Search Results: 4
By: Lyris HQ At Lyris, we signed up for 75+ retail email marketing programs to track the latest trends and tactics used by leading retailers across the United States. The preliminary results are in … and the findings may surprise you. 1. Social Media Links Social media links are the #1 retail email marketing tactic tracked in our study. Not surprisingly, Facebook is the most featured social link... [Read more]
By: Lyris HQ Building an email list is like building a business. Taking shortcuts to hurry the process along, such as turning to third-party mailing list rental or purchase, can backfire in a big way. Use your best selling tactics to promote your email list-building campaign, just like any marketing campaign you use to sell your products or services. What’s Wrong with Buying & Renting Lists? Why... [Read more]
Source Lyris by Riaz Kanani Allow me to make a bold prediction into the future of email: The future of email marketing takes place inside the social networking environment. Curious as to how I’ve come to this conclusion? Let me share with you the research and experiences that have led me to this prediction. First, let’s take a look at the graphic below, created by Morgan Stanley (click... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with JD Peterson, Director of Products, Lyris, at the MarketingSherpa Email Summit 2010 in Miami. JD points out that the Lyris HQ value proposition is all about helping online marketers succeed. No matter what they need, be it through tools or services, the ultimate goal is to bring success to their clients. Clients range... [Read more]
