Search Results: 6
Back-to-school is a sweet, ripe and low-hanging fruit for email marketers, no matter what you are selling. Consumers are geared up to shop and spend. Now is the time to take action and enjoy the rewards of the buying momentum. Smart and simple strategies can boost brand images, increase open rates and skyrocket transaction percentages. It pays to do your homework on the research and tips available... [Read more]
Editor’s note: Guest post by Ryan Phelan, vice president of strategic services of Digital River’s BlueHornet. When I worked in big retail, it amazed me that we met about holiday marketing as early as March. By then, many retailers have their baseline strategy in place, including messaging and voice. Products are already ordered and paid for, and media buys are starting to take shape. Are you... [Read more]
We have a diverse group of people here at The eMail Guide who come from all backgrounds and faiths. While we all observe the holidays in our own way, we share the appreciation of the season as we celebrate the universality of family, love, peace and friendship. No matter what you believe or when you celebrate, the commonality of these mid-winter observations is thankfulness for the good things of... [Read more]
Courtesy of Steven Frank www.spamusement.com:Poorly-drawn cartoons inspired by actual spam subject lines! Read More →
Usually during the holidays I am the one rushing out on Christmas Eve to find that perfect thing in bulk I can buy for all my family and loved ones. Thankfully, I am now prepared far ahead of time, months in fact and with the perfect individual gift for each of my peeps on my shopping list. I already know what they want, and exactly what kind of wrapping paper would delight them the most. Oh, and I... [Read more]
Protect Your List: How to Fight 3 Internal Battles over Email Strategy Marketing Sherpa has picked up on a common concern amongst email marketers and has responded with some solid advice by providing solid if unspectacular strategic talking points to engage the most common internal threats to your email list. This article is re-assuring for all of us in the industry that we are not alone in being assailed... [Read more]
