Search Results: 72
eMail is not dead…just ask any 9 year old! Mark Brownlow from Email marketing reports sat down with his two sons and asked Michael 9 and Patrick 7 what they thought about eMail and the future of same. Neither chocolate nor gummy bears or even more time on a Nintendo DS could stand up to eMail. So, it would seem apparent to this reporter that eMail has a couple of generations of popularity before... [Read more]
For the past six years, Canada’s Marketing Hall of Legends Gala has honoured the brightest and most influential figures in the marketing industry. This year, this tradition continues with a line-up of honourees who have all made marketing history in different yet equally inspiring ways. Attending this event is not only about showing your gratitude. It’s also a great way to reconnect... [Read more]
I often wonder if perhaps eMail marketers are the worst Christmas shoppers on the planet. Why? Because, they are so busy letting everyone else know about great products and services that they forget to take care of themselves till the last minute. Hey, I could be wrong but, even if I am it’s still a great excuse to get my publisher to allow me to write up a top ten list of great gifts for eMail... [Read more]
If you’ve got people signing up with your opt-in form on your site, you might be able to make a bit of cash during your sign up process. How? If you know another business that would pay you each time someone signed up for your list and indicated an interest in receiving emails from them as well, you might have a match made in heaven. Here’s how I would do it in 5 easy steps: Agree on... [Read more]
Thomas Edison once said that genius is one percent inspiration and 99 percent perspiration. Edison claimed that he always found inspiration from a real existing need. Which may explain his lesser known inventions such as the “talk to the dead machine”. Regardless of the actual impetus, I think it often comes from those around us. The web has certainly made the sharing of creativity and innovation... [Read more]
Media Post’s eMail Insider’s Summit is in full swing in Park City, Utah. Tweeples are posting jewels of wisdom and links to great blog posts about the summit on #MPEIS we’ve decided to grab some of the more interesting tweets and post them to give you good idea of what’s going on. We’ve updated the page with more top tweetaways plus photos and even videos! Don’t... [Read more]
Before the web came along we writers often were only as good as our research and time allowed. It was a lot easier to miss something important than almost any of us would care to admit. The only good thing (for us) was that we controlled the communication channel so, if we didn’t want to print a correction, admonishment or opposing opinion, we just didn’t, unless we had to. Now we are literally... [Read more]
Neil Schwartzman over at CAUCE has been doing a heck of a job keeping us all up to date on the progress of C-27, which among other things, addresses spam. The bill will now get a second reading before the Senate Thursday. You can follow the progress here. Other C-27 posts of interest: Read Michael Geist’s comments on the progress of C-27 here. Bill C-27: CRM expert concerned Canadian eMail marketers... [Read more]
Courtesy of Steven Frank www.spamusement.com:Poorly-drawn cartoons inspired by actual spam subject lines! Takeaway: Relevance is key. (provided by V12Group via twitter) Read More →
After the weekend we’re sure you won’t want to see another turkey till Christmas! So, we decided to kick off the week by offering up some treats you may have missed while enjoying your holiday. We promise, no turkeys here! Top Takeaways for the week of 11-27-09 Stuffed full and nothing dry about it. The top insightful delightfuls from Friday. The eMail Guide’s new and improved home... [Read more]
Just how wide should and email be? I know that everyone builds them a little different when it comes to girth, but I have not seen many under 300 px wide. This one in point is 265 px wide. So skinny I thought for a moment that maybe I had a rendering issue. But alas I scrolled down and found the rest. Now I see lot of European email marketers roll it thin, but in my opinion they are running it way... [Read more]
Courtesy of Steven Frank www.spamusement.com:Poorly-drawn cartoons inspired by actual spam subject lines! Read More →
The newest addition to our blog roll has more than just years of experience in eMail marketing going for him. He’s got personality style and lots of insight to offer and his Gravatar is one the better webcam pics I’ve seen – I’m always left with the impression that he’s about to conjure some kind of hocus-pocus when I see it. DJ Waldow is the Director of Community at Blue Sky Factory, an... [Read more]
Testing something new or changing something seemingly small in your email campaigns can definitely tell you something about how your recipients will respond. You’ll either get more open & clicks or you won’t. But you won’t know until you try. Testing something new can SEEM like a lot of work but it’s really not. If you’re going to create an email marketing campaign... [Read more]
Hot, fast and sometimes just a little too fresh, we offer up more of our top takeaways for the week! Takeaway: If you have never read it, buy it – there is a 100% money back guarantee. This is the book that you need to buy this year and will want to buy every year there after. http://www.theemailguide.com/blog/2009/11/review-marketingsherpas-email-marketing-2010-benchmark-report/ Takeaway: Got... [Read more]
Jordan Lane blogged Wednesday about an interesting Zappos marketing eMail he got recently regarding their holiday plans. The eMail informed subscribers that they would be seeing an increase in mailings and even named the dates when they could expect to see them. Seems like a very considerate thing for them to do and of course, Zappos get’s to remind their subscription base once again to keep them... [Read more]
Our friends at EmailBrain have put together a comprehensive glossary of eMail marketing terms. It’s a living document and we’ll keep adding to it as needed. Takeaway: Knowledge is power but, sharing is wisdom. Please feel free to post any additions you think we should add! A/B Split A mailing list is divided into two equal segments, and each is tested for different offers in order... [Read more]
If a tree falls in a forest and no one is around to hear, does it make a sound? If a bill passes in Parliament and no one is around to care, does it still take effect? I never really had a great answer for the first question but, the answer to the second one is a resounding yes, and in the course of researching the implications of Bill C-27 for clients I was surprised by the distinct lack of opinions... [Read more]
VerticalResponse, Inc. Surveys the State of Small Business in America; Reports on Planned Marketing Spend for 2010 Over two-thirds of 831 respondents report that they plan to increase their use of both email marketing and social media in 2010; 54.2 % surveyed won’t do online banner advertising in 2010 SAN FRANCISCO, November 17, 2009 — VerticalResponse, Inc., a leading provider of self-service... [Read more]
One thing we like to do here at The eMail Guide is find answers to your questions and solutions to your problems. We absolutely love it when we get a question via twitter which we can provide a fast response to. This morning our friend CK in NYC, posted a tweet asking us about iPhone apps for eMail marketing. Well CK, here are the top 3 we know of. We’ll keeping digging for more and we invite... [Read more]
