Search Results: 14
Email Marketing Manager @ Lyris The fundamental objective of this position is to design, execute and measure email marketing programs to support the growth of Lyris HQ and its customer and lead database. Specifically this person will identify and analyze email marketing opportunities and work closely with other functional areas, to drive programs through email. The Email Marketing Manager will become... [Read more]
By: Lyris What happened the last time you scored an email marketing home run? Maybe you tripled your open or conversion rate, or boosted the average order by 20%. What was the most likely response from your boss? “Great! Let’s send it out again!” It’s classic front-office thinking: A little is good, so a lot is even better. Unfortunately not, especially for email marketing. The research shows... [Read more]
Email Marketing Manager @ Lyris The fundamental objective of this position is to design, execute and measure email marketing programs to support the growth of Lyris HQ and its customer and lead database. Specifically this person will identify and analyze email marketing opportunities and work closely with other functional areas, to drive programs through email. The Email Marketing Manager will become... [Read more]
By: Lyris Graphic designers are experts for a reason: through training and experience, they’ve developed an eye for what looks great. But knowing what looks great and knowing what works great are two different things. Many designers are unfamiliar with the quirks and limitations of email, and it’s your job to steer them away from five common email-design mistakes. I’m speaking from... [Read more]
Source: Lyris By: Wendy Roth So, you want to be the next email marketing Superman or Wonder Woman? It’ll take more than the biggest mailing list in your market space, the best offers or email list software so powerful it enables you to flood your subscribers’ inboxes as soon as you hit “send”. With great power comes great responsibility and great dangers. Your path is littered... [Read more]
Source: practical ecommerce By: Carolyn Nye The bad news: Almost a third of the email addresses on your mailing list are going to turn over this year. (Read: Email List Churn and How to Overcome It) The good news: Some of those who unsubscribe don’t really want to cut off all communication - but if all you offer them is a simple unsubscribe form, they’ll take it and be gone. It’s... [Read more]
Source: Lyris By Kieran Cooper As the holiday season approaches I’m hearing examples from all around the world of companies raising their email marketing programmes to fever pitch in an effort to squeeze as much as possible out of their customers. In many ways it seems like a no-brainer: it’s easy to send more email marketing, we know these are people who have bought from us previously,... [Read more]
Source: Lyris By Adrian Saunders If you’ve been in business awhile, you’ll know that competition for attention is fierce. It’s one thing to attract online customers and convince them to sign up, but it’s quite another to turn people into advocates. Only advocates are going to spread the message to friends. As marketers we naturally aspire to producing content that encourages... [Read more]
Source: Direct Marketing News By: Shahnaz Mahmud Lyris, a digital and e-mail marketing company, recently launched a partner program to give marketers an advantage on delivering complex campaigns. Blaine Mathieu, CMO at Lyris, talks to Direct Marketing News about the program and the evolving e-mail marketing space. Direct Marketing News: What’s new for Lyris? Blaine Mathieu: We are excited... [Read more]
Source: Lyris By Natalie Monetta Justifying marketing budgets is a common exercise for business owners and marketing executives. After all, they are ultimately accountable for the bottom-line results of their marketing programs. Campaigns that demonstrate proven results – such as growing revenue, strengthening customer engagement and improving cross-channel coordination – are positive... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with JD Peterson, Director of Products, Lyris, at the MarketingSherpa Email Summit 2010 in Miami. JD points out that the Lyris HQ value proposition is all about helping online marketers succeed. No matter what they need, be it through tools or services, the ultimate goal is to bring success to their clients. Clients range... [Read more]
Forrester has released its Wave report for ESPs in Q4 2009 and of course it’s making for a great deal of buzz and twittering. I’ve included links to each of the ESPs in the report – those in bold are offering downloads of the Forrester report. Forresters reviewed 15 ESPs against 69 criteria and tagged Responsys and ExactTarget as leaders. Excerpt from the report: Forrester surveyed 218 clients... [Read more]
During these tough economic times of declining web marketing revenue, it is indeed a shining beacon of hope that a large merger has happened in the email marketing industry. In a press release sent out this morning, Lyris has announced that it has acquired long-time partner Facultas, a full-service email marketing agency. Please find the full text of the release below this blog post. What immediately... [Read more]
Lyris Acquires UK Email Marketing Consultancy Facultas Strategic Acquisition and Key New Hires Position the Company for Continued Growth and Customer Expansion in the European Market EMERYVILLE, Calif. & LONDON–(BUSINESS WIRE)– Read More →
