Search Results: 69
As I picked the brains of one Ninja after another, these great tips for email Ninjas took form. Ninjas are eager to share what their vast experience has taught them, and NewBees can learn from their insights too. Most of the tips focus on refining the processes that are essential to ensure optimum efficacy in each campaign. Building segmentation feedback, refining data collection and use, engaging... [Read more]
By: Marketingsherpa One way to look at the Business Buying Cycle is to break it down into stages. There are lots of potential stages and we can talk about those stages later but let’s keep it simple for now and just use these five: Connect Stage: for generating demand by helping a prospect connect a business problem or goal with the possibility of a solution Validation Stage: for validating the... [Read more]
When I asked marketing Ninjas at the Sherpa Summit 2011 to share a tip for email NewBees, they had practical advice for those new to the industry. The consensus among these seasoned professionals is that it is essential to reach out and use the many human resources that are readily available to assist in your growth. Question and get to know some mentors, follow recommendations and guidelines,... [Read more]
Just letting you know that I will be heading to the Sherpa Summit in Las Vegas from Sunday to Thursday, January 23-27. Don’t forget to find me there! You can’t miss me, because I’m wearing a shirt with a huge billboard on the back. We’ll be giving away stickers that push the limits of SPAM-no-SPAM decency. Get them while they last! Remember to listen to us at 1pmEST on Tuesday, January... [Read more]
Source: Marketingsherpa By Adam T. Sutton One of the key takeaways from last year’s MarketingSherpa Email Summit was that improving engagement with email subscribers could improve deliverability. Email service providers now consider all the positive and negative interactions with your messages when deciding whether to mark your messages as spam. This means subscribers who rarely open or click... [Read more]
Source: MarketingSherpa by Daniel Burstein Here’s a recent question I received via email that I’d like to address right here on the blog. This is a common question, and I think there is a lot of value in the answer for anyone seeking to gain earned impressions in the media for their brand…or even their personal brand. QUESTION: Congratulations on your new post handling editorial concerns... [Read more]
Source: MarketingSherpa By David Kirkpatrick If you are new to email marketing this post should provide a framework to build on, and if you’re an experienced pro it never hurts to think about the basics every once in a while. Let me tell you what this blog post – and optimization in general – is not about: it’s not about a set of “best practices” rules that you follow time and time... [Read more]
MarketingSherpa’s Email Marketing Essentials Workshop Training Master the Essentials of Email Marketing in One Day Practical Best Practices, Proven Tactics, Personalized Attention Special Limited-Time Offer – $895 (Save $100) Toronto: Tuesday October 19, 2010 “Bring your campaigns, roll up your sleeves and get ready for hands-on interactive training on key areas of email marketing.... [Read more]
Source: MarketingSherpa By: Adam T. Sutton Halloween is coming up! Children will be marching up and down your block dressed as ghouls and goblins in a matter of weeks. You should start receiving party invitations anytime now. For marketers, the lead-up to the haunting holiday can boost sales before the year-end crunch. And for the last two years the dark day has been a bright spot in a spooky... [Read more]
DJ Waldow and Nikki Schiavone of Blue Sky Factory take over mic and camera from our intrepid reporter, Jeff Ginsberg @ MarketingSherpa’s 2010 Email Summit in Miami. If DJ and Nikki ever wanted to change careers (and they don’t cuz they love email) they could probably do pretty well co-hosting a morning radio show. At one point Nikki decides DJ isn’t doing the interview right and a short microphone... [Read more]
Congratulations to Colleen Cole of HumanFerret who’s comment has won her a free pass to the 2010 Online Marketing ROI Tour in Toronto Thursday! The MECLABS group of companies has been helping marketers achieve impressive ROI gains, with no additional investment in media buys, since 2001. But never before has the practical case studies and research of MarketingSherpa, optimization science of... [Read more]
Online Marketing ROI Tour June 10, 2010 – The Boulevard Club Toronto 8AM – 4PM MarketingSherpa, MarktingExperiments and intouch are bringing the Online Marketing ROI Tour 2010 to Toronto on June 10th! The eMail Guide is giving you the chance to be there FREE! Just leave a comment below and tell us why you should win your way in! Comments will be judged on originality and enthusiasm! The... [Read more]
Our live coverage of Marketingsherpa’s Email Summit 2010 in Miami wasn’t all perfect. It was close but, not perfect! In recognition of this being April Fools Day, we thought you’d get a chuckle out of this blooper reel featuring The eMail Guide’s Jeff Ginsberg and a cast of thousands from MarketingSherpa’s Email Summit 2010! Featuring such email marketing celebreties... [Read more]
The eMail Guide’s Jeff Ginsberg, talks email marketing with Chris Lovejoy, Senior email strategist, StrongMail at MarketingSherpa’s Email Marketing Summit 2010. StrongMail provides email marketing services, strategic services, deliverability services and they’ve just added a new social component to complete the package. StrongMail offers both a hosted (cloud based) solution and... [Read more]
Jeff Ginsberg interviews Timothy Seward, CEO, ROI Revolution at MarkertingSherpa’s Email Summit 2010 and gets some good advice about Google AdWords and first steps for those looking to get started with leveraging online search to promote their business. ROI Revolution focuses on helping email marketers (and marketers in general) build their lists using paid search strategies. ROI Revolution... [Read more]
BLI Messaging is an Email Service Provider which offers multi-channel messaging via SMS, voice and fax in addition to email. From one user interface you can launch multiple job types and you can also trigger messages across the channels. For example, a link clicked in an email message can trigger SMS or a voice call. This technology won them an award from the DMA in 2009. Sarah makes the point... [Read more]
Jeff Ginsberg interviews John Janetos, VP of Sales & Business Development at the MarketingSherpa Email Summit 2010 in Miami. iPost is an email service provider based in California. iPost has been serving B2C clients in retail, hospitality, higher education and the B2B tech sector since 1996. They offer a full suite of services spanning creative to execution, providing clients the flexibility... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with Nino Gentry from Citrix at the MarketingSherpa Email Summit 2010 in Miami. It’s great to have the opportunity to meet up with our community members at these kind of events and get their feedback and insight. Nino (@nino304) is one of our favourite tweeple and we tweet with him just about every day. He works with... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, talks email marketing with JD Peterson, Director of Products, Lyris, at the MarketingSherpa Email Summit 2010 in Miami. JD points out that the Lyris HQ value proposition is all about helping online marketers succeed. No matter what they need, be it through tools or services, the ultimate goal is to bring success to their clients. Clients range... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Joseph Jaffe, Author of ‘Flip The Funnel’ and President and ‘Chief Interruptor’ of crayon at the MarketingSherpa Email Summit 2010 in Miami. In the interview, Joseph speaks out about acquisition and retention and makes the point that the only reason we are in business is because of our customers and treating... [Read more]
