Search Results: 28
The growth we’ve seen here at The eMail Guide this past year has been tremendous! We’ve worked very hard to build an engaged community of people who share a passion for eMail marketing and we think we’ve done a pretty good job of it. We aren’t done by any means! We’ve got big plans. Great big world domination type plans! Our Chief eMail Officer, Jeff Ginsberg and I considered a number of... [Read more]
We asked our contributors to answer a couple of questions we thought would help eMail marketers take stock of the year past and plan for the year coming. As editor of The eMail Guide, I’m proud to say you’ll find their answers very insightful and helpful. So, enjoy 10 bloggers blogging! Happy Holidays! Jim Ducharme Editor, The eMail Guide Dylan Boyd – www.eROI.com Biggest mistake... [Read more]
If you’ve got people signing up with your opt-in form on your site, you might be able to make a bit of cash during your sign up process. How? If you know another business that would pay you each time someone signed up for your list and indicated an interest in receiving emails from them as well, you might have a match made in heaven. Here’s how I would do it in 5 easy steps: Agree on... [Read more]
As we plunge head long into the snow bank of joy that is the holiday season, we once again bring you that welcome feast of wisdom which is The eMail Guide’s Top Takeaways. Every week we make a list, check it twice and stuff a post full of bright shiny tidbits of takeaways. “Now, Dasher! Now, Dancer! Now, Prancer, and Vixen! “On, Comet! On, Cupid! On, Donder and Blitzen! “To... [Read more]
Recently, I had the pleasure of interviewing VerticalResponse CEO, Janine Popick. We thought of doing it as a straight podcast but, decided to switch it up and bit and add some visuals. Let us know what you think! Takeaway: Janine tells how easy it is to go from Outlook to eMail Marketing by using technology such as VerticalResponse. Interested in being interviewed by The eMail Guide? Drop me an eMail:... [Read more]
While we know many of you are stuffed after the TG holiday, we still wanted to offer up some fast takeaway for desert. Dig in and feel free to bring your comments to the table — your brother-in-law won’t be around here to spoil your appetite. Takeaway: Sending an eMail is like dressing your child up to go out on a cold winter day. Make sure you’ve buttoned it up right so that it arrives... [Read more]
Testing something new or changing something seemingly small in your email campaigns can definitely tell you something about how your recipients will respond. You’ll either get more open & clicks or you won’t. But you won’t know until you try. Testing something new can SEEM like a lot of work but it’s really not. If you’re going to create an email marketing campaign... [Read more]
We have to admit that we’ve been pretty blown away with the growth we’ve been seeing here at the eMail Guide and we thank you for the support and enthusiasm! Certainly one very good indicator of success is the number of great bloggers who want to start coming onboard as columnists and we have some fantastic ones coming online over the next couple of weeks. Everyone here in the “bullpen” is... [Read more]
