Our live coverage of Marketingsherpa’s Email Summit 2010 in Miami wasn’t all perfect. It was close but, not perfect! In recognition of this being April Fools Day, we thought you’d get a chuckle out of this blooper reel featuring The eMail Guide’s Jeff Ginsberg and a cast of thousands from MarketingSherpa’s Email Summit 2010! Featuring such email marketing celebreties... [Read more]
This week we have great insight and advice on subjects such as email reporting myths, deliverabitility, customer acquisition/retention, social media and getting value for subscribers into your email marketing messages! Now that’s one heck of an email marketing menu! Takeaway: Reporting techniques such as viral effect reporting or deliverability reporting are used to give the closest reporting... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Joseph Jaffe, Author of ‘Flip The Funnel’ and President and ‘Chief Interruptor’ of crayon at the MarketingSherpa Email Summit 2010 in Miami. In the interview, Joseph speaks out about acquisition and retention and makes the point that the only reason we are in business is because of our customers and treating... [Read more]
