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Posts tagged with: Marketing

Dear Santa: Next year we promise not to suck as much.

Happy Holidays from The team at The eMail Guide Our office is closed from December 20th 2012 to January 6th 2013. Wishing you and your family a safe and happy holiday. We look forward to not sucking as much in...
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2011: Year of Marketing Alignment by Karen Talavera @SyncMarketing

  • 2011 - Year of Marketing Alignment
2011: Year of Marketing Alignment by Karen Talavera A little over a year ago, I theorized that 2010 would be the Year of Conscious Marketing.  And while I do think it has taken us more than a year to become...
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What can Joaquim Phoenix teach marketers?

  • What does Joaquim Phoenix Teach us as Marketers
We’re very pleased to present a guest post from Bill McCloskey! This comes from the Email Insiders List which Bill founded. It’s a brain trust of the most influential thinkers in the industry! If you’d like to join email: bill@onlyinfluencers.com...
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10 things Sesame Street can teach us about email marketing

Email marketing can get a lot of good lessons out of Sesame Street. That’s why we originally posted this top ten back when they celebrated their 40th anniversary last year. It’s a fun post and a good way to start...
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Video CMA: Aldo Cundari – The future of marketing

  • The Future of Marketing
In the latest installment of our video coverage from the Canadian Marketing Associations National Convention, Chief eMail Officer, Jeff Ginsberg talks with Aldo Cundari about the state and the future of marketing. Watch more videos from the Canadian Marketing Association...
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Can TXT-TV deliver SMS users 15 minutes of fame?

In the latest video from the recent CMA National Convention in Toronto, Andy Nulman of TXT-TV made his pitch about what the channel is and what marketers can do with it. TXT-TV is an alpha-numeric cable channel where the programming...
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What is an email marketing consultant and do I need one? by Scott Hardigree @indiescott

  • What is an Email Marketing Consultant? Do I need one?
Email marketing consultants generally take three forms; all of which have skills and experience that are specific to developing effective email marketing strategies. However, their core competencies and offerings vary greatly. So do you need an email consultant? If so,...
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Social Email Marketing

Social Email Marketing is the world’s first blog on the integration of social media and other forms of  marketing, including email. This group blog looks at social media, email and other communication channels from a holistic, integrated, customer-centric, data-driven and...
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Email marketing advice from Joseph Jaffe, author of ‘Flip the Funnel’

  • Video Interview with Joseph Jaffe Author of "Flip The Funnel"
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Joseph Jaffe, Author of ‘Flip The Funnel’ and President and ‘Chief Interruptor’ of crayon at the MarketingSherpa Email Summit 2010 in Miami. In the interview, Joseph speaks out about acquisition...
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eMail marketing advice from Stephanie Miller of Return Path

Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Stephanie Miller, VP, Global Market Development of Return Path at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: Know what your inbox placement is. 20% of legitimate eMail is not...
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The Marketing Hall of Legends Gala

Last night Jeff Ginsberg, The eMail Guide’s Chief eMail Officer and I had the pleasure of attending the Marketing Hall of Legends Gala in Toronto. It was a wonderful evening where we had a chance to not only honour some...
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Ten YES YESes for eMail marketers in 2010

After all the reflection of the past couple of weeks regarding the year past, we now need to look forward and consider what we can do better this year. With that in mind, I’ve compiled a list of ten things...
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Top 10 eMail marketing posts of 2009

The growth we’ve seen here at The eMail Guide this past year has been tremendous! We’ve worked very hard to build an engaged community of people who share a passion for eMail marketing and we think we’ve done a pretty...
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The Forrester Wave: Email Marketing Service Providers, Q4 2009

Forrester has released its Wave report for ESPs in Q4 2009 and of course it’s making for a great deal of buzz and twittering. I’ve included links to each of the ESPs in the report – those in bold are...
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10 bloggers blogging: eMail marketer's insights for the past and coming year

We asked our contributors to answer a couple of questions we thought would help eMail marketers take stock of the year past and plan for the year coming. As editor of The eMail Guide, I’m proud to say you’ll find...
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More great iPhone apps for eMail marketing

Back in November @CKsays from NYC tweeted a question to us asking if we knew of any ESPs offering  iPhone apps for their platforms. In fact, we did and we posted that same day with 3 different options. This post...
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Email Evolution Conference 2010

Feb, 01 2010 at 12:00 PM – Feb, 03 2010 at 05:00 PM EST Eden Roc Resort Miami, Florida Join the Email Experience Council and the DMA for 3 days of focused learning, networking and exploring at the only conference...
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Is Twitter being a twit to business?

Lots of tweeting today regarding a post at Equimedia about how Twitter and digital marketing work well together and we certainly agree but, it’s not all paradise with this bird if your business runs into problems with tweeting. We love...
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eMail is not dead! Just ask any 9 year old!

eMail is not dead…just ask any 9 year old! Mark Brownlow from Email marketing reports sat down with his two sons and asked Michael 9 and Patrick 7 what they thought about eMail and the future of same. Neither chocolate...
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Marketing Hall of Legends videos: learning from giants

For the past six years, Canada’s Marketing Hall of Legends Gala has honoured the brightest and most influential figures in the marketing industry. This year, this tradition continues with a line-up of honourees who have all made marketing history in...
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