports - Email frequency: can you increase it safely?
By: Email Marketing Reports As the marketing world (re)discovers email, many people are asking if they can send out more email to keep sales/responses flowing through difficult times. Experts are skeptical, citing the risks of increased spam complaints, unsubscribes and...
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GetResponse – Guidelines – and Exceptions – to Email Frequency Best Practices

  • GetResponse - Guidelines – and Exceptions – to Email Frequency Best Practices
By: GetResponse One of the purposes of this blog is to share email marketing tips with you, but we want to emphasize that every email marketer, business, and customer base is different, so best practices should act as guidelines only...
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iMedia Connection – Tips for improving your email timing and frequency

By: iMedia Connection ARTICLE HIGHLIGHTS: – Setting proper expectations means telling customers how often they will receive messages from you – Companies with seasonal offering can likely ramp up messages during peak seasons – Proper cadence comes down to understanding...
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Volusion – Balancing Your Email Frequency

  • Volusion - Balancing Your Email Frequency
By: Volusion This post discusses industry increases in email sends, methods to determine the best email frequency and potential consequences of exceeding the appropriate balance. The moral of the story – quality is more important than quantity when it comes...
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Clickz – The Best E-mail Frequency? It Doesn’t Exist

  • clickz - The Best E-mail Frequency? It Doesn't Exist
By: Clickz The standard audience question at every e-mail conference: “How often should I e-mail my list?” The standard expert panel answers: “It depends.” “Test your list.” “See if your spam complaint numbers tell you anything.” “Let your readers decide...
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emfluence – just say when: how much email is too much?

  • emfluence - just say when: how much email is too much?
By: emfluence Email frequency – how often should you send your subscribers email – is a hot topic among email marketers. Just about everyone has a different opinion and usually everyone fiercely believes they’re right. Now, some will answer “How...
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Lyris – Three Strategies to Find the Right Frequency

  • Lyris - Three Strategies to Find the Right Frequency
By: Lyris What happened the last time you scored an email marketing home run? Maybe you tripled your open or conversion rate, or boosted the average order by 20%. What was the most likely response from your boss? “Great! Let’s...
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Benchmark Email – The Double Edged Sword of Increasing Email Frequency

By: Benchmark Email In the search for greater ROI from email marketing campaigns, brands often default to simply increasing the frequency of their email sends. Although this approach increases monthly gross revenue, there are additional charges that can wipe out...
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Briar Copywriting – What Should Your Email Marketing Frequency Be?

  • Briar Copywriting - What Should Your Email Marketing Frequency Be?
By: Briar Copywriting If you a business owner today the likelihood is that you dabble in email marketing, or at least have started to think about it. Email has opened up a new and effective way of keeping in touch...
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iMedia Connection – Establishing the Right Email Frequency

  • iMedia Connection - Establishing the Right Email Frequency
BrightWave’s Simms Jenkins writes in with rules of thumb for how often you can email your customers. One of the most frequent questions I’m asked is “how often should we send email messages to our list?” Quite simply, there is...
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Ecreative Internet Marketing – Email Campaign Frequency

By: Ecreative Internet Marketing Email marketing remains one of the strongest ways for companies to stay in touch with their customers, keep their customers informed, and ensure that they stay in the forefront of their customers’ mind when it comes...
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Elite Email – Sending Frequency Makes a Difference

  • Elite Email - Sending Frequency Makes a Difference
By: Elite Email Description Finding the right frequency for your email marketing campaigns can be vitally important towards your long term success. This article provides tips to help identify the most optimal frequency for your organization. An increasing amount of...
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Email Marketing Reports – Email newsletter frequency

  • Email-Marketing-Reports -Email newsletter frequency
By: Email Marketing Reports This whole report is about generating influence and impact through your newsletter. What you send to your readers plays the biggest role in this, but how often you send it has a role too. Advertisers talk...
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Smart Insights – What is the best frequency for email marketing?

By: Smart Insights Q. What is the best email frequency to maximise response? Is there an optimal email frequency? Is it one email a quarter, week, month or day even? Is less more or or is more more?! Here we...
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B2B Email Marketing – Calculating the Cost of Increased E-Mail Frequency

  • B2B Email Marketing - Calculating the Cost of Increased E-Mail Frequency
By: B2B Email Marketing The good news: e-mail has emerged as the marketing channel that generates the highest ROI (define) for most companies. The bad news: as a result, “send more e-mail” is a frequent mandate from the executive suite...
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