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Posts tagged with: Karen Talavera

Help! My Email Marketing Open Rates Are Falling and Can’t Get Up by Karen Talavera @SyncMarketing

  • Help! My Email Open Rates Are Falling and Can’t Get Up by Karen Talavera @SyncMarketing
Help! My Email Open Rates Are Falling and Can’t Get Up In my ongoing series of email marketing conundrums, I couldn’t possibly overlook this one: declining email marketing open rates. Although much has been written on the subject, my goal...
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Should You Ask for Email Permission or Forgiveness? by Karen Talavera @SyncMarketing

  • Should You Ask for Email Permission or Forgiveness? by Karen Talavera @SyncMarketing
Should You Ask for Email Permission or Forgiveness? You’ve probably heard the familiar saying “It’s better to ask for forgiveness than permission.” All too often I hear from many marketers and business owners who find themselves in this unfortunate position...
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Top Five Ways to Boost Email Marketing Results and Impact in 2013 by Karen Talavera @SyncMarketing

Top Five Ways to Boost Email Marketing Results and Impact in 2013 There couldn’t be a better time to strategize final changes and improvements to your 2013 email marketing programs as you ready them for launch. In fact, while many...
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Want Better Email Response? Consider the Emotional Pathway by Karen Talavera @syncmarketing

Want Better Email Response? Consider the Emotional Pathway What exactly makes people respond to your email marketing offers? What is it precisely that makes them engage and buy from you? And how does knowing these things help you drive better...
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Driving Better Email Response: What Makes Subscribers Say YES by Karen Talavera @syncmarketing

  • Driving Better Email Response: What Makes Subscribers Say "YES!"? by Karen Talavera @syncmarketing
Driving Better Email Response: What Makes Subscribers Say “YES!”?  What exactly makes people respond to your email marketing offers? What is it precisely that makes them engage and buy from you? And how does knowing these things help you drive...
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Bringing Sexy Back to Email: 3 More Ways to Stand Out in a Crowded Inbox by Karen Talavera @SyncMarketing

Bringing Sexy Back to Email Marketing: 3 More Ways to Stand Out in a Crowded Inbox Unless you overhear a conversation about porn spam, the words “email” and “sexy” don’t get used in the same sentence very often. Email, the...
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Email Marketing Like It’s 2012, Not 1999 by Karen Talavera @SyncMarketing

Email Marketing Like It’s 2012, Not 1999 Given that all things Internet seem to move at the speed of light and come or go overnight, it’s fairly impressive to see commercial email marketing approaching its fifteenth birthday. I remember first...
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Three Holiday Retail Email Marketing Lessons for Non-Retail Companies by Karen Talavera @SyncMarketing

  • Karen Talavera - Three Holiday Retail Email Marketing Lessons for Non-Retail Companies
Three Holiday Retail Email Marketing Lessons for Non-Retail Companies If yours is a services business, B-to-B firm or solo-entrepreneurship, this time of year it can certainly seem like all the marketing focus is on retailers.  Yet just because retail eclipses...
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Are You Speaking The Language Of Results? By Karen Talavera @SyncMarketing

  • Are You Speaking The Language Of Results? By Karen Talavera
It’s probably the number one rookie mistake in advertising and marketing copy writing.  It can tank an otherwise exceptional sales offer to the exact right audience. It’s guaranteed to bore readers and listeners to death, and it’s a downright sin...
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Three Tried and True Email Creative Tactics for Instant Visibility in a Crowded Inbox by Karen Talavera @SyncMarketing

  • Three Tried and True Email Creative Tactics for Instant Visibility in a Crowded Inbox
Three Tried and True Email Creative Tactics for Instant Visibility in a Crowded Inbox With email inboxes more crowded than ever before, simply arriving successfully is half the battle.  Assuming you routinely have good deliverability, the second half of that...
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The Number One Way to Connect Your Email and Social Media Marketing by Karen Talavera @SyncMarketing

The Number One Way to Connect Your Email and Social Media Marketing With so many ways to integrate email and social media we have almost unlimited options for leveraging connection between these two powerful conversation marketing channels.  Still, for those...
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Creating Emotional Connections in Online Marketing (part 2) by Karen Talavera @SyncMarketing

  • Creating Emotional Connections in Online Marketing (part 2)
In Part 1 of this series, I explained that marketing is not simply about hawking your wares. Certainly it’s about communicating what you have to offer, but how you do that is what makes the difference between feast and famine....
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Online Marketing Success 101: Creating Emotional Connections (part 1) by Karen Talavera @SyncMarketing

  • Online Marketing Success 101: Creating Emotional Connections (part 1) By Karen Talavera
You might read that title and wonder what in the world emotional connections have to do with online marketing or any marketing for that matter.  Isn’t marketing simply about telling people what you have to offer and letting them know...
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Social Media vs. Email Frequency: How Much is Too Much? by Karen Talavera @SyncMarketing

Social Media vs. Email Frequency: How Much is Too Much?  This question was recently posed in a private online marketing group I belong to called Only Influencers: “If I can tweet five times a day, why can’t I email five...
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Using Social Media to Boost Your Email Marketing by Karen Talavera @SyncMarketing

  • Using Social Media to Boost Your Email Marketing
Using Social Media to Boost Your Email Marketing I’m often asked what I believe to be the number one way to connect email and social media marketing.  Last month I tackled that question from the starting point of email.  This...
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Getting Them to Say Yes! by Karen Talavera @SyncMarketing

  • Getting them to say yes!
Getting Them to Say Yes!  One of my recent April 2011 posts made the case for opt-in over opt-out marketing.  I realize that’s all well and good until it becomes time to convince people to say yes, right? So this...
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Three Email Message Types Not to Miss in Your Customer Marketing Mix by Karen Talavera @SyncMarketing

  • Three Email Message Types Not to Miss in Your Customer Marketing Mix
It’s easy to bore your customers to death with email: just send them the same type of message repeatedly and you’ll succeed.  We’re often guilty of this when we send our e-newsletter and little (or nothing) else.  And while a...
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Marketing to a Rapidly Diversifying Population by Karen Talavera @SyncMarketing

  • Do you Really Know Your Customers? Marketing to a Rapidly Diversifying Population
Marketing to a Rapidly Diversifying Population The U.S. Census Bureau releases the results of its 2010 census this summer and marketers are advised to prepare for some major demographic shifts. In a recent interview I read of Peter Francese, consultant...
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Humanize Your Email Marketing with a Well-Timed Thank You by Karen Talavera @SyncMarketing

What You’ll Learn: –       Why a thank-you process needs to be part of your email marketing message stream –       How thanks and non-promotional greetings add a human dimension to your brand –       The marketing value of a well-timed thank you...
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2011: Year of Marketing Alignment by Karen Talavera @SyncMarketing

  • 2011 - Year of Marketing Alignment
2011: Year of Marketing Alignment by Karen Talavera A little over a year ago, I theorized that 2010 would be the Year of Conscious Marketing.  And while I do think it has taken us more than a year to become...
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