Search Results: 13
One of the benefits of living and breathing a niche industry, like email marketing, is that it affords one the opportunity to ponder what the future may hold. The following is a future-vision of what email marketing will look like in year 2017 for practitioners, marketers and consumers alike. The Name of the Game Has Changed Fast forward six years and the term “email marketing” has disappeared... [Read more]
By: Indiemark If you’ve seen Zombieland or The Walking Dead you know that there are rules for staying alive in the midst of a Zombie plague. I know what you’re thinking, “How can I apply those rules to my email marketing?” No?! Okay, surviving the (un?)likely event of a post-apocalyptic zombified wasteland might take priority over the success your email marketing efforts but given the season,... [Read more]
For marketers who want to mine more gold from their email programs; outsourced email marketing is quickly gaining popularity. Managed email marketing can take many forms, such as the crafting and management of recurring email communications. It could also involve content development, cross-channel distribution, list growth, as well as untold technical integrations and reporting mechanisms. The list... [Read more]
This post is intended to be a resource for those who, admittedly, know that they could be deriving more value from the email channel. No matter if you decide to hire outside professionals, such as an email marketing agency, an email consultant or in-house talent; this guide will help you to assess and reevaluate your current email marketing efforts. Let’s Look at the Numbers Email has been the... [Read more]
By: Email Critic Your email marketing program exists to in some way add to your organization’s bottom line. That might be through sales, brand awareness, relationship building or fundraising if yours is a non-profit. Generating email marketing ROI is your ultimate goal. That might mean a tendency to emphasize selling in your email marketing messages…and that might work against your email deliverability,... [Read more]
Email Design and Coding Jedi – Indiemark YOU • “get it” • are crazy smart • are better than what you’re doing now • are a marketer at heart • really know your way around an ESP • use more text than images • are great with design and code like it’s 1999. Indiemark • “gets it” too • is... [Read more]
Please join me in welcoming our newest Ninja to the Hive, Indiemark! Scott Hardigree of Indiemark has been blogging with us for some time now and has demonstrated a keen insight for marketing and especially list management! We’re proud to add him to our hive of email marketing Ninjas! Are you an email marketing Ninja? Click here! Here are five good reasons you should check out Indiemark! You know... [Read more]
Scott Hardigree and his team at Indiemark are doing some victory laps today with news that they were one of the winners of MailChimp’s Template Throwdown contest. Scott gets a fancy wrestling belt and $600 bucks! Hey, who wouldn’t want to win $600 bucks? That’s enough moola to bail your uncle out or (assuming you don’t have an uncle in jail), hit Vegas. You’ve got to... [Read more]
As we all know, email marketing works so I won’t bore you with the stats. Instead, let’s see what an email marketing consultant is and what they can do for you. Email marketing consultants generally take three forms, an Email Marketing Agency, a freelancer, or an in-house staffer at an Email Service Provider (ESP) or traditional agency; all of which have skills and experience that are... [Read more]
Frequently maligned and often misunderstood, email list rental is a widely accepted marketing practice that can provide a potent ROI, if you know what to look for and respect the inbox. If you’re unfamiliar or unimpressed with renting an email list here’s the lowdown on the benefits as well as its key differentiating factors and considerations. Know the difference Unfortunately legitimate email... [Read more]
In a recent post I discussed when and why it might be a good idea to contract with experts who possess, dedicated, email marketing experience. Now I’ll outline the guiding principles to consider before hiring an email marketing agency, email marketing consultant or in-house email marketing manager. Because all too often companies make their selection based on the wrong criteria, which causes heartache,... [Read more]
4 steps to successful eMail list rental and eMail display advertising by Scott Hardigree @indiescott
Note: This post is NOT written for list owners and publishers. It’s written for advertisers that rent emails lists or advertise in email newsletters. If you’re an advertiser who has, or is planning, to include 3rd-party email into your marketing mix it will help to use the channel more successfully and get a better ROI, with smaller budgets. In the end, it will help list owners, too. After all... [Read more]
We’re pleased to add yet another ace to our rotation of eMail marketing experts! Please welcome Scott Hardigree to The eMail Guide blog! Scott is a fastball pitcher who isn’t scared of throwing heat and brushing back batters with his opinions and insight. As CEO of Indiemark, a full-service email marketing agency, Scott brings more than 12 years of strategic, creative, and technical email marketing... [Read more]
