Search Results: 16
The 80/20 rule is one of those deliciously consistent truths from the world of statistics. At its essence, the rule implies that 80% of effects are brought by 20% of causes. For example, about 80% of the comments on your blog come from about 20% of your audience. The rule is also referred to as the Pareto principle. The power of the 80/20 rule is that it can force you to think more strategically about... [Read more]
Trick-or-Tweet! What are you doing for your Halloween email campaigns? Are you looking for innovative ideas and tantalizing templates? Lots of great resources are available to provide creative and free templates and ideas for your Halloween marketing. We’ll highlight 5 of our favourite Halloween sources for you. Benchmark has a treat in store with their free 30-day trial of Halloween templates... [Read more]
Some businesses like to use RFPs (Requests for Proposals) because it standardizes the process of evaluating a supplier. Many purchasing decisions are based on complex requirements that need to be addressed. RFPs are the quickest way to understand if the vendor is capable of servicing your needs. Though it sounds like a great idea, I will tell you why I hate RFPs! Companies don’t tell all about... [Read more]
Back-to-school is a sweet, ripe and low-hanging fruit for email marketers, no matter what you are selling. Consumers are geared up to shop and spend. Now is the time to take action and enjoy the rewards of the buying momentum. Smart and simple strategies can boost brand images, increase open rates and skyrocket transaction percentages. It pays to do your homework on the research and tips available... [Read more]
A preference center is the hub of subscriber personalization and an important means to improve your deliverability and ROI. Each customer or prospect sets up his or her preferred email address, frequency, content type, and mode of delivery in the preference center. It is the place where users can opt-in, opt-out, opt-down, or take a break from emails. A preference center is the best learning tool... [Read more]
It’s no coincidence that some of the most popular bloggers these days are those with strategies for setting priorities, getting organized and managing busy schedules. Voicemails, inboxes and mailboxes overflow with requests for your time and attention, with offers and opportunities that you don’t want to miss. Sifting through the clutter of demands and information gets harder with each new connection. Here... [Read more]
It’s free to be on foursquare if you are a business. Yes, that’s right: FREE advertising! Perhaps even more important, it’s detrimental to your business to NOT be listed. First of all, some of you may be asking: Just what is foursquare, anyway? In a nutshell, it is a location-based social media networking application that allows its users to broadcast where they are at any given time. Foursquare... [Read more]
Dear eMail Marketing Community, It really saddened us yesterday to hear of an email marketing data security breach that happened at Epsilon. We know many companies were affected. Coming from the eMail marketing community, we all know how far-reaching this type of a data breach can be. It reminds me of the scenario ”I told two friends, and they told two friends, and so on and so on”,... [Read more]
As I picked the brains of one Ninja after another, these great tips for email Ninjas took form. Ninjas are eager to share what their vast experience has taught them, and NewBees can learn from their insights too. Most of the tips focus on refining the processes that are essential to ensure optimum efficacy in each campaign. Building segmentation feedback, refining data collection and use, engaging... [Read more]
When I asked marketing Ninjas at the Sherpa Summit 2011 to share a tip for email NewBees, they had practical advice for those new to the industry. The consensus among these seasoned professionals is that it is essential to reach out and use the many human resources that are readily available to assist in your growth. Question and get to know some mentors, follow recommendations and guidelines,... [Read more]
When I posed this question at the Sherpa Summit 2011, the following email Ninjas gave me these insightful takeaways. As each Ninja shares a priority focus with me, it becomes increasingly clear that keeping subscriber content relevant and segmented while integrating email, mobile, and social media will be a strategic key to successful email marketing campaigns in 2011. ~ Jeff Ginsberg There’s... [Read more]
Next show: Tuesday December 7th @ 1PM Live from the MediaPost Email Insiders Summit! Jeff Ginsberg will be speaking at the Media Post email Insiders Summit in Park City Utah, which runs from December 5th – 8th. Jeff will be broadcasting live from the show next Tuesday on eMail Radio Read More →
Kia Motors, their twitter channel, a $40 part + cross boarder price gouging. In a frustration last week I tweeted out to Kia Motors their Twitter handle is @Kia_Motors because of an issue I am having.The resulting experience was the Twitter equivalent of being on hold for 30 minutes while a nice recorded voice reminds me every five minutes that Read More →
The eMail Guide’s Jeff Ginsberg, talks email marketing with Chris Lovejoy, Senior email strategist, StrongMail at MarketingSherpa’s Email Marketing Summit 2010. StrongMail provides email marketing services, strategic services, deliverability services and they’ve just added a new social component to complete the package. StrongMail offers both a hosted (cloud based) solution and... [Read more]
We asked our contributors to answer a couple of questions we thought would help eMail marketers take stock of the year past and plan for the year coming. As editor of The eMail Guide, I’m proud to say you’ll find their answers very insightful and helpful. So, enjoy 10 bloggers blogging! Happy Holidays! Jim Ducharme Editor, The eMail Guide Dylan Boyd – www.eROI.com Biggest mistake... [Read more]
Stylizing logo art isn’t new but, certainly Google has taken the art to a science while keeping a healthy sense of humour about it. There’s an old saying about “the little things being the difference” and I have to agree. While it’s true that Google’s commitment to a very simple home page doesn’t give them that much to work with, it’s also true that they (out of necessity) have shown... [Read more]
