Mashable – Happy Social Media Day!

By: Mashable Today we acknowledge and celebrate the revolution of media becoming social. A day that honors the technological and societal advancements that have allowed us to have a dialogue, to connect and to engage not only the creators of media, but perhaps more importantly, one another. It’s a day to celebrate the changes in media that have empowered us to stay connected to information in real... [Read more]

Mashable – 6 Common Email Marketing Mistakes Small Businesses Make

By: Mashable This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. If email seems a little old school to you, you’re right. Email turns 40 this year, and it’s being outpaced by texting, instant messaging and Facebook messaging. As Facebook CEO Mark Zuckerberg pointed out... [Read more]

Mashable – AP Stylebook Finally Changes “e-mail” to “email”

By: Mashable The AP Stylebook, the de facto style and usage guide for much of the news media, announced on Friday that the abbreviated term for “electronic mail” is losing a hyphen, and with it, a relic of a simpler time when Internet technology needed to be explained very carefully. The move follows the AP Stylebook’s decision to change “Web site” to “website” last year, at which... [Read more]

Mashable: Groupon Shares Its Expansion Plan: Groupon Stores and the Deal Feed

Source: Mashable By Stan Schroeder Amidst the whirlwind of acquisition rumors, Groupon decided to stir the pot some more by announcing the next (possibly the most important yet) step in its long-term strategy: Groupon Stores. Groupon’s basic idea – offering one deal per day per city – has done tremendously well in the past, garnering as much as $20 million of monthly revenue for Groupon,... [Read more]

Mashable: The State of B2B Social Media Marketing [INFOGRAPHIC]

Source: Mashable by Alexander Hotz B2B marketers are increasingly using social media to connect with their customers, but oftentimes they are not using those tools effectively. One report found that only 32% of B2B companies engage with their customers on a daily basis via social media. Another discovered that 46% of B2B marketers thought social media was irrelevant. And another found that 60%... [Read more]

Mashable: Mobile Ad Spending to Top $1 Billion in 2011

Source: Mashable By Adam Ostrow Spending on mobile advertising is set to grow nearly 50% to top $1 billion in 2011, according to the latest numbers from market researcher eMarketer. The estimate has been raised significantly from previous projections largely due to “Google’s acquisition of AdMob and Apple’s introduction of the iAd,” as well as mobile ads reaching “the mainstream of... [Read more]

Mashable: New Facebook Groups Feature /w Email Lists

Via Mashable and The eMail Guide Buzz Source: Mashable By: Jennifer Van Grove Facebook has just revealed a new version of Groups at its live press conference in Palo Alto, California. Facebook Groups are a shared space where members can participate in communal activities like group chat, e-mail lists, document sharing and group photo-tagging. The new Groups product was built from the ground up;... [Read more]

Mashable: Why Product Reviews Can Drive Group Buying Success for Retailers

Source: Mashable By Sam Decker Social networks and social media (Facebook, Twitter, blogs, etc.) get a lot of attention in the business world, and with good reason – these sites have huge audiences who are spending more waking hours being social online than ever before. However, another major marketing movement may have a much larger impact on how products are made and companies are managed:... [Read more]

Job: Senior Product Manager – Email Marketing – Mashable – 09-23-10

Senior Product Manager – Email Marketing – Mashable Position Description: The Senior Product Manager, Email Marketing is part of the Business Services Product organization and reports directly to the Director, Campaign Solutions. This Senior Product Manager is responsible for EasyContact, Deluxe’s email marketing solution. This product was recently developed and launched. The industry... [Read more]

Mashable: Mail.com Sold for Up to $100 Million

Source: Mashable by Ben Parr Mail.com Media Corporation (MMC), the owner of OnCars, Deadline.com, Movieline.com and Boy Genius Report, has sold its Mail.com e-mail service and domain to United Internet AG, a multi-billion dollar German Internet service provider and telecom giant. Our sources say the web property was sold for between $50 and $100 million. In its announcement, Los Angeles-based... [Read more]

Mashable: Say Hello to the New Yahoo Mail

Source: Mashable by Ben Parr Yahoo isn’t ceding the webmail market to the likes of Gmail and Hotmail; the company has announced the launch of a cleaner, faster and more social version of Yahoo Mail. The new Yahoo Mail Beta, which will debut in the next few weeks, focuses on providing the user with a slicker, cleaner and snappier interface. Yahoo says that may of its core features have been... [Read more]