Search Results: 77
2011: Year of Marketing Alignment by Karen Talavera A little over a year ago, I theorized that 2010 would be the Year of Conscious Marketing. And while I do think it has taken us more than a year to become conscious of how to use the increasingly fragmented and multiplying online marketing avenues available to us, 2010 certainly was a year in which the “what-how-which” and “why” finally... [Read more]
Happy Holidays from The team at The eMail Guide Our office is closed from December 24th 2010 to January 3rd 2011. We might post a little content for your viewing pleasure, but then again maybe we won’t. Wishing you and your family a safe and happy holiday. We look forward to not sucking as much in 2011. And remember there is no marketing cure for sucking at what you do!!! Quoted by @mschmulen... [Read more]
We’re very pleased to present a guest post from Bill McCloskey! This comes from the Email Insiders List which Bill founded. It’s a brain trust of the most influential thinkers in the industry! If you’d like to join email: bill@onlyinfluencers.com Bill recently appeared with Mark Brownlow on eMail Radio Live! Listen to the podcast! Does Phoenix “performance art project”... [Read more]
Email marketing can get a lot of good lessons out of Sesame Street. That’s why we originally posted this top ten back when they celebrated their 40th anniversary last year. It’s a fun post and a good way to start any week so, we decided to repost it today just in case you missed it first time around — Jim As we all know, Sesame Street is celebrating 40 years of being a best friend... [Read more]
In the latest installment of our video coverage from the Canadian Marketing Associations National Convention, Chief eMail Officer, Jeff Ginsberg talks with Aldo Cundari about the state and the future of marketing. Watch more videos from the Canadian Marketing Association National Convention here. Aldo Cundari is Chairman and CEO of the Cundari Group Ltd. and Chair, National Advertising Benevolent... [Read more]
In the latest video from the recent CMA National Convention in Toronto, Andy Nulman of TXT-TV made his pitch about what the channel is and what marketers can do with it. TXT-TV is an alpha-numeric cable channel where the programming centres on SMS comments/answers from viewers via their smart phones. An alpha-numeric channel simply means there is no actual motion video broadcast. Some animated images,... [Read more]
As we all know, email marketing works so I won’t bore you with the stats. Instead, let’s see what an email marketing consultant is and what they can do for you. Email marketing consultants generally take three forms, an Email Marketing Agency, a freelancer, or an in-house staffer at an Email Service Provider (ESP) or traditional agency; all of which have skills and experience that are... [Read more]
Social Email Marketing is the world’s first blog on the integration of social media and other forms of marketing, including email. This group blog looks at social media, email and other communication channels from a holistic, integrated, customer-centric, data-driven and results-oriented perspective. With a combination of interviews, tips and tricks and opinions, the 15+ contributors assure... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Joseph Jaffe, Author of ‘Flip The Funnel’ and President and ‘Chief Interruptor’ of crayon at the MarketingSherpa Email Summit 2010 in Miami. In the interview, Joseph speaks out about acquisition and retention and makes the point that the only reason we are in business is because of our customers and treating... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Stephanie Miller, VP, Global Market Development of Return Path at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: Know what your inbox placement is. 20% of legitimate eMail is not reaching the inbox. Read More →
Last night Jeff Ginsberg, The eMail Guide’s Chief eMail Officer and I had the pleasure of attending the Marketing Hall of Legends Gala in Toronto. It was a wonderful evening where we had a chance to not only honour some true legends of marketing but, commiserate with our industry peers and share insights and renew friendships. For six years now the Marketing Hall of Legends has recognized those... [Read more]
To all the tweeps we’ve loved before…who’ve pinged and tweeted us before…etc…Another week of interacting with great people on Twitter! Each week we like to send some shoutouts to all our tweeple and thank them for just being them. @thinkgeek @SupportVR @EmailInstitute Read More →
After all the reflection of the past couple of weeks regarding the year past, we now need to look forward and consider what we can do better this year. With that in mind, I’ve compiled a list of ten things (in no particular order) you should be thinking about first as we get going with 2010. These are all “YES YES” points rather than a “NO NO” list. 1 – Review your data... [Read more]
Yesterday, we posted the top 10 eMail marketing posts from the year as chosen by you and WOW did we get a lot of people checking it out and tweeting about it! This kind of response really makes the effort worthwhile and we thank you for all your support over the past year! We also want to thank all the bloggers here and around the blogosphere and all the tweeple who have contributed posts or inspired... [Read more]
The growth we’ve seen here at The eMail Guide this past year has been tremendous! We’ve worked very hard to build an engaged community of people who share a passion for eMail marketing and we think we’ve done a pretty good job of it. We aren’t done by any means! We’ve got big plans. Great big world domination type plans! Our Chief eMail Officer, Jeff Ginsberg and I considered a number of... [Read more]
Forrester has released its Wave report for ESPs in Q4 2009 and of course it’s making for a great deal of buzz and twittering. I’ve included links to each of the ESPs in the report – those in bold are offering downloads of the Forrester report. Forresters reviewed 15 ESPs against 69 criteria and tagged Responsys and ExactTarget as leaders. Excerpt from the report: Forrester surveyed 218 clients... [Read more]
We asked our contributors to answer a couple of questions we thought would help eMail marketers take stock of the year past and plan for the year coming. As editor of The eMail Guide, I’m proud to say you’ll find their answers very insightful and helpful. So, enjoy 10 bloggers blogging! Happy Holidays! Jim Ducharme Editor, The eMail Guide Dylan Boyd – www.eROI.com Biggest mistake... [Read more]
Back in November @CKsays from NYC tweeted a question to us asking if we knew of any ESPs offering iPhone apps for their platforms. In fact, we did and we posted that same day with 3 different options. This post drew a huge amount of traffic and we’ve been keeping our eyes and ears open for other possible iPhone solutions ever since. We’ve found three more great iPhone apps from 3 great... [Read more]
Feb, 01 2010 at 12:00 PM – Feb, 03 2010 at 05:00 PM EST Eden Roc Resort Miami, Florida Join the Email Experience Council and the DMA for 3 days of focused learning, networking and exploring at the only conference for – and by – email marketers. Now in its third year, the Email Evolution Conference will continue to explore how email... [Read more]
Lots of tweeting today regarding a post at Equimedia about how Twitter and digital marketing work well together and we certainly agree but, it’s not all paradise with this bird if your business runs into problems with tweeting. We love Twitter, it’s a big part of what we do every day and we like to think we use it effectively to provide eMail marketers timely information and engage our community.... [Read more]
