Based in Boston, MA, a highly reputable organization in the music industry is looking for a Product Manager. This is an exciting opportunity to work in a creative and dynamic environment. They are looking for someone with lots of energy, experience and a passion for music! Details here! Read More →
Mansell Group, Inc. has acquired the email marketing business of Premiere Global Services, Inc (NYSE: PGI). Previously, Mansell also wolfed down WordOne and email marketing firm Sevista. More details here. Takeaway: Mansell seems to recognize that acquiring the talent is as important as gobbling up the technology – good on em. Read More →
Cynthia Edwards of Razorfish had a great post Monday asking a very good question: Do your eMails reflect the emotions that define the holidays? She used half a dozen classic Christmas songs to illustrate the moods present during the holidays and suggest an approach. This is excellent reading and good advice but, she pretty much steered clear of something that has become a touchy subject: the holidays... [Read more]
Smart eMarketing is about building relationships and in order to establish those relationships you have to know how to communicate with those you want to reach out to. Would you call someone who’s ordered your catalogue and begin reading it to them over the phone? In our Google News roundup last Wednesday, I mentioned an article about eMail relevance and how the “wired” generation perceives... [Read more]
The twitter-verse is all…well…a-twitter about a new study released by smartFOCUS this past week regarding the prefered channels for direct marketing. eMail ranks number one while the least liked method was telemarketing and that doesn’t surprise me at all. Look, eMail is kind of like a puppy wagging its tail at you and waiting to be picked up for a snuggle. Telemarketing is more... [Read more]
I’ve always believed that it’s an important to hit people with your eMail or blog posts no later than 8:30 in the morning and this is one reason why we here at The eMail Guide make sure we have our latest blog post up early. We want the information piping hot and sitting on your desk for your morning intellectual repast. Of course, we continue to post all day long because it’s like breathing... [Read more]
Who doesn’t love the tricks and treats of Halloween? I know I sure do! So, I started looking around for treats to offer you today and decided to serve up top mistakes to avoid from the eMail marketing blogosphere. Your tips are welcome too! Just leave a comment and I’ll add them. While each list shares a lot in common with the others (that’s good right?), they all offer their own take on the... [Read more]
1. Contactology “Contactology is an email marketing software built for business. If you want to maximize your permission-based email marketing deliverability, create attractive, branded emails and keep your content out of the spam box, Contactology can help you. We offer enterprise-level features and excellent service at a reasonable cost. Clients come to us for our impressive analytics, premium... [Read more]
It was fitting that the 100th blog post for The eMail Guide was from a guest expert, Stephanie Miller, as our industry magazine and directory is attracting thought leaders from all areas of email marketing. It is said that the real first test of a business is to stay open for more than a year, and I believe this applies to a blog in the sense of reaching one hundred posts. Many blogs die quickly –... [Read more]
Jeff and I here at The eMail Guide are humbled and happy to be recognized by some of our “peeps” on Twitter as being a premier source of information for the permission eMail marketings. For those of who use Twitter, and even for those of you who should be using Twitter, we present a list of usernames recommended by our peers for eMail marketing industry news and resources Tweets. Through... [Read more]
Congratulations – the hard part is over. That’s right, you’ve arrived at the comprehensive web directory of permission email marketing service providers – The eMail Guide. If you had not found us then you would probably have a great deal of trouble and time spent finding even a few suitable companies to handle your particular email marketing needs. Now that you are at the right place,... [Read more]
