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Posts tagged with: MarketingSherpa

MarketingSherpa – Email Marketing How-to: Overcome 3 common errors to increase clickthrough

By: MarketingSherpa SUMMARY: Email is the most effective strategy used by marketers, but some errors are all too common and could be dragging down your clickthrough rates. A recent MarketingSherpa webinar sponsored by Lyris, “How Overcoming 3 Common Errors Increased...
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MarketingSherpa – Email Marketing How-to: 5 steps to improve your email newsletter

  • Email Marketing How-to: 5 steps to improve your email newsletter
By: MarketingSherpa SUMMARY: The newsletter is where two of the most valuable marketing tools come together: email and content. It is a prime opportunity to not only recognize the power shift from marketer to consumer, but also embrace and optimize...
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MarketingSherpa – Email Marketing: 6 tactics on combining content and email strategies

  • Email Marketing: 6 tactics on combining content and email strategies
By: MarketingSherpa SUMMARY: Email without content to share with a database of potential customers is just technology, not marketing. In fact, Chris Baggott, Chairman, Compendium, and co-founder, ExactTarget, sees email marketing as a three-legged stool comprised of technology, data and...
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MarketingSherpa – Content Marketing 101: 8 steps to B2B success

  • Content Marketing 101: 8 steps to B2B success
By: MarketingSherpa There are times when one marketing tactic seems to totally dominate the discussion. In recent years, social media has been in that mix, and mobile and its various form factors and latest upgrade release dates are pretty top...
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MarketingSherpa – Email Marketing: 5 tips for improving the value of your list

  • Email Marketing: 5 tips for improving the value of your list
By: MarketingSherpa by Brad Bortone, Senior Research Editor, and Stonie Clark, Research Associate In a recent webinar, “How to Improve the Value of Your Email List” (sponsored by Bronto Software), W. Jeffrey Rice, Senior Research Analyst, MECLABS, discussed how marketers are constantly...
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MarketingSherpa – E-commerce Email Relevance: 10% more revenue from 3 personalization tactics

  • E-commerce Email Relevance: 10% more revenue from 3 personalization tactics
By: MarketingSherpa SUMMARY: Every email marketer wants to increase relevance, whether through timing, content or segmentation. The e-commerce marketers in this article push for one-to-one relevance. They send personalized content to individual subscribers and get great results. We describe three...
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MarketingSherpa – Email Marketing: HP uses dynamic email content to drive 300% open rate and 600% clickthrough increase

  • Email Marketing: HP uses dynamic email content to drive 300% open rate and 600% clickthrough increase
By: MarketingSherpa SUMMARY: One way to improve relevance with your email database is to offer dynamic content based on behavioral segmentation. Track what your audience is interested in, and provide the content they want to see. Read how Hewlett-Packard is...
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MarketingSherpa – Email Marketing: Six-email welcome increases revenue 13%, open rate 66%

  • Email Marketing: Six-email welcome increases revenue 13%, open rate 66%
By: MarketingSherpa CHALLENGE StudentBeans.com needed more revenue from its email program. The company is an online portal for university students in the United Kingdom, and features a variety of offers and content on its website. The company’s offers are featured...
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MarketingSherpa – Mobile Email Marketing: 53% higher clickthrough rate for mobile-optimized newsletter

By: MarketingSherpa Email marketers have heard mobile is “just around the corner” for years. That prediction finally came true for Medscape, an online resource for physicians and other health professionals. Medscape offers free email newsletters on more than 30 topics....
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MarketingSherpa – Email Marketing: 208% higher conversion rate for targeted emails over batch-and-blast

  • MarketingSherpa - Email Marketing: 208% higher conversion rate for targeted emails over batch-and-blast
By: MarketingSherpa SUMMARY: Over time, sending general emails to an entire database can erode results. However, many marketers continue to do this, because they’re unsure of how to move beyond “batch and blast” practices to a more targeted approach. Yet,...
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MarketingSherpa – Email Design How-to: 5 insights to improve open and clickthrough rates

  • MarketingSherpa - Email Design How-to: 5 insights to improve open and clickthrough rates
By: MarketingSherpa Emails can include a variety of content. We can make them beautiful with images, animations, dynamic copy and buttons. But beauty is only skin deep. We need results. “Email design is about clear communication,” says Kristina Huffman, Senior...
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MarketingSherpa – Email Design: 3 critical factors of ‘lucky’ campaigns

  • MarketingSherpa - Email Design: 3 critical factors of ‘lucky’ campaigns
By: MarketingSherpa A successful email campaign is not the result of a single tactic or dumb luck. There are dozens of factors — everything from your list, to your timing. Knowing which factors matter most can greatly improve your “luck.”...
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HP uses dynamic email content to drive 300% open rate and 600% clickthrough increase

  • HP uses dynamic email content to drive 300% open rate and 600% clickthrough increase
By: MarketingSherpa SUMMARY: One way to improve relevance with your email database is to offer dynamic content based on behavioral segmentation. Track what your audience is interested in, and provide the content they want to see. Read how Hewlett-Packard is targeting...
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MarketingSherpa – Email Research: Top 3 tactics to grow your list

  • MarketingSherpa - Email Research: Top 3 tactics to grow your list
By: MarketingSherpa Growing your email list has benefits beyond the obvious increase in size. For example, new subscribers are often more active than older ones. They just signed up for your emails and want to click and open them. For...
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MarketingSherpa – Email Marketing: The 3 most successful tactics of 2011 (with case studies)

  • MarketingSherpa - Email Marketing: The 3 most successful tactics of 2011 (with case studies)
By: MarketingSherpa Looking over the dozens of case studies and how-to articles we published in our Email Marketing newsletter this year, many of the most popular focused on improving more than just response. Many teams also improved efficiency. “Value” was...
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MarketingSherpa – Email Marketing: How to sprinkle subscribers with a well-timed welcome in 5 steps

  • MarketingSherpa - Email Marketing: How to sprinkle subscribers with a well-timed welcome in 5 steps
By: MarketingSherpa s a native New Englander, I’m accustomed to swings in climate conditions. However, this past month’s weather pattern offered something different. More than 16 inches of snow fell in late October, causing my children to trick or treat...
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MarketingSherpa – Nonprofit Marketing: What you can learn from B2B and consumer marketing

  • MarketingSherpa - Nonprofit Marketing: What you can learn from B2B and consumer marketing
By: MarketingSherpa At B2B Summit in Boston, I was having dinner with MarketingSherpa Research Analyst Jeff Rice, and I asked him, “What question did you receive most often on the LEAPS Certification Email Workshop tour?” I was expecting it would be...
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MarketingSherpa – Social Email Marketing: How to encourage sharing wisely, not randomly

By: MarketingSherpa You have likely experimented with social sharing buttons in your emails. You know, they’re the buttons readers click to share your emails on Facebook, Twitter or another social network. And how’s that working for you? All kidding aside, many...
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MarketingSherpa – 6 Tactics for Increasing Site Traffic and Improving Content

By: MarketingSherpa Whether you’re an experienced marketer or just getting started, chances are that you’ve probably heard the phrase “Content is King” more than a few times. And for good reason, engaging content plays a vital role in driving site...
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MarketingSherpa – Email Marketing: How to overcome segmentation challenges and deliver targeted content

By: MarketingSherpa SUMMARY: Your audience is not a single group. There are many categories within your database, and until you identify them, you cannot send targeted content to improve results. Check out the six steps we outline to start segmenting....
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