Search Results: 9
Source: EmailInsider By Geoge Bilbrey Unfortunately, too many marketers think the fastest way to resolve a deliverability issue is to call someone at the ISP where the email is being blocked. In the *vast* majority of case, the delivery problem is because of problems on the sending side, not on the ISP side. Fixing the underlying cause of the delivery problem (complaints, spam traps, etc.)... [Read more]
Source: Conversion Marketing Forum By Sherry Chiger Internet service providers are changing the criteria by which they identify legitimate inbound email vs. spam: That much is clear. What’s less clear is how the individual ISPs are modifying their reputation scoring. At the Epsilon Email Institute’s recent Leadership Forum in New York, Quinn Jalli, vice president of deliverability and... [Read more]
Originally posted at the Email Experience Blog (EEC) here and at the Bronto blog here. The internet was designed to be a free exchange of information wherein anyone, upon a loose framework mainly having to do with networking and rendering capabilities, could join, share and digest what they wanted. Email was developed as a predecessor to the internet. Again, one in which, as long as you had the... [Read more]
As originally posted on the Bronto Blog… By now, most email marketers have probably come to understand that sending email is not without risk. As with any marketing, knowing your audience and serving up something that will entice them to convert is key. Two methods email recipients have to let you, as a marketer, know they don’t like what you’ve sent them is by either unsubscribing... [Read more]
What email marketer would not want the choice for premium connection speeds and reliability? So would many businesses, and the two heavyweight ISPs in Canada, Rogers and Bell, are more than ready to provide a second tier internet to those needing it. At the moment, the Canadian Radio-television and Telecommunications Commission is hearing presentations on the issue from both sides of the debate. What,... [Read more]
Whitelisting is like being on the guest list at a night club Today I was sitting down with a co-worker and they asked about whitelisting. More specifically why is it that you still need to ask the recipients to add you to their address book even when your whitelisted with an ISP. To complicate this, he asked “How do you explain it simply to a client so they would understand it”. Here is... [Read more]
There is a lot that can go wrong in email marketing after you hit “send.” In fact, about 20% of most email marketing never reaches the inbox – it goes to junk or missing altogether. We never see a bounce error message for those messages. They are just lost in the ether. And if the message is not in the inbox, it cannot earn a response. Imagine the revenue lift you would enjoy if all your... [Read more]
There comes a time in the course of every company when cost-cutting is required, whether due to budgetary constraints, in-house consolidation, or just a simple desire to save money. Innovative email deliverability technology such as VirtualMTAs can help in this process by consolidating servers, reducing manpower, and streamlining email flow. In a typical email delivery environment especially organizations... [Read more]
Congratulations – the hard part is over. That’s right, you’ve arrived at the comprehensive web directory of permission email marketing service providers – The eMail Guide. If you had not found us then you would probably have a great deal of trouble and time spent finding even a few suitable companies to handle your particular email marketing needs. Now that you are at the right place,... [Read more]
