Search Results: 8
Here at GetResponse, we recently launched our segmentation feature, and we already have the use of personalization and dynamic content. So we encourage you to gather as much data as you can on your clients, so you can have the ability to ‘Market to One’. But is there such a thing as too much data? Today I am going to talk briefly about some key points to remember when creating your web forms and... [Read more]
There are still email marketers that view the unsubscribe link as necessary but, a totally scary part of email marketing. They want to keep it as far away from their readers as possible. They use old tricks like putting 50 spaces at the end of the email, or changing the background to match the font color. But these actions have far worse consequences than a potential unsubscribe. Because, stationed... [Read more]
I know that lots of email marketers use autroresponders. I’m not going to sell you on the value of using an email marketing autoresponder, because I think that’s already clear. Using one effectively is what I’d like to talk about. I see it happening in two different ways. I either get great emails prior to a purchase, then they stop. Or I get some “how to”, or up-sell emails after I’ve... [Read more]
With great features comes great responsibility. Now any email marketing provider worth their salt will offer you personalization, and it’s easier then ever before. Just a couple of clicks and you’ve personalized your email. ‘Wow, that was so simple. Can’t wait for the results,’ I hear you say. Well, think again, because if used incorrectly, this feature can sometimes... [Read more]
Here at GetResponse Email Marketing we have been busy yet again collecting that important data to help you improve your email marketing! The battle between HTML and plain text messages continues, but is it waning? And in whose favor? It’s true that HTML messages are much more eye-catching with professionally designed templates and gorgeous graphics and photos. And you can get more and better statistics... [Read more]
I know it’s been along time since my last post. I have been information hunting across the globe for our GetResponse clients. Firstly attending Chris Brogan’s Expo in San Fran, followed up with Ad-Tech. Then a short hop over the Atlantic for Internet World in London. For anyone contemplating any of these events, Chris’s events are a must. But I’m back with a report I think... [Read more]
As you all know, GetResponse is used by marketers all over the world. We deliver 5B emails every year, and the number’s climbing! We certainly have the volume, so we’ve been conducting all kinds of studies to learn more about how marketers use GetResponse and what kind of results they’re getting. Today we’re excited to reveal the results of the 2010 Email Marketing Trends Survey We asked... [Read more]
I’m very excited to welcome Mick Griffin as our newest addition to The eMail Guide blog team! Not only does Mick have lots of great insights to share but, he can honestly be described as a true gentleman. Perhaps that explains why his focus with GetResponse is on new and existing clients. Mick will be able to offer lots of advice on business development and client relations. Mick is the Key... [Read more]
