Search Results: 13
DJ Waldow and Nikki Schiavone of Blue Sky Factory take over mic and camera from our intrepid reporter, Jeff Ginsberg @ MarketingSherpa’s 2010 Email Summit in Miami. If DJ and Nikki ever wanted to change careers (and they don’t cuz they love email) they could probably do pretty well co-hosting a morning radio show. At one point Nikki decides DJ isn’t doing the interview right and a short microphone... [Read more]
In the latest installment of our video coverage from the Canadian Marketing Associations National Convention, Chief eMail Officer, Jeff Ginsberg talks with Aldo Cundari about the state and the future of marketing. Watch more videos from the Canadian Marketing Association National Convention here. Aldo Cundari is Chairman and CEO of the Cundari Group Ltd. and Chair, National Advertising Benevolent... [Read more]
Jeff Ginsberg interviews Timothy Seward, CEO, ROI Revolution at MarkertingSherpa’s Email Summit 2010 and gets some good advice about Google AdWords and first steps for those looking to get started with leveraging online search to promote their business. ROI Revolution focuses on helping email marketers (and marketers in general) build their lists using paid search strategies. ROI Revolution... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks eMail marketing with Nikolaus von Graeve, rabbit emarketing at the MarketingSherpa eMail Summit 2010 in Miami. Read More →
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Matt West, Director of Marketing Programs for Genius.com at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: In an eMail marketing perspective as you are generating leads, you don’t want them to just come into the system and fall flat on the floor. You want to make sure your marketing tools aren’t just for marketers,... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Barbara Westhorpe, President of Bamboo Cricket at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: You have to be very nimble to respond and be better than everyone else. As an internet consumer, if I don’t like the way someone’s treating me as a client, I’ll go down the street. It’s cheaper to keep... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Sergio Balegno, Research Director of MarketingSherpa at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: eMail and social are far more productive working together than they are as separate (non-integrated) tactics. Read More →
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Bob Lorum, President of MarketingSherpa at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: …Some people in a lot of cases are being asked to do more with the talent they have at their offices. The marketing manager is now playing strategy and tactical expert. So, training, reading, getting back to basics and also dabbling... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Stephanie Miller, VP, Global Market Development of Return Path at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: Know what your inbox placement is. 20% of legitimate eMail is not reaching the inbox. Read More →
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Melanie Attia, Product Marketing Manager of Campaigner at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: We want permission based marketing…we help (clients) build that list. You already have “soft permission” through clients you engage with, you speak with, you talk with on the phone, however you promote your business.... [Read more]
Jeff Ginsberg, Chief eMail Officer of The EmailGuide, gives Keith Kouzmanoff of RoboMail his shot at the elevator pitch — in a elevator (of course) at MarketingSherpa’s eMail Summit 2010 in Miami. Read More →
In the first of our video interviews from the MarketingSherpa eMail Summit 2010 in Miami, Jeff Ginsberg, Chief eMail Officer of The eMail Guide, interviews Brandon Wilkins of Bronto Software. Takeaway: “Our main focus is, matching a powerful application with thought leadership. It’s not just about the technology, it’s about the ideas. You can have all the widgets in the world and... [Read more]
Recently, I had the pleasure of interviewing VerticalResponse CEO, Janine Popick. We thought of doing it as a straight podcast but, decided to switch it up and bit and add some visuals. Let us know what you think! Takeaway: Janine tells how easy it is to go from Outlook to eMail Marketing by using technology such as VerticalResponse. Interested in being interviewed by The eMail Guide? Drop me an eMail:... [Read more]
