Search Results: 3
By: Benchmark Email Marcus Tullius Cicero said it best: “Before beginning, plan carefully.” These are the words of warning we are advised to heed whenever we set out to accomplish something important. In this email marketing series, you have already learned the importance of identifying your target audience, getting your customers to take specific actions, and sniffing out the competition.... [Read more]
Source Blue Sky Factory By Ben Landers Targeted, opt-in email campaigns can be a powerful and cost-effective way to generate more business from existing clients and strengthen relationships with new prospects making them more likely to become clients in the future. However, like any other marketing strategy, you cannot maximize the return on investment (ROI) from your email campaigns without proper... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Joseph Jaffe, Author of ‘Flip The Funnel’ and President and ‘Chief Interruptor’ of crayon at the MarketingSherpa Email Summit 2010 in Miami. In the interview, Joseph speaks out about acquisition and retention and makes the point that the only reason we are in business is because of our customers and treating... [Read more]
