Want to add your Free Listing?
Click here to register

Posts tagged with: MediaPost

MediaPost – In 2013, Email Marketers Will Begin Focusing On Both Positive And Negative Metrics

By:MediaPost Marketers love positive metrics. High engagement rates, click-throughs, conversions — the better the numbers in these categories, the more likely the execs in the board room will cheer you on. What about negative metrics: immediate opt-outs, spam reports and...
Continue Reading →

MediaPost – Six Email Marketing Predictions For 2013

  • Six Email Marketing Predictions For 2013
By: MediaPost Anytime I read an article that refers to email as “old,” I can’t help but snicker inside. Email has changed dramatically since its “You’ve got mail” days — and changes incrementally from year to year. Here are some...
Continue Reading →

MediaPost – Why Email Is Not ‘Either-Or’

  • Why Email Is Not 'Either-Or'
By: MediaPost Does email reach and frequency trump relevance in email marketing, or is relevance the key to success? My position in this long-running and frequently recurring debate is that you need all three elements to build a world-class email...
Continue Reading →

MediaPost – Game-Changers In Email Marketing Best Practices

  • Game-Changers In Email Marketing Best Practices
By: MediaPost Last week, fellow Email Insider Mike May published a fantastic article about the increasing soulnessness of email. As more and more brands value efficiency over personalization– even turning to machine-generated messaging – our email communications lose their voices. Reading about...
Continue Reading →

MediaPost – Five Questions To Shape Your Automated Email Content

  • Five Questions To Shape Your Automated Email Content
By: MediaPost Once you decide to expand your broadcast email program to include a growing number of low-volume, high-ROI automated messages, you’ll confront a new set of challenges, including, “Where am I going to get all of the content I...
Continue Reading →

MediaPost – Be The Go-To Expert On Your Email Marketing Team

By: MediaPost In the ever-evolving world of email marketing “best practices,” mastering some niche know-how can significantly boost the value of your contribution to your email marketing team. Whether you’re the jack-of-all-trades in a barebones operation or a member of...
Continue Reading →

MediaPost – Show Email’s Impact By The Magic

  • Show Email's Impact By The Magic
By: MediaPost A few weeks ago Loren McDonald contributed an article here titled “Show Email’s Impact by the Numbers.” He prefaced his piece by saying that “No, this isn’t another ‘email isn’t dead’ column… but you may have to prove it to...
Continue Reading →

MediaPost – Six Email Marketing Holiday Predictions

  • Six Email Marketing Holiday Predictions
By: MediaPost The holiday season is upon us! By the end of this month, more than 65% of major online retailers will have started their holiday email marketing campaigns, and more than 20% of promotional emails will refer to Christmas....
Continue Reading →

MediaPost – Email Marketing Maturity Model

  • Email Marketing Maturity Model
By: MediaPost t’s very difficult to write thoughtful posts to appeal to all types of marketers: My ideas are either too complex to be applicable outside of very large enterprise organizations, or too general to be anything but tactical.  I’ve...
Continue Reading →

MediaPost – Is Online Chatter Predicting The Success (Or Failure) Of Your Email Campaigns?

  • Is Online Chatter Predicting The Success (Or Failure) Of Your Email Campaigns?
By: MediaPost I recently read a statistic in the Harvard Business Review that researchers who invested in brands based on online reviews did 7.9% better than the S&P 500 index. After studying four years’ worth of product reviews of 15 brands —...
Continue Reading →

MediaPost – Three New Email Metrics You Will be Using in 2013

  • Three New Email Metrics You Will be Using in 2013
By: MediaPost Marketers have relied on open and click-through rates as the major measures of the success of a program or campaign for the last decade plus.  These metrics are good, but don’t always tell the entire story.  At my...
Continue Reading →

MediaPost – Show Email’s Impact By The Numbers

  • Show Email's Impact By The Numbers
By: MediaPost No, this isn’t another “email isn’t dead” column. I’m tired of those, and you wouldn’t be reading this column if you thought that email’s day was done. However, as an email marketer who labors in the trenches, many...
Continue Reading →

MediaPost – Preference Center Or Subscription Center

  • Preference Center Or Subscription Center
By: MediaPost “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” (Peter Drucker).  In today’s marketing world of exploding social media, seemingly infinite consumer choice, transient time-...
Continue Reading →

MediaPost – If An Email Is Opened On Android Without Images Turned On, Does it Exist?

  • If An Email Is Opened On Android Without Images Turned On, Does it Exist?
By: MediaPost No surprises here: In its latest Mobile Email Opens Report, data management firm Knotice revealed that the share of mobile email opens continues growing by leaps and bounds, up 32% in the first half of 2012 compared to the...
Continue Reading →

MediaPost – Email Subscribers Not Fully Engaged WIth Marketing Programs

  • Email Subscribers Not Fully Engaged WIth Marketing Programs
By: MediaPost A clear majority of new email subscribers are unengaged with email marketing programs, according to second-quarter data from Epsilon and the Direct Marketing Association’s Email Experience Council. In fact, nearly two thirds — 59% — of new subscribers...
Continue Reading →

MediaPost – What Email Practices Have You Rethought Recently?

By: MediaPost In this and past political seasons, one often-discussed topic is whether it’s OK for a candidate to change his stance on an issue. If candidates change their opinion because their views and assumptions have truly changed and evolved...
Continue Reading →

MediaPost – Getting Email Marketing Done: Lessons From The Sustainability Revolution

By: MediaPost “We’re strong on the destination, but we’re weak on getting there.” That quote is from Auden Schendler’s “Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution.” He’s talking about his experiences in greening up...
Continue Reading →

MediaPost – How To Design Great-Looking, High-Performing Mobile Email

  • How To Design Great-Looking, High-Performing Mobile Email
By: MediaPost It’s fair to say that smartphones have experienced explosive growth within the U.S. According to Canalys Research, there were more smartphones shipped in America last year than tablets, desktops and laptops combined. And what are people doing on...
Continue Reading →

MediaPost – Learn About HTML Code To Understand What’s Possible In Email

  • Learn About HTML Code To Understand What's Possible In Email
By: MediaPost What’s the one thing all email marketers should know? I have been in the email space for upwards of 12 years now (geez, I am getting OLD) and through the years I have had the chance to work...
Continue Reading →

MediaPost – Achieving Your Optimal Email Frequency

  • MediaPost - Achieving Your Optimal Email Frequency
By: MediaPost Last week I participated in a webinar with an email marketer who said in her presentation that her company sends as many as three emails per day to some of its subscription lists. Almost all of the questions...
Continue Reading →