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Posts tagged with: HubSpot

HubSpot – How Opting People OUT Can Actually Improve Your Email Marketing

  • How Opting People OUT Can Actually Improve Your Email Marketing
By: HubSpot he Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That’s right, they run an automated email opt-outcampaign. What makes this campaign stand out from the crowd is that Fab isn’t...
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HubSpot – What You Can (and Should) Ask for on Your Landing Page Forms

  • HubSpot - What You Can (and Should) Ask for on Your Landing Page Forms
By: HubSpot Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. In fact, 56% of marketers consider optimizing form logic to have a...
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HubSpot – 7 Critical Things Every Lead Nurturing Email Needs to Communicate

  • 7 Critical Things Every Lead Nurturing Email Needs to Communicate
By: HubSpot We use email as a form of communication. In fact, email is one of the most common forms of communication marketers rely on. And yet, a lot of the time when we’re crafting our marketing emails, we neglect...
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HubSpot -8 Dangerous (But Common) Misconceptions About Email Marketing

  • 8 Dangerous (But Common) Misconceptions About Email Marketing
By: HubSpot In terms of digital marketing channels, email marketing is one of the oldest. More than a decade counts as a long time in digital marketing, you know. That means it’s had more than its fair share of time to accumulate...
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HubSpot -Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing

  • Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing
By: HubSpot In our Introduction to Email Marketing ebook, we discussed that there are several different types of marketing emails you can send to your contacts. Depending on what your business goals and needs are, you could be sending newsletters, digests, dedicated...
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HubSpot – 25 Little Email Marketing Experiments That Deliver BIG Results

By: HubSpot We’re always on your case about all these inbound marketing best practices. We’ve published some pretty specific content about best practices for tons of stuff — landing page optimization, blog post structure, marketing analytics — but we’ve never really laid down the one...
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HubSpot – How Marketers Can Avoid Those Dreaded Email Spam Traps

  • How Marketers Can Avoid Those Dreaded Email Spam Traps
By: HubSpot Email inboxes are precious territory. So it’s no surprise marketers are aching to get some real estate in those bad boys! It’s also no surprise, however, that spammers are fighting tooth and nail to get in there, too....
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HubSpot – How Dynamic Content Makes Your Marketing a Helluva Lot More Personal

  • How Dynamic Content Makes Your Marketing a Helluva Lot More Personal
By: HubSpot The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. The idea that a website could not only recognize a return visitor, but also discern their interests and...
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HubSpot – 7 Ways to Use Email Marketing to Make More Money After the Initial Sale

  • 7 Ways to Use Email Marketing to Make More Money After the Initial Sale
By: HubSpot Congratulations! You closed a sale! Brush off your shoulders — your work here is done. Whoa, whoa … not so fast. Who’s to say that customer’s sales cycle is over? There are always opportunities for upselling, cross-selling, and...
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Behaviorally-Targeted Emails Keep User Engagement Mint-y Fresh by Lynn Dalsing @lynndalsing

Behaviorally-Targeted Emails Keep User Engagement Mint-y Fresh If there is still a question in your mind about whether or not it’s important to segment and target your email lists, I’d like to banish it: 25% of people say they have...
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HubSpot – Email Marketing: How Much Is Too Much? #MKTGdebate

By: HubSpot The email marketing landscape has changed. Most marketers are already on board with the importance of email marketing, and are working hard to refine the nuances of their strategy — including figuring out what the heck the right sending frequency...
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HubSpot – Which Links in Your Email Marketing Get the Most Clicks?

By: HubSpot If email is a regular part of your company’s marketing mix, you’ve probably considered the some of the different ways email can engage your contacts. But have you ever wondered which links within your email sends engage recipients...
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HubSpot – 13 Little Landing Page Tweaks That Can Make a BIG Difference

  • HubSpot - 13 Little Landing Page Tweaks That Can Make a BIG Difference
By: HubSpot It’s no news flash that inbound marketers have to produce a lot of content and offers. After all, without these valuable assets — and plenty of ’em — inbound lead generation would be quite a challenge. And with...
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HubSpot -The 12 Pillars of Reader-Friendly Email Marketing

By: HubSpot Ah, your first email message from the latest list you opted into. Cool! Let’s check it out and see wha … … AAAH! Eyes burning? Yeah, you just got burned by some really unpleasant email marketing design. Okay, so maybe...
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HubSpot – 14 Unique Types of Content Every Marketer Should Try

By: HubSpot You probably already know that you need to regularly create content to succeed in inbound marketing. And if that’s the case, you likely already have a blog, some lead-gen offers, and some social media accounts put to good use. As...
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HubSpot – When to Use Static vs. Dynamic Lists in Email Marketing

By: HubSpot In email marketing, the success of your messages is largely dependent on the quality of your list. And although we’ve talked a bunch about list segmentation and list health on this blog (have you taken our email list sniff test yet?), there’s...
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HubSpot – 7 Expert Email Marketing Tips You’re Probably Missing Out On

  • HubSpot - 7 Expert Email Marketing Tips You're Probably Missing Out On
By: HubSpot You’ve conquered the click-through. You’re sultan of the subject line. And you know how to deliver great content. But there may be a few tips you haven’t mastered yet. Here are a few more advanced tips for marketers looking to kick...
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HubSpot – New Data Proves Why You Need to Segment Your Email Marketing

By: HubSpot All great marketers know that email is still one of the most powerful marketing tactics at their disposal, but they also know that it’s evolving beyond its newsletter blasting past. In fact, this is the topic of my Science...
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HubSpot – 13 Sloppy Mistakes You’re Making With Your Calls-to-Action

By: HubSpot We talk a lot about how critical landing pages are to the effectiveness of your inbound marketing. But no matter how many landing pages you have and how well-optimized they are, no one will get to see them if...
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HubSpot – 20 Simple Ways to Boost Blog Subscribers

  • HubSpot - 20 Simple Ways to Boost Blog Subscribers
By: HubSpot It’s not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog....
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